SHOT Show is soon upon us. The yearly NSSF industry gathering in none other than sunny (but often cold this time of year) Las Vegas, Nevada. Its an absolutely massive, crazy, fun, exciting, nerve-wracking, work-heavy, play-heavier week of near out of body experiences. For those who love guns, its The Promised Land and for those that don’t, its a blast regardless.

Black Rifle Coffee Company, the caffeine-fueled fueled cousin to Article 15 clothing has posted up a tongue-in-cheek yet completely true breakdown of the Do’s and Dont’s of SHOTShow. While one may be completely new to the show, it has a long established culture into itself and following the flow rather than bucking it or “being a d0uc3bag” as BRCC puts it can be quite the detriment.

This list, highly summarised:

1. Have a plan before arriving. Execute it.
2. Manage your expectations.
3. Don’t overspend.
4. Don’t be a D0uc3.

From there, the BRCC covers that other items that people do not normally think about including attire, party crashing (don’t), models, etc.

If you are a first-time visitor, I encourage you to read the blog post. Having been only on the media side and now also on the industry side, Matt Best and crew hit the nails on the heads.