Surprising Rifle Accuracy Commercial

Saw this posted on Facebook. It is a commercial with a surprise ending. Watch the video below first.

Ok, did you watch the video? You weren’t expecting that were you? I sure did not. Kudos to Doppelherz for a cool commercial. Does anyone recognize the make and model? It sort of looks like a Savage but the bolt handle doesn’t look right and this rifle has irons as well as a picatinny rail.

Nicholas C

Co-Founder of KRISSTALK forums, an owner’s support group and all things KRISS Vector related. Nick found his passion through competitive shooting while living in NY. He participates in USPSA and 3Gun. He loves all things that shoots and flashlights. Really really bright flashlights.

Any questions please email him at


  • Twilight sparkle

    Looks like a savage hog hunter with a different stock. Didn’t get a good look to see if the muzzle was threaded though

    • Wetcoaster

      Hog Hunter has an internal instead of detachable magazine though. Maybe a discontinued model?

      • Gary Kirk

        There are ways to convert them to a dbm

        • Twilight sparkle

          My thoughts exactly

      • Shankbone

        Or “international” model, like the Trophy Hunter variations?

        • Twilight sparkle

          I was thinking trophy hunter at first since the bolt handle looks similar but it’s too larg more like the hog hunter, it’s probably just a hog hunter with a different stock to convert it to a box mag

    • Shankbone

      I noticed an orange/red/methiolate fiber optic front sight on the rifle in the video. Is this a Hog Hunter feature? I handled an early Hog Hunter at the Anchorage Cabela’s, but I don’t recall the sight configuration.

      • Twilight sparkle

        Good catch I didn’t notice that, it’s not a hog hunter feature in America (as far as I’ve seen) but the front sight is very easy to take off and change, since this is in Europe where people seem to tend to be more willing to put effort into modifying the firearms they get I suspect that’s what has happened here, or it could be a European specific feature

  • Jim B.

    Clearly a Savage 110-series rifle. First photo above clearly shows a Savage rear baffle. Second photo clearly shows an AccuTrigger. Just before the second shot in the video they show the trigger guard with the bottom bolt release button. Just before the third shot they show a side profile of the rear of the action with the BAS, rounded bolt handle and baffle in plain view. As for what model it is, it’s nothing that’s current production or cataloged. Given the barrel length and open sights I would say it started as a Hog Hunter and they converted it to DBM with a factory synthetic stock and bottom metal.

  • Suppressed

    That feeling when firearms are much more normalized and recognized as tools in European advertising than they are in America, where gun and ammo manufacturers are barred from advertising during NFL games, and outside of shooters themselves, guns are only seen in media as tools of violence and the occasional hunting excursion.

  • d

    Cool commercial, but no need for eye protection over there?

    • Walter Mitty

      Not when you can shoot like that 🙂

      • Swarf

        Oh… kay?

        • lnanan

          Catches shells with his eyelashes.

    • YS

      I think eye pro is a relatively recent concept. I’m in my 30s, and when I took hunter safety as a kid, no one was wearing any eye pro. Back then, I think using ear pro was considered pinnacle of personal protection for shooters.

      • Nashvone

        I sat through hunter safety every year as a Boy Scout. I don’t remember them talking about eye or ear pro during any of those classes. I’m 46 now.

      • Wow!

        Eye pro is also a response to the evolution of firearms. Most small arms were manual actions, with handguns being pretty far from the face and rifles being closed during most of the powder burn. While sure, a primer pin could pierce and send gas flying everywhere, in general it was assumed if a gun does go kaboom, it would mushroom the barrel or bust the receiver so bad eye protection was the least of your worries.

        Now with automatic actions and the faster firing of recreational shooting, it is normal to have brass flying all over the place complete with the smoke and sparks it carries. Personally, I won’t get up in arms against someone not wearing eye pro, but I always wear it myself.

    • Justin

      it was a commercial for some sort of eye drops, I think they were trying to keep his eyes clearly visible during the whole shoot.

      • George Smythson


    • iksnilol

      Meh, eye pro just gets in the way. Might consider it if shooting automatics. But for bolt actions? Nah.

    • durabo

      EXACTLY! The irony is that Doppelherz (“double-heart”) is promoting eye health.
      F A I L !

  • Mike

    Looks like the bolt handel on my 110 FP or my buddies 10fp

    Barrel clearly looks like a hog hunter but no threads. the hog hunter stocks are green and the sights have been swapped.

    Would say a special order or iron sight edition or added sights 10/110 non magnum based rifle. Not axis due to open top.

  • DanGoodShot

    I liked that.

  • Treyh007

    I have a model 10PC (Precision carbine) that looks exactly like that but for the sights. It has the tear drop bolt handle, trigger guard bolt release and a medium heavy 20″ barrel, all seem to be in this video. It say it’s a model 10of some sort.

  • Mike Lashewitz

    Ha ha!

  • John

    Nice commercial.

    I wonder why NATO rails aren’t grooved and made expressly to serve as backup irons.

    • Max Glazer

      AFAIK the groove you are referring to is made not to use rail as backup irons but rather permit the use of proper iron sight when optic sights aren’t mounted but rail is still installed.

  • Sledgecrowbar

    Savage isn’t the only company with models that look like this. Steyr, for one, also uses this style, and several others. I’m interested to see if any sources come out knowing what was used by the production company.

  • Kjk

    It’s weird that the “gun country” would never show a gun in a commercial like that.

  • HKGuy

    …did you all notice that the “ammo” in the magazine is just a case without a bullet?

    • RA

      Damn good shooting without a bullet or powder ;-D

    • Wow!

      Poor reloader with extreme bullet setback. The man needs a Lee factory crimp die in his life. 🙂

  • The Deplorable Mr Evilwrench

    “Have a nice day.”

  • jimpeel

    Made me laugh.

  • Old Vet

    Hahaha, at one time however, I had a cousin that probably could do that. I always looked to him for accuracy help with my rifles. He hand-loaded everything, and they were extremely accurate loads. He was the “go to guy” in our community for help with your coyote gun.

  • Scot168

    It’s a good commercial when it gives me a laugh and one that I’ll remember.

  • Rnasser Rnasser


  • Wow!

    I would have laughed if the range master said “sorry buddy, but the “fliers” are still part of the group”

  • Eric B.

    Is it a Tikka? The action looks almost like a Savage 110.

  • CavScout

    No old man is going to stand, with short radius open sights, and do any of that. Entertaining though for sure.