The Heckler & Koch 2017 Promotional video

It’s time to practice some German again. I haven’t been able to find an English version or any subtitles.

On the other hand you wouldn’t want to watch a film about Heckler & Koch other than in the original language, would you?

The video contains live fire from the new HK433, running suppressed.

Below: The Heckler & Koch factory. Looks like there is not much place to grow, there are houses just door to door by the looks of it.

The video takes us from the R&D office and manufacturing at HK in Oberndorf am Neckar, to the testing of the various firearms (from hunting to a fully automatic machine gun) and onwards in a kind of simulated purchase of a HK firearm.

Below: Inside the factory, with production in CNC machines. The place looks very tidy. Quote reads:  “We build the best firearms in the World

Utopia? Heckler & Koch firearms readily available for purchase. I’ve seen Franconia shops (German reseller) with similar displays, I just wonder who’s allowed to buy them?

For the Full Heckler & Koch promotional video, please check below.


To go to directly to the Heckler & Koch 433 action check this position, about 2 minutes into the video. This is followed by fully automatic machine guns.

The 433s are using EOTechs and Aimpoint Micros (I think). The HK121, or MG5, is using an EOTech and the operator looks like as he’s got a really good day at work, as he empties a belt of 7,62 NATO.

It looks like the hush hush is supplied by Swiss B&T. To my knowledge this is the first time the HK433 appears in a moving picture.

Eric B

Ex-Arctic Ranger. Competitive practical shooter and hunter with an European focus. Always ready to increase my collection of modern semi-automatic firearms, optics and sound suppressors. Owning the night would be nice too.


  • Martin Grønsdal

    Az long az zis hrifle killz ze hright people, i welcome it!

    • James Earl Jones

      Nein! You velcome eet.

  • Links 234

    Worst Rammstein music video ever…

  • randomswede

    Maybe they should hire some more people, that one dude looks awfully busy. Well paid though since he’s also a customer.

  • Blah blah blah

    Is it just me, or did you also try to repeat “Heckler und Koch” after each time the narrator said it?

  • Rasputin

    Soon, with H&K USA, the yankees are gonna drag the reputation of another European quality manufacturer through the mud.

    • john huscio

      Only if their dumb enough to hire a guy who had already run one manufacturer into the ground (cohen)

      • Steve

        You mean two manufacturers , right?

        • john huscio

          Hes still actively destroying sig

          • Steve

            Fair enough.

  • Risto Kantonen

    Typical marketing material, which is entirely irrelevant. Nor does it matter from which company the marketing material comes from either. What matters is scientifically verified performance and how any given equipment performs in real world field conditions.

    Looks cool, but that’s about it.

    • HKfan

      I don’t think there is another manufacturer that has been more military proven than H&K. At the global level with their countless innovations, HK is at the top of their league for decades – G3, MP5, HK416/417, P7, VP/P30, USP, UMP, MP7, and amazing machine guns and silencers.

      I think this video is amazing because it shows HK’s giant factory and its capabilities as well as their very diverse product selection.

      On the other end of the spectrum, I watched a factory video that Masterpiece Arms made and it truly reflected their products – junk & crap.

  • Maxpwr

    Weil du saust und wir hassen dich

  • snmp

    Defense of Democracy with HK in Saudi Arabia => Buinness & economic intrests

    • GermanSausage

      There is a country between the Atlantic and Pacific Ocean that determines what are good and bad nations. Obviously Saudia Arabia are “great friends” and have cheap oil for you. Why should other nations not trade with them then?

  • Christian Väth

    Actually the 4th photo and at the biginning of the video with the gun showroom is no franconia shop – it is the MSZU in the city of Ulm (MSZU = Müller Shooting Centre).

    And who is allowed to buy them? The answer is basically every hunter and sportshooter in Germany. HK builds all his rifles in a semi-automatic version for civilian purchase. I am sure they will bring out acivilian version of the HK433 1 or 2 years after the first big contract.

  • Uniform223

    Individual walks into a gun store to buy an H&K fire arm…

    Buyer – I would like to purchase an MR556 so I can trick it out and make it look really “operator”, just like what Delta and SEAL Team 6 use.

    Gun store clerk – Great! Its a really hot item nowadays. Lets do a quick background check then we’ll check your finances and your credit score…

    +1 hour later+

    Gun store clerk – Oh I would really like to sell you this fine piece of German engineering but your credit score just isn’t high enough…

    Buyer – But I have a credit score of 680 which I just bought a new house with. My banker tells me that is a good score.

    Gun store clerk – Yes sir that is a good score but H&K products require a credit score minimum of 700…

  • Honestly, the video is 100% better in German. Makes everything seem way more intense and precisely machined.

  • SD

    The voiceover does not say “Cocked”.

  • DropGun25

    Any idea if the PSG-1 at the 3:35 mark indicates they will be modernizing and reintroducing it to their line-up?

  • me

    “It’s time to practice some German again. I haven’t been able to find an English version or any subtitles.”

    wasnt there once a call for translators of foreign languages? i replied for english-german and the answer was: “we already have enough applicants”