Maglula Releases Photo Examples Of Counterfeit UpLULA Loaders Bought On Amazon

Our friends over at Maglula sent some photos of the counterfeit loaders that have been purchased from Amazon directly. As before, the best thing you can do to avoid falling victim to the fake loaders is to buy from a reputable retailer that purchased their entire inventory from Maglula.

Keep a watchful eye at markets and gun shows, they may also surface there.

Again, here is the note Maglula sent over:

Counterfeit warning !

Low quality Chinese counterfeit loaders cloning our popular patented UpLULA™ universal pistol mag loaders are offered for sale on Amazon and eBay. Commingling of genuine and counterfeit loaders in the same Amazon bin may result shipping of counterfeits. Please refrain from ordering loaders there until further notice. If you suspect receiving a counterfeit loader, please contact Amazon’s or eBay’s customer service and return the loader.

Please shop at local gun stores you trust and from companies we ship to direct: Brownells, MidwayUSA, Cabela’s, BassPro, Dick’s Sporting Goods, Turner’s, CheaperThanDirt, Sportsman’s Guide, ShopRuger.

Be cautious of counterfeits at weekend gun shows and markets. Some Chinese knockoffs are very similar to our own deceivingly having UpLULA and ‘Made in Israel’ embedded in them and packed in blisters similar to ours.


Dear Names Redacted,


Here’s a collection of 6 counterfeit loaders Amazon is currently or has sold.


Click to enlarge pictures.


Further below are two packaging of counterfeit loaders which Amazon receives direct from China and does FBA sticking a ‘Made In China’ label on ‘Made In Israel’ leaflet.


Nice going Amazon.


Patrick R

Patrick is a Senior Writer for The Firearm Blog and works in the shooting sports industry. He is an avid recreational shooter and a verified gun nerd. With a lifelong passion for shooting, he has a love for all types of firearms, especially handguns and the AR-15 platform. Patrick may be contacted at

The above post is my opinion and does not reflect the views of any company or organization.


  • G B

    I have noticed this happening more and more on Amazon. I’ve purchased several Magpul items from there that ended up being counterfeit

    • DwnRange

      Also Tango Down “T1” rubber-armored covers……

    • Pretty much unless it says “Shipped from and sold by Amazon” or Amazon Warehouse deals you need to be very cautious about ordering.

      • HSR47

        Allegedly even that’s not a sure thing anymore: Apparently Amazon doesn’t have separate bins for each supplier of each item that they offer fulfillment for, so if ANY of the “fulfilled by Amazon” suppliers are sending Amazon counterfeit goods, any order for that item that Amazon ships has a chance of being counterfeit regardless of which vendor you actually choose to buy from.

        • I find that hard to believe, because the description I read of the fulfilled by Amazon program is that you get a separate rack space.

          I also noticed that items fulfilled by Amazon have a special barcode attached that is not present on sold by Amazon products. Also sometimes fulfilled by Amazon and sold by Amazon products have different arrival times because a closer warehouse might have one or the other in stock.

          • Tom Currie

            That “special barcode” you noticed is the Amazon Stock Number label that is required on all items for the Fulfilled By Amazon program. That stock number is the ONLY way those items are stocked, tracked, picked, and shipped.

            Sellers using Fulfilled By Amazon are prohibited from having any marking on or in their package indicating the individual seller.

            And, yes, all items with the same stock number are commingled at the warehouse.

          • I’ve never once received a sold by Amazon item that has a Fulfilled by Amazon barcode on it.

            In fact I went into my Amazon seller account I see no such rule. And I’ve received items with “sold by” stickers on it in the past.

            IMO these appear to be nothing more than rumors.

          • Tom Currie

            Sold By Amazon and Fulfilled By Amazon are two totally different programs. Sold By Amazon means what it says. When an item is SOLD BY AMAZON there is only one supplier. Fulfilled by Amazon is completely different. Those items are sold by someone else and just shipped by Amazon. There may be only one seller or there may be several different sellers all selling the “same” item under the Fulfilled By Amazon program. If there happen to be more than one seller, the stock MAY be commingled, or the stock may be in different warehouses, or the stock may be commingled in different combinations in different warehouses. Any time there is more than one seller of the “same” item under Fulfilled By Amazon, no one has any way to know which seller actually provided the item you receive.

          • Do you work for Amazon?

  • nova3930

    Amazon recalled Howard Leight electronic ears bought at a certain time for being counterfeit. I had to do some investigative work to determine which of the 3 pairs I owned was the fake. Never notice if you were paying attention but the headband logo was slightly off as were the wires running from the muffs.

  • Audie Bakerson

    Can someone point out the differences in the non-circled ones?

    • Anonymoose

      It says “Magload” instead of “Uplula.”

      • Audie Bakerson

        Aside from the obvious wrong text ones.

        • CS

          Real ones Say made in israel. Fake ones say made in china.

          • QuadGMoto

            I checked MagLula’s web site to see what they have to say. They had those pictures in a much better layout. All of the pictures in this article are shown on their web site, including the first two which do say “Made in Israel.”

  • winterhorse

    If the price is way lower than what you have seen at your local gun store? you can figure it out.

  • Unfortunately, Amazon has become infested with people selling cheap Chinese counterfeits.

  • EC

    If the product is actually branded differently, such as “Magload” or “Upload”, it’s not really a counterfeit. It’s not attempting to pass itself off as another brand… the correct way to refer to it would be a clone.

    For example, if GSG made an MP5 that featured the HK logo, that would be a counterfeit. If they put their own logo on it, that would be a clone. Likewise, the same is true of an AR-15 without the Colt logo on it… it’s a clone, not a counterfeit.

    I’m pretty sure there’s a reason why this distinction happened to be conveniently overlooked in this case. There are definitely counterfeits (which are bad), but also clones (which in my opinion from the perspective of free market competition, are good).

    • Brick

      Good post, but it could also be patent infringement. You can’t just dupe a product and slap a different brand name on it and hit Amazon Marketplace.

      • EC

        The idea of patents is one that is itself controversial.
        Yes, patents of a certain term are a good idea. It allows R&D costs to be recovered and also incentivises people to innovate.

        On the other hand, patents that have too long a term are harmful. They allow for monopolies which hurt the consumer and allow for economic inefficiencies. They stifle innovation that either builds off of existing work or manages to make it cheaper.

        The UpLula patent was filed 10-11 years ago. In my opinion, that’s plenty of time for them to have recouped their costs and to have gotten all the rewards they needed for creating their product. Especially considering that the cost of manufacture and material should be low if the Chinese are selling them for so much less.

        What Chinese competition does is force Maglula to innovate instead of resting on 10 year old laurels. Either they make it cheaper (good for consumers) or they make it better (also good for consumers).

        • Brick

          I didn’t know the patent was that old. At that point yes, it’s open season. Don’t know why I thought it was a younger product.

        • To be fair, patents on this type of product are good for 20 years, the earliest it will expire is 2025.

          • EC

            I think 20 years is excessive and hurts innovation (obvious if I think 11 years is too long already).

          • 20 years for a physical product really isn’t that long IMO.

            I think copyrights, and tech patents are too long.

          • Dougscamo

            Copyrights for sure! The Happy Birthday song’s copyright ran out in the EU on Jan.1, this year! 70 years past the death of the writer!

          • K.J. Pierson

            Have to love it when it is good for one thing, but not another. Copyrights sure, who cares about logos anyways. But tech patents are just physical products done in modern form. They should be afforded the same grace. But let’s be honest here, its a mag loader, there’s dozens of variations. If they don’t clone this one, there’s plenty of other designs. In the end they all simulate a thumb putting a round into a mag.

          • The UpLula isn’t patenting the pushing the round down part of the equation. A lot of their claims center around the self-centering aspect. Which is fairly novel.

            IMO we either need to reduce the length of tech patents, raise the current bar of what is considering novel, or reach them extremely narrowly. There are a lot of tech patents that are hardly novel, are too broad, and/or are just digital implementations of physical ideas. Because in the tech world 20 years is several lifetimes.

        • codfilet

          Spoken like a true Globalist….

          • Wow!

            The easiest way to stop Chinese copying is to add a tariff to Chinese products. When chinese knock offs are same or higher priced than the original, the original is favored. People forget that “free market” refers to domestic market, not international trade.

            Realistically, intellectual rights never work as intended. In the end it depends on which country and politics you reside in and how deep your pockets are to defend your product.

        • Dougscamo

          If you are offended by this short-term duration, how do you feel about copyright duration….i.e….music?

    • Tom Currie

      EC makes a valid point, and so does Brick. BUT there are still two other issues here.

      1) Even when some of these are clones rather than counterfeit per se, often those clones are being marketed under the Maglula name or being marketed in ways that are intended to deceive the buyer into thinking they are buying the Maglula product at a more rational price.

      2) Amazon adds an entire new dimension to the clone/counterfeit/trademark problem with their Fulfilled By Amazon program. Under the FbA program, there is no way for the buyer to know who the seller is – and, in fact, even Amazon itself does not know whose item you received. When more than one vendor is selling the “same” item (as determined by Amazon based primarily on the name the seller gives their product) under FbA, a number of troubling procedures come into play. Each seller is required to mark the items with an Amazon stock number label, AND IS PROHIBITED FROM MARKING THE ITEM WITH ANYTHING IDENTIFYING THE VENDOR. This is specifically required because of the way that Amazon commingles the stock of items processed under FbA. All items under FbA are stocked in Amazon warehouses BY STOCK NUMBER ONLY. When a buyer goes to Amazon and buys an item that is “Fulfilled by Amazon” Amazon credits the vendor whose listing was selected for the sale, charges the buyer the price shown in that listing, takes their cut, credits the seller with his share, and subtracts the sale from his inventory count — but all that has NOTHING to do with the item that gets shipped to the buyer. At the same time that Amazon is processing the sale, their computer determines which warehouse nearest the buyer has the item in stock. The order information goes to that warehouse where a clerk or robot picks the item from the bin based on the stock number, someone drops the item in a box, slaps the computer printed shipping label on the box, and sends it to the buyer. There is absolutely no connection between what seller was credited for the sale and which seller’s item was shipped to the customer! This system works fine for everyone so long as all the items bearing that stock number really are identical, but if one (or more) of the vendors selling an item is actually selling a clone or a counterfeit, the whole system is skewed.

      Now, I just looked on Amazon and I could not find any Maglula UpLULA’s being sold through Fulfilled by Amazon (there might be some, but I didn’t find them).

      Lets say that there are three vendors on Amazon, all selling 8″ Blue Widgets and all using FbA. All the widgets from all three sellers are commingled in an Amazon warehouse, and all are marked only with the Amazon Stock Number that Amazon has assigned to anything called an 8″ Blue Widget. Let’s say that Seller 1 prices his Widgets at $25 each, Seller 2 prices his Widgets at $24.99 each, and Seller 3 prices his Widgets at $10 each. As you might suspect, Seller 3 is selling clone Widgets imported from somewhere across the big blue ocean. When you go on Amazon and search for Widget, you will see several items. You scan down the list until you find the 8″ Blue Widget that you want. You usually won’t see all three listings, instead you will see one listing for an 8″ Blue Widget and in the fine print on that listing there will be a link saying it is available from 3 sellers. If you click that link you will see those three sellers and their prices, but otherwise you only see whichever listing Amazon happened to have at the top of their rotation at the moment you searched. So you happen to be looking at the listing for Seller 2 who sells 8″ Blue Widgets for $24.99 each. You click to buy one. You are charged $24.99, Seller 2 gets paid his share (about $15), and the count of Seller 2 inventory is reduced by 1 Widget. Meanwhile the order is sent to the warehouse and either a man or machine picks one of the 8″ Blue Widgets out of the bin, boxes it, and ships it to you. You don’t know whose Widget you are receiving, and Amazon has absolutely no record of whose Widget they sent you. If you happen to get the Chinese clone Widget that was supplied by Seller 3, you may notice that it isn’t as good as you expected, and you may write a bad review but as long as you keep it, no one cares. If you decide to return it, Amazon will give you your money back and they will take back the $15 that they paid Seller 2. When your ‘defective’ Widget arrives, someone will inspect it to make sure that you actually did return a Widget. If that inspector decides that there is nothing wrong with the Widget, it goes right back into stock at the warehouse, ready to be sold to the next customer who buys an 8″ Blue Widget.

      • EC

        Yes, that’s an entirely different issue of course with actual counterfeit goods. Counterfeit goods are not really productive in terms of sparking innovation.

        As for clones, I think that may be more on the fault of the consumer if they cannot differentiate. On Amazon at least, the clones seem to be pretty clearly marketed as not Maglula. The Magload version is available for $24 and is marketed as Magload. Same with Uplood at $23.99… and it comes with a microfibre cloth for some reason. The only sketchy thing is that the Magload has “UP60B” in the listing, which is the Maglula model number. That might be slightly misleading, but since the brand is right there next to it I think a reasonably intelligent consumer would not be mislead.

  • John Scante

    I’m confused, I can understand if you are buying from a 3rd party via Amazon, but is this article, that states “buy from Amazon directly”, saying that items “sold by and shipped from” Amazon are also coming up fake? If so, how can this be? Amazon must not be buying them from the manufacturer?

    • it’s just Boris

      A previous article mentioned something about Amazon commingling items that are supposed to be the same, but sent to them to be sold “fulfillment by Amazon” by other sellers, with Amazon’s own stock in one bin.

      If this is how that program works, then something “sold by and shipped from” would be grabbed from a commingled bin, and Amazon finds itself selling fakes even if it never bought fakes itself.

  • mmyers08

    This story made its way through a couple of FB groups to which I belong. Most people were unhappy a good product was copied, but a couple of people said they would have no problem buying them if they were cheaper and worked OK.

    And that, in a nutshell, is what’s wrong with people. If companies have no protection against IP infringement, they’re not going to stay in business.

  • Sledgecrowbar

    Putting intellectual property aside, which I’m not arguing against at all, I don’t think the Uplula stuff is overpriced. It is really great stuff, it works great, it solves a problem, it makes life easier. It’s worth the street price.

    I get that it’s not so cheap you can just buy ten of each and have them in every range bag and gun case, but once you’ve used them, you decide that they’re worth the money. The thing pays for itself in convenience the first time you use it. I’d like a metal one, but I’d probably never shell out for it. The price is right for what it does, and one that’s more expensive wouldn’t make it in the market. So I see the angle for the Chinese knockoffs, but once you have it, it stops making sense. The thing is worth the street price.

    I’m impressed how it’s plastic and still hasn’t broken in the six years I’ve owned it. I have others, I can’t give them away, and they’re flimsy compared to it.

    Amazon has always had problems with knockoffs. They throw all the samme items in a bin and it’s the luck of the draw whether you get a real one or a knockoff. Happens all the time with Magpul stuff. You have to be careful what you buy from Amazon is all, and put in for a refund if you get a fake. Amazon is excellent about refunding legitimate attempts at sellers taking advantage of you, it just sucks they haven’t gotten the message yet.

  • MiamiC70

    3rd party product so looks good to go to me.

  • B. Young

    regardless of it being a clone if it comes in packaging that looks similar to the original that’s patent infringement and those counterfeit models packaging looks similar to (or the pictures actually exactly like) the genuine packaging.

  • FOC Ewe

    Whoo hoo! Flea Market Rambo knives!

    Yeah, this is the same thing – non issue.

    • mazkact

      Ya, Jimmy Lyle knifes never saw flea markets, copies sure did. Those copies never had Lyle stamped on them or Lile or Jim Lyle or anything to make you actually think you were getting a Jimmy Lyle knife. These UpLula knockoffs are malicious in the deceit of it.


    @TFB – 20% of everything I buy is bootleg. I don’t give a rat”s f÷$8!&g dirty ar!€ about this topic.

    • mark klosky

      I would be willing to bet that if something that you invented and were manufacturing and selling was suddenly being bootlegged at around 45% of the price that you were originally selling your original product for, and suddenly your sales were suffering as a result of this new cheaper supplier, that your attitude would be a little bit different.

      But let’s take this one step further. Because of the hit in sales you now have to lay off say 25% of your company’s workforce. Unemployment insurance will cover that expense, but your UI rates will take a hit for the claims that they had to pay. And also now your profit margins are a little tighter. Might that make you see the problem a little differently?

      • LGonDISQUS

        Operating a business is tough in every aspect, there is no doubt.

        Decisions will still have to be made to protect their market share. Their name means a good bit, as does their service.

        Unfortunately I would not be a customer of their’s if the bootleg product never existed. The opportunity of a cheaper product is the lynchpin for non-essential items. If it doesn’t exist at a price point I’m willing to dive for, I just don’t buy any.

  • TheBest

    Looks like Uplula needs to have their brand registered and/or gated!

  • All of that brand’s products are made in Israel and always have been. They are stamped made in China so what is so hard to understand?

    • TDog

      I’m just having a little fun. Sheesh… the Kids in the Hall link didn’t clue you in?

      What part of laughing at this is so hard for you to understand? Lighten. Up.

      • Doom

        I dont think he watched the video. And your comment didnt make much sense until I did. lol. Whats that guys problem with clowns?

        • TDog

          Dunno… clown-haters are all alike… ;-D

  • Saint Stephen the Obvious

    But do they work?


  • Cody Becker

    I ordered a pair of Howard Leight impact sports off Amazon about a month ago. A week or 2 after ordering got an email from Amazon saying they were counterfeit and i should discontinue use due to health and safety reasons. They offered a full refund and $5 off order of next pair which would make them cost as much as the last pair. I still need to conduct further testing to see if they are counterfeit i have 3 other pairs and can not tell a difference.

  • Friend of Tibet

    For this kind of product, I bet the Chinese one probably have the same quality as the original one but a lot cheaper. I don’t support counterfeit but damn the original one is a little overprice.

  • tsh77769

    The Chinese STEAL EVERYTHING!!

  • BR549

    I solve the problem by not buying ANYTHING at Amazon unless I absolutely cannot buy it elsewhere. As long as Bilderberg globalist Jeff Bezos is running the show, I’ll send my dollars elsewhere.

    • Len Jones

      I agree They don’t care as long as they make money. Bozo what a turd.

  • Wow!

    Why support amazon anyways? There are much better companies to work with like Brownells, MidwayUSA, Natchez, CTD, etc. When you order from them, you know that the money is going to the right company and you get the full backing of the brand’s warranty.

  • Chaz Spaulding

    ChiCom bastards!

  • mark klosky

    Amazon is developing quite the reputation for selling knock-offs. Quite often they will advertise a similar appearing product using the brand name and even use the brand name on the packing invoice. But the actual item received is generally an inferior poorly made knock-off. I have had to return knock-off bore snakes and really crappy wooden clamps in the last two months due to inferior crap that were not even close to what I had ordered.

  • Guy Tal

    Hi Michael,
    Unfortunately Amazon is slow to react, dragging its legs, the problem is not resolved. There are still counterfeits on Amazon, some are very hard to destinguish from our UpLULA loader. If you wish to be certain you have a genuine UpLULA, please send me few pictures.


    Guy TAL
    maglula Ltd., Israel

  • imtoomuch

    The best thing you can do is to stop ordering from the cesspool known as scAmazon. They have such a problem with counterfeit products and sellers that claim to be in the US, but really they ship from China.