With the recent push for small arms ammunition with increased range, power and capability, are military customers in danger of being taken for a ride by industry marketeers working to sell rifles in new calibers? Is the primary driving force behind new infantry [Read More…]
We have just seen the cancellation of the Interim Combat Service Rifle, which gives me a good springboard to talk about marketing. Specifically, we will be discussing a kind of undercover word-of-mouth marketing that I’ve encountered a number of times over the [Read More…]
This video of a Saudi backed rebel fighting Houthi rebels in Yemen demonstrates a degree of unsafe machine gun operation, lack of fire control, and complete disregard of life that I can honestly say I don’t think I’ve ever seen before. What you see is a rebel picking up a Saudi supplied [Read More…]
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