Why not start with the price? At 1,049 USD this is a great price for an AR10 and a product I probably wouldn’t like to see or hear about if I was competitor.

Sure, a lot of the polymer furniture isn’t of the highest and coolest factor, but that’s something we chose on an individual basis at a later stage anyway?

It’s funny that S&W call it “Sports”, then puts “Purpose” as “Home Protection and Hunting”.

Overview of the M&P 10 SPORT Optics Ready

M&P10 Rifles are versatile, easily accessorized, and suitable for a wide variety of recreational, sport shooting and professional applications.  Engineered with 5R Rifling and 1/10 Twist, the M&P10 is as accurate as it is powerful. Making short work of long range, M&P10 Rifles keep you at the ready.

Gas Block with Picatinny-Style RailFeatures
• Gas Block with Picatinny-Style Rail
• Sling Swivel
• A2 Suppressor
• Mid-Length Handguard
• Armornite® Finish on Barrel (Interior & Exterior)
• Chromed Firing Pin
• Rifling: 1 in 10”, 5R Rifling
• Ambidextrous Safety Selector
• Ambidextrous Magazine Release
• Ambidextrous Bolt Release
• Mid-Length Gas System

Armornite® finish is a hardened nitride finish that provides: Enhanced corrosion resistance, greatly improved wear resistance, decreased surface roughness, reduced light reflection and increased surface lubricity. Armornite is used on many S&W® and M&P® products imparting a high level of protection internally and externally where applied.

Gas Block with Picatinny-Style Rail

Here’s the dedicated product page for the S&W: https://www.smith-wesson.com/firearms/mp-10-sport-optics-ready

What do you think of the package? Missing anything?  A great deal or still too expensive?

How soon before we see these at 999 USD?