Sierra Bullets is Under NEW Ownership

Clarus Corporation

Sierra Bullets got started way back in 1947 in the mysterious land of California. The company was created and established during the booming shooting market after World War II by three people: Frank Snow, Jim Spivey & Loren Harbor. For 22 years these three molded, developed and grew Sierra Bullets. Then, in 1969 BHH Management acquired the company from those founding members. For almost 50 years BHH Management solidly ran Sierra Bullets. Now the time has come to pass the baton once again. Clarus Corporation has recently acquired Sierra Bullets.

Clarus Corporation is a publicly traded company (Nasdaq: CLAR) and are the same owners of Safariland and a few other sporting companies. Sometimes new ownership brings significant changes, both positive and negative, but with this regime change it looks to beĀ steady as she goes.

Sig Sauer’s V-Crown ammunition has become pretty popular since its inception, and Sierra Bullets manufactures the V-Crown projectile. More recently, Sierra Bullets has begun to sell the V-Crown as a component item. Also, the Tipped Matchking has performed well on targets and in sales against strong opponents like the Nosler Accubond Long-Range (ABLR), Hornady ELD, and Federal Trophy Bonded Tip. All of the aforementioned tips have insanely good ballistic coefficients and compete for long-range shooter’s wallets.

With all of the solid, positive momentum Sierra Bullets has in place many reloaders and investors are not hoping to see big changes from Clarus Corporation acquiring Sierra Bullets; and they will not.

A complete overview of Clarus Corporation acquiring Sierra Bullets can be read on the Sierra Bullets blog.

In summation…

  • Sierra Bullets is not moving…
  • People are not being fired and the staff is not getting re-arranged…
  • The products are not getting overhauled for something experimental and different…

You can still buy those good bullets in green boxes like you always have.





The outdoors, fitness and anything related to firearms are my passions. I am a S&W Armorer, Glock Armorer, reloader and am coping with an addiction to classic S&W and Colt revolvers (by buying more revolvers). I’ve been a guest writer for Sierra Bullets and love long walks to the gun range.


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  • Hmmm?

    It seems that click bait vocabulary is steadily increasing on TFB.

  • Ruru Ru

    The only change I want to see is cheaper SMKs

  • captain obvious

    So what you’re really saying is now that they have been purchased by some heartless conglomerate that looks at bottom line rather than customer needs, they will move, fire/move people and change their product lines to make boutique projectiles rather than good ones. Okay, got it.

    • DonDrapersAcidTrip

      “looks at bottom line rather than customer needs”

      this is literally every corporation, just because some seem nicer about it doesn’t change how companies function

    • FWIW: The previous owners were also a heartless conglomerate. BHH Management (previously known as The Leisure Group until ~1988) also once owned Lyman and High Standard.

    • disqus_j5Nj3oxoii

      Captain, didn’t know you were a shooter too on top of everything else. It should have been obvious!!!! LOL.

  • Cyborg Fred

    Will they still sell factory seconds?

    • James Earl Jones

      I’m sure they’ll begin to sell a lot more of them as firsts.

  • Spencerhut

    Yeah, not good news for the industry.

  • S. Plankenberg

    It probably means there will be no changes until the new accountants, engineers, efficiency experts/time-study experts, and new management with golfing buddies who need employment have time to look things over and decide how to mess up what has apparently worked just fine for decades.

  • ro

    darn it…I wish I knew they were for sale, I would have bought it….how much did it go for?