The Firearm Blog gets press releases for just about everything in the shooting industry, most of the time they are shooting related products, but once in a while I see a press release that makes me ask myself “what in the hell? Why am I getting this?”

This is probably one of the more strange press releases to date. Shooting sports giant MidwayUSA has announced a brand new flannel shirt that will bear the MidwayUSA tag on its collar … Who doesn’t like a good flannel I guess? I know that Al Borland will be pleased.

Clothing isn’t exactly a new product line for MidwayUSA, they have been selling jackets, hats, and shirts for years. Even with that knowledge, the press release was out of the norm.

The shirt itself looks like it would be a solid shirt. After all, it does come with sleeves, buttons, and even a collar. The 100% cotton flannel is pre-washed and pre-shrunk with a brushed exterior (whatever that means) leaving the interior smooth for easy layering on colder days.

I like a flannel just like the next outdoorsy guy, and with cheaper clothes being the norm at retailers finding a nice thick and warm flannel seems to be a challenge. Hopefully, MidwayUSA’s flannel changes that. Oh, if you were wondering what this has to do with firearms, Midway sells gun stuff now and again.

You can learn more about the MidayUSA flannel by clicking HERE, it appears the flannel is on sale currently and is available in 4 colors.