Black Rifle Coffee Company- SHOT Show Do’s & Dont’s

SHOT Show is soon upon us. The yearly NSSF industry gathering in none other than sunny (but often cold this time of year) Las Vegas, Nevada. Its an absolutely massive, crazy, fun, exciting, nerve-wracking, work-heavy, play-heavier week of near out of body experiences. For those who love guns, its The Promised Land and for those that don’t, its a blast regardless.

Black Rifle Coffee Company, the caffeine-fueled fueled cousin to Article 15 clothing has posted up a tongue-in-cheek yet completely true breakdown of the Do’s and Dont’s of SHOTShow. While one may be completely new to the show, it has a long established culture into itself and following the flow rather than bucking it or “being a d0uc3bag” as BRCC puts it can be quite the detriment.

This list, highly summarised:

  1. Have a plan before arriving. Execute it.
  2. Manage your expectations.
  3. Don’t overspend.
  4. Don’t be a D0uc3.

From there, the BRCC covers that other items that people do not normally think about including attire, party crashing (don’t), models, etc.

If you are a first-time visitor, I encourage you to read the blog post. Having been only on the media side and now also on the industry side, Matt Best and crew hit the nails on the heads.

Nathan S

One of TFB’s resident Jarheads, Nathan now works within the firearms industry. A consecutive Marine rifle and pistol expert, he enjoys local 3-gun, NFA, gunsmithing, MSR’s, & high-speed gear. Nathan has traveled to over 30 countries working with US DoD & foreign MoDs.

The above post is my opinion and does not reflect the views of any company or organization.


  • Anonymoose

    Does this mean they’ve stopped waterboarding stereotypical Starbucks customers?

  • BattleshipGrey

    So it’s not action movie cosplay time? I was hoping to blend in with some fake plants with my latest, greatest camo attire.

  • GD Ajax

    So another year of vaporware guns that won’t make it past the video game stage.(looking at you Crye & Magpul) The only gun manufacture that even does anything worth looking at is Desert Tech. Everyone else just recolors fifty year old gun designs or calls imports from Europe a “new gun”.

    • Captain Obvious

      You do understand that the point of business is to make money by providing products people want right? Apparently people still want ARs and pocket 9s.

      • GD Ajax

        Any old start up can get easy money by selling ARs and pocket 9s.
        However even the “top dogs” seem risk adverse. When they do announce a new product. It turns out to be garbage.
        The American firearm industry fails at quality control and engineering compared to their European counterparts.(see SIG MCX, Robinson XCR and Magpul ACR)

        • Zach Robinson

          Well first of all as far as I understand the Bushmaster ACR isn’t what Magpul envisioned with the Masada.You’re right regarding the MCX and XCR however; it seems that the biggest gains in the industry have been suppressors i.e. the Maxim 9.

    • Dan

      I wouldn’t risk money bringing anything new to the market. 90% of the people that comment on this blog want change and the first thing they do when they see it, is piss all over it because it’s different than what they want or are used to. I’d say screw you too, you’re getting a renamed turkish pistol, you’re getting an AR with mlok and you’re getting a cobbled together parts kit AK with an “Enhanced” muzzle brake. Our community sucks sometimes. We want new guns!!!! That gun sucks Glock is better, that gun sucks it lacks AR parts compatibility. Who wants proprietary this or that. And not a single one of the naysayers spent a second with the new offering.

  • MrBrassporkchop

    People should cosplay as their favorite operators at these things.

    • Dan

      Lets all go as Yeager. An entire convention full of Yeagers. Or Vickers and show up with a bucket of fireclean fried chicken