Winchester has launched a reduced recoil .260 S&W for hunting. They claim it has 50% less recoil than a regular .460 S&W cartridge. The reduce recoil comes at a cost of approx. 34% less muzzle energy.

The press release:

For 2008, Winchester Ammunition offers a reduced recoil load for the .460 S&W Magnum, allowing shooters more pleasurable target sessions and hunting options. A proven big bore hunting caliber, the .460 S&W provides excellent energy transfer and deep penetration. The new Winchester Super-X® .460 S&W Reduced Recoil round features a 250-grain jacketed hollow point bullet, a muzzle velocity of 1,450 feet per second (fps) and an impressive 1,517 foot-pounds of muzzle energy.

Engineered to offer nearly 50-percent reduction in recoil compared to full power loads, while still retaining enough energy for hunting at normal handgun distances, the new .460 S&W Reduced Recoil load is an ideal choice for deer-sized game, predators and target shooting. The more manageable recoil also allows hunters the benefit of quicker follow-up shots.

The reduced load still has significantly more muzzle energy than the .44 Magnum.

Left to right: .460 S&W Magnum, .454 Casull,
.44 Magnum, .45ACP, .22LR