Revic Optics (Formally) Introduces the PMR 428 Scope

While shown at the IWA 2017 show earlier this year, Revic Optics has formally annoucned the launch of its inaugural optic – the PMR 428. The new scope is a 4.5-28×56 optic that “delivers everything any serious long-range shooter could need.” That’s a tall claim, but Revic backs this up with some details on their electronic optic:

“The PMR 428 offers a sophisticated, but unbelievably simple way to compensate for ballisitics. Just dial the turret until the target distance is displayed, all the angles and environmental data are measured on the device and ballistic correction happens faster than you can dial the turret! As our premier product, it sets the tone for an exciting future!” says Aaron Davidson, CEO of Revic Optics

In short, the optic has built-in displays and calculation that when combined with a ballistic application on one’s personal electronic device, is capable of extremely fast on-target shots. Once the user dials elevation on the optic, the Revic turns on the “virtual BDC” then takes into account ballistic data to do real-time calculations and automatically corrects for compass direction, temperature, pressure, and bonus – inclination. The windage correction even accounts for speed inputs, heading, and spin drift.

The scope itself is feature-driven too so even if the optics do not work, the glass itself can get the job done. With a 56mm objective lens and 34mm main tube, the elevation is adjustable 80 MOA and windage is adjustable 50 MOA. Adjustment per revolution is 30 MOA.

Pricing will be $2,750 offered only directly to the consumer. Revic states that by… “Going directly to the consumer, they eliminate the unnecessary layers and costs of “traditional” sales distribution channels, thus allowing them to invest more into their products.”

All photos are courtesy of FinnAccuracy



Frank.K

TFB’s FNG. Completely irreverent of all things marketing but a passionate lover of new ideas and old ones well executed. Enjoys musing on all things firearms, shooting 3-gun, and attempting to be both tacticool AND tactical.


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  • Tim

    $2,700 for an optic. Is that who reads TFB? If I ever have a firearm that costs *half* that much, you’ll know the end is near.

    • Johnny

      Some people choose to use their money differently. Every time a gun/accessory gets posted here there are loads of angry comments about how ‘I refuse to spend more than $300 on a handgun’, ‘I’ll only buy the rifle if it is less than $700’ etc. There is plenty of decent budget gear. Not everything needs to be so cheap though. Some people are willing to spend more on a firearm/optic/whatever. Some things obviously aren’t worth it but others are. I’m not hurting for money and shooting is the only hobby I really have. I’m pretty frugal with food, home, car etc so I’m quite willing to blow some coin on gear. Personally I would never buy a Cadillac, but I wouldn’t hold it against someone that did, nor would I whine every time a car company comes out with another flash car.

      Sorry if I sound condescending. I don’t mean too.

    • My bench rifle cost me $2800. The optics that run on it currently cost me 3500. For long-range precision shooting, that’s…about average if not on the low end.

      Also, yes, we are part of who reads TFB.

    • Dave

      Here in downunderland any decent Vortex Razor, S&B PMII, Nightforce, Premier or Hensoldt costs $3k AUD+ easily.

      You want to do long range shooting, get decent glass, and decent glass doesn’t come cheap.

      • Kurt

        And the only way to know if this is decent glass and inners do not wander is for it to be in the wild for a few years

        • milesfortis

          Everyone has to start somewhere, usually it’s at the beginning.
          Vortex, Nightforce, Shepherd and the rest did the same at some point in the space/time continuum.
          There’s some people trying this out on a Gunwerks HAMR (.375 CheyTac) Of course, if you can afford a rifle in the $13,000 price range, taking a chance on an economical (as compared to a Kahles or S&B scope) alternative is maybe easier.

    • ShootCommEverywhere

      I read TFB, and I was very comfortable spending about $2500 for a NightForce optic, even to put it on a modest Savage factory rifle. It’s not abnormal to spend more on an optic than on a rifle when the goal is long range precision.

      If I was looking for another optic and they had a variant graduated in mils, I might give this serious consideration. I’d just have to be able to physically hold one in my hand and compare it to some of the known good manufacturers. I’d imagine the glass wouldn’t be as nice as other optics in the same price range because a lot of what you’re paying for is electronics. Just a question of how significant the difference is.

    • Flounder

      I have two AR’s that will add up to much more than this… In fact… Either one will actually rival it.

      Now, both are builds and I am including the optic as part of that cost. This is a super weird product that very few will buy. But Maybe it will eventually lead to optics like it being much cheaper and more available.

      TL:DR Cost is relative, This is stupid expensive, It may lead to cheaper optics later.

  • Keiichi

    Neat.

  • ABeiruty

    I am a geek and I already spent $3500 on optics. If it is too notch glass and the electronics work as advertised, it is a bargain of deal
    The next generation would most likely add a built in LRF

  • Julio

    This information was available at IWA in March. AFAIK Revic has not released any more details about specification or availability since then. Is this just a re-post, or is it a heads-up for a forthcoming update?

  • Kurt

    So why the hell did I leave comments on the first article you had about this scope? You are getting to the point of why should I even bother reading any of your articles?