The advert from a chain of firearms dealer started with the words: “A new Drilling package will be launched tomorrow” (translated).

You can see a picture of an Antonio Zoli Drilling combination gun and an Aimpoint H-1 Micro red dot.

Unfortunately whoever mounted the Aimpoint Micro got it all wrong, and reversed the direction of the sight. That is never going to work as intended.

I don’t know which date “tomorrow” is, but “tomorrow” would give them time to correct the direction which the Aimpoint sight was mounted.

I’m sure most readers are aware of the H&K and Backwards Bullets? If not check out TFB’s story from 2013.

I’ve seen a few EOTechs mounted the wrong way too, so there are certainly several cases of Backwards Sights around.

I’m only speculating, but I presume that the photographer – or whoever assembled the parts – is not a gun guy and that they wanted the logotypes to come out as good as possible to make his customer happy.

 Full picture of the advert.

Source to original picture / advertisement: HERE. Since writing this article, they have now changed the pictures – well done!

If you have more examples of embarrassing bloopers and errors in the firearms industry like this, please keep the comments section busy below with pictures and stories.