How did S&W price the Governor so low?

    Les Jones asks on his blog how S&W can sell the new scandium framed S&W Governor for under $600 $679. My preferred theory is that it is essential for S&W to have the gun priced competitively with the Taurus Judge. If they cannot compete with the Judge on price, they won’t sell it.

    S&W Governor

    UPDATE: The previously reported price was incorrect. The correct MSRP is $679.

    Steve Johnson

    I founded TFB in 2007 and over 10 years worked tirelessly, with the help of my team, to build it up into the largest gun blog online. I retired as Editor in Chief in 2017. During my decade at TFB I was fortunate to work with the most amazing talented writers and genuinely good people!