From the press release …

In response to consumer requests, Hoppe’s now has an air freshener with the unique No. 9 smell. The freshener has a string for hanging it in your gun room, car, garage, or anywhere you want the nostalgic smell of Hoppe’s No. 9.

Brett and Kate McKay, authors of the book “The Art of Manliness” list Hoppe’s No. 9 as one of the top 15 manly smells.

The Hoppe’s No. 9 Air Freshener will be available at your favorite sporting goods and/or hunting store and will sell for a suggested retail price of $3.99.

[Hat Tip: Hat Tip: SaysUncle]