SHOT 2018: New Less-Lethal Products to be Exhibited at Industry Range Day

SHOT Show is the pinnacle of all things fun and tacti-cool about the firearms industry. For a week every winter, gun writers, manufacturers and firearm enthusiasts all gather out in the desert of Las Vegas to see what will be the new hotness for the year. This year will be the start of something entirely new for those who are able to attend the exclusive Industry Range Day and report on it for the rest of us. A new Less-Lethal category of products will be allowed to attend and display their wares for everyone to fondle and tantalize over.

The promoters and hosts of SHOT Show made this announcement recently on their website proudly exclaiming the new category:

Our friends at CMG Marketing & Events and Triple Curl PR & Advertising have announced that they are extending an invitation to the manufacturers of products such as pepper spray, stun guns and other goods the firearms industry refers to as the category of “less-lethal” products to exhibit in an all-new display area designed just for them and being added to the 2018 Industry Day at the Range…

…the new Less-Lethal area will allow a fresh category of manufacturers an opportunity to demonstrate their product to the more than 1,600 media and buyers in attendance at Industry Day. This exhibit opportunity is being offered to the manufacturers of pepper spray, restraints, lighting, protective gear, diversion devices, stun devices, batons and similarly related products at a special rate.

The beauty and fun of the Industry Range Day is the expected 1,600 media personnel that attend get a truly hands-on experience to report on the products they see (with a fair amount of drooling going on as well). With firearms and the like, you are shooting down-range in a safe, but fun capacity to demo products. With this new Less-Lethal category, there might be an even more hands-on experience.

Will people be tased?… Are any media people bold enough to “demo” being struck by a baton?…

Somebody is going to draw the short straw from some media outlet, right?

This will be great advertising for all of the Less-Lethal companies that decide to attend, but it could also make your lunch break at work that much more entertaining by watching the new products in action!





The outdoors, fitness and anything related to firearms are my passions. I am a S&W Armorer, Glock Armorer, reloader and am coping with an addiction to classic S&W and Colt revolvers (by buying more revolvers). I’ve been a guest writer for Sierra Bullets and love long walks to the gun range.


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  • BattleshipGrey

    “Will people be tased?… Are any media people bold enough to “demo” being struck by a baton?…

    Somebody is going to draw the short straw from some media outlet, right?”


    If so, now’s a good time to invite CNN.

    • Xerxes036

      Which CNN reporter will draw the short straw!?

      • BattleshipGrey

        Doesn’t matter to me.

  • Jim Slade
  • QuadGMoto

    Will people be tased?… Are any media people bold enough to “demo” being struck by a baton?…

    Somebody is going to draw the short straw from some media outlet, right?

    Why do I get the sense that there are already votes for Patrick and James?

    • Edeco

      Most fair way to decide who gets it might be to have them duel with tasers… some chance they’d both get tazed too. Whichever gets tased can also get batonned, and pepper sprayed.

      • QuadGMoto

        LOL! What an image! I can almost see Bugs Bunny sitting to the side laughing his fuzzy little tail off!

  • Person

    Please, no less-lethal products on TFB. I endure the occasional knife post because I know it helps keep the lights on in some way.

    • kzrkp

      and if nothing else, knives are usually pleasantly aesthetic