New American Eagle C.O.P.S. Edition of Handgun Ammunition

Federal Premium has launched a new special edition line of American Eagle handgun training ammunition called C.O.P.S. Some amount of profit from each box sold will go to Concerns Of Police Survivors organization and will be used to support the families of fallen police officers. Hence the name C.O.P.S.

C.O.P.S. logo and mission statement.

The C.O.P.S. line of ammunition will be available for a limited time. It is offered in 9mm Luger, .40 S&W and .45 ACP. It is technically the same as other American Eagle handgun ammunition offerings with Federal brass and primers and FMJ bullets. The ammunition comes in blue boxes with a text in a shield saying: “Support families of fallen officers”. The MSRP for a box of 50 cartridges is as follows: for 9mm Luger (115 grain FMJ) it is $17.99, for .40 S&W (180grain FMJ) loads it is $24.99 and the suggested price for .45 Auto (230 grain FMJ) cartridges is $30.99.


The campaign of supporting fallen officers families is without a doubt a very praiseworthy idea. However, there are already some people in various online communities complaining that it is rather a marketing move. Whether it is truly a contribution to the Law Enforcement community or just a marketing trick, judge yourself. I think despite of the slightly higher price, many people will buy this ammunition not just for shooting, but as a donation to that community.

Hrachya H

Being a lifelong firearms enthusiast, Hrachya always enjoys studying design, technology and history of guns and ammunition. His knowledge of Russian allows him to translate and make Russian/Soviet/Combloc small arms related information available for the English speaking audience.
Should you need to contact him, feel free to shoot him a message at


  • Kyle

    Yeah maybe they should specify the actual dollar amount they will be donating with each purchase. Not stating a number is come across as super shady in a day and age of so many fake charities.

    • USMC03Vet

      It’s always a irrelevant percentage because the real goal here is to goad idiots into buy product under the guise of charity.

  • gordon

    If I want to donate to a charity, which I occasionally do, I prefer to do it directly not as part of somebodies marketing campaign.

    • juskom95

      Very true, but I buy American Eagle 9mm already, so if I am going to buy a few boxes, I’ll buy this one instead.

  • Juggernaut

    My complaint is that this seems like a marketing move.

  • Michael Lubrecht

    Whatcha gon do, when they come for you? Couldn’t help it, sorry.

  • Paul Rain

    The real question is.. what is the _legal_ value of this ammunition?
    * I can’t imagine the cops are going to be that impressed that you used this over Gold Dot, but it probably won’t hurt
    * Might be a bit harder for a ambulance chaser to spin this choice against you in a civil or criminal case after you put down a thug than if you used ‘Extreme Meat Penetrator Black Talon Grinder’ ammunition, as long as you live in a civilised area that is

    • Doom

      Wouldn’t suggest using FMJ for defense unless you had to. Keep being paranoid if you want to though, outside of gimmick rounds like dragons breath or RIP ammo I doubt they could even hope to make a case against you since normal hollow point ammo is so common.

      • Paul Rain

        It’s not the cops and the DA I’d be worried about- you can shoot human garbage all day long and you should come out alright, as long as they don’t get hit with some stupid media storm and get forced to charge you. If, on the other hand, the ‘victim’ survives and you face a civil case before twelve of their peers, it might not play so well in their twisted little minds.

        A good reason not to live in Ferguson, I guess.

  • USMC03Vet

    Why was my comment flagged and not posted?

  • Doom

    Sweet Christ, buy a box of PPU for 10 bucks, a sandwich for 4, and donate the other 4 directly to the charity and you both come out ahead. what a scam.

  • GR Arnold

    Thank you American Eagle for doing this for the families of my brethren. Every little bit helps.