Bitter has written an interesting post about the firearms and outdoor industry and the New Media. In short they are clueless (of course if you work in the industry and read blogs, then he is not talking about you).
I founded TFB in 2007 and over 10 years worked tirelessly, with the help of my team, to build it up into the largest gun blog online. I retired as Editor in Chief in 2017. During my decade at TFB I was fortunate to work with the most amazing talented writers and genuinely good people!