Hornady Releases William B. Ruger Commemorative Ammo

Ruger ammo

Hornady Manufacturing announced a pair of centerfire loads being run in commemoration of William B. Ruger (Senior). If he had lived, Ruger would be alive today. As it is, both the company he helped start and several of the cartridges developed by that company bear his name and continue his legacy as a firearms manufacturer.

The commemorative ammunition will be available in two different calibers: 204 Ruger and 480 Ruger. Both loads will be in specially marked boxes that clearly identify it as being commemorative ammo.

The 204 Ruger load will use a 32 grain V-Max bullet loaded to 4,225 fps. (Beware ground hogs…) The 480 load will use a 325 grain XTP bullet, a jacketed hollow point. It is designed to make 1,350 fps at the muzzle. Although neither load is expected to be in stock until early November, Midway USA is listing the price as $19.49 for the 204 Ruger and $30.99 for the 480 Ruger.

The ammo will also be available from Ruger’s website. For what it’s worth, this will be a limited edition run, so if you want any, I’d suggest getting it sooner rather than later. Although I don’t consider myself an ammo collector, I could see picking up a couple of boxes to complement a Christmas gift of a gun in a matching caliber this year.

Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is http://www.gunsholstersandgear.com/.


  • GPSrulz

    If he had lived, Ruger would be alive today. Hmmm… Ya don’t say.

    • Raoul O’Shaugnessy

      Well, you cant argue with the logic of that.

    • John Yossarian

      I thought it was funny.

    • Nashvone

      I was wondering if this article was written by George W. Bush.

  • Raoul O’Shaugnessy

    Shouldn’t the box only hold ten rounds?

    • Joel

      You beat me to it. I was going to recommend 5.56 ammo in 5 round boxes. Perhaps with a Feinstein seal of approval.

    • Trey Heldmann

      Came here to post something similar to this. I understand he was influential, foreword thinking and all that jazz, but why celebrate someone who was against the individuals right to own certain magazines, firearms, etc.

      • Sunshine_Shooter

        Juuuuust so we’re all on the same page, I’ve heard a conflicting account of that. I heard that he caught wind of the nonsense about to come our way and tried to get ahead of it by recommending a 15 round limit, which was then further reduced to 10 by whichever politician he contacted.

        So it should come in 15 round boxes 🙂

        • Raoul O’Shaugnessy

          Much like Chamberlain tried to get ahead of Hitler.
          And using the same techniques.

          Let’s not pretend that Billy Sr. was doing something noble by appeasement.

          • DataMatters

            Yeah, history shows it’s never worth it. Might as well just go down fighting.

          • Bill

            Uh, in case no one told you, in most places you can have any magazine you want, so going down fighting wouldn’t have made much sense.

          • Sunshine_Shooter


          • iksnilol

            Eh, Chamberlain at least had some logic behind it, since Britain wasn’t ready for a war in his time.

        • Zachary marrs

          A judas is a judas

          • Sunshine_Shooter

            False. Judas betrayed Jesus for personal gain. Bill Ruger (and Chamberlain, above) tried to do the right thing through appeasement.

          • John

            And the road to Hell is paved with good intentions.

          • Zachary marrs

            By having everyone but his guns banned? Yeah, no.

            Bill was a fudd, and deserves every little bit of scorn he gets

          • ostiariusalpha

            Where the heck did you cotton to the idea that Bill was in any way involved in attempting to ban guns?

          • Zachary marrs

            Probably the letter he sent to congress advocating the outlawing of magazines that hold over 15 rounds of ammunition.

            His call to ban these things was the basis for the clinton awb.

            Just google it, sheesh

          • ostiariusalpha

            Magazines are not guns, and it was a 20 round limit that he advocated for; as did the other SAAMI members, such as Remington, S&W, and Colt, except that they all hid behind Bill and let him soak up all the flak in their stead. What he did was an error of moral judgement, but there’s no need to blow it out into some hyperbolic myth that Bill Ruger wanted to ban all non-fudd guns. The AWB was coming down the pike whether Ruger involved himself or not, he was just desperately deluded enough to hope he could convince a sufficient number of Democrats to go with his more limited bill that would be much easier to overturn at a later date. Not surprisingly, the Dems he talked to strung him along and used some of his more poorly chosen words to promote their more comprehensive infringement on gun rights. Judge the man on the sin he did commit, don’t get so self-righteous that you start adding imagined ones to his account.

          • Zachary marrs

            No, his, and others, betrayal are well documented, and that is what I’m judging him on. Its not my fault you suck at Google

          • ostiariusalpha

            Okay, you keep holding on to that hate buddy, if that’s what you really want.

          • Zachary marrs

            No hate, i own quite a few ruger products, but i know the type of person bill ruger was, and the damage he did to the second ammendment. Unlike you.

        • demophilus

          The way I heard it at the time was, he was working with sympathetic Congressmen on both sides of the aisle for a 20 round limit to keep the M-1 carbine 15 rounders and M-16/M-14 20 rounders street legal (along with the aftermarket mags for the Mini 14 and XGI), as well as the mags for the P85, etc. He was willing to sacrifice the 30 round AK, 25 round Uzi, and 20+ Tec-9 mags, as he was perfectly willing to wipe out the competition, and quite shrewd about public perception, having sold an assload of guns. If that’s true he was more like Machiavelli than Neville Chamberlain.

          As I recall it, Wayne LaPierre thought he could beat 20 rounds, on account he didn’t count the votes. And he lost. The only smart thing he did was blame it all on Bill Ruger.

          • HSR47

            Here’s the big question though: If the federal AWB had been on “ammunition feeding devices” with the capacity to hold more than 20 cartridges, instead of only those able to hold more than 10, would the AWB have been allowed to die?

            The 10 round limit made sure that it effected virtually every single firearm ever made that uses double-stack magazines, which made for an extremely broad base of support for getting rid of it.

            On the other hand, there’s virtually no pistol on the market that has a standard magazine capacity of more than 20 rounds, and virtually every rifle on the market has commercially available magazines that hold 20 or fewer cartridges.

            A 20 round limit would have pretty much only effected the sort of rifles that the AWB was targeted at, which would have drastically shrunk the number of people so effected.

            To be entirely clear, I oppose virtually all federal gun control statutes that exist now, or have existed in my lifetime. I do not support any part of the AWB. I’m just spitballing that the left’s decision to shoot for the moon (and get it) when it came to limiting magazine capacities may have contributed significantly to congress’s decision to let the bill sunset in 2004: Reauthorizing it would have pissed off too many people.

          • ostiariusalpha

            No, the Republican Congress would have let it sunset either way, we would have just put up with a bit less crap for 10 years. Of course, if SAAMI, the NRA, and gun owners as a group had fought as hard as they should have, they would have scared enough Blue-dog Dems to keep the bill from passing in the first place. There are still too many passive folks in the community, but the consequences of the AWB woke a few up at least.

  • “If he had lived, Ruger would be alive today.” Truer words were never spoken.

    • iksnilol

      If I hadn’t spent my money, I’d have had more money.

  • “If he had lived, Ruger would be alive today.”

    Well, I’ll put this here and let you think about what you wrote.

    • Zachary marrs

      I want that on my tomb stone

      • iksnilol

        “If Zach didn’t die, he’d still be alive”

      • How about tattooed as a tramp stamp on your wife’s lower back? ?????

  • Bill

    And sure enough, people will respond like he raped puppies for fun and profit.

    • Trey Heldmann

      I don’t think anyone responded with anything even approximating that feeling. I just don’t understand why we as a community of firearms enthusiasts would want to commemorate someone who was for all intents and purposes was (at least to my understanding) a supporter of some form of “assault weapons” ban.

      • Bill

        “Much like Chamberlain tried to get ahead of Hitler”


    • John

      NO! Absolutely not!

      There is NO profit in puppy rape!

      Trust me on this one.

      I won’t make THAT mistake again.

      • Tassiebush

        There is if you sell the puppies! ?

  • McThag

    This ammo will be so polarizing you can use it for sunglasses.

  • Tom of Toms

    Everyone must be perfect, otherwise they shall be forever hated by The Internet.

    • Edeco

      It’s our responsibility as customers. Companies have to know what’s expected of them, otherwise it’s like we’ve raised a bad dog and let it loose. If one goes astray and we don’t get crappy about it then the others have to either go too or worry about missing an advantage. It’s not so much hating on Bill Ruger as not making the companies that are nice to private shooters suffer due to having thrown in with a group with a short attention span. And it’s fun.

    • John

      It is our job as netizens of the world to pick apart every flaw and expose every weakness we can dredge up on other humans so that we may ourselves feel better about the boring, crappy lives we lead.

      Jus’ sayin’

    • Scott P

      Don’t try to screw with or negotiate away our rights and there won’t be a problem. Double that when it is for cronyist business gains.

    • Zachary marrs

      Its not difficult for a gun manufacturer to avoid helping anti gunners.

      This wasn’t some “honest mistake” or a sh_t happens moment, bill know what he was doing, and this was made abundantly clear to him by a large number of people. He did it anyway.

  • ostiariusalpha

    I’m no Bill Ruger hater, but for humor’s sake I’ll just say that this ammo was specially designed to be shot directly into your foot.

    • Tassiebush

      Well maybe but would there be enough demand for it? I think most would feel there’s always something preferable to discharging a load at your foot!

      • ostiariusalpha

        You would think that, but there must be a market for it since so many people keep using their foot as a makeshift target every year.

        “It’s Tex Grebner tested & Tex Grebner approved!”

        • Tassiebush

          Hehe my kids love that guy’s song!
          Man you raised the tone instead of jumping on the double entendre train. I feel like I don’t know you anymore! Actually hang on “people keep using their foot” i can work with that!

          • ostiariusalpha

            Ah, Drumpf has taken a bit of the fun out of sleaze for the moment, but don’t worry, I have plenty of double entendres stored up, waiting to burst out.

          • Tassiebush

            Oh yeah I’d imagine you folks are even more immersed in media coverage of that business than we are… That is a truly awful side effect!

          • Tassiebush

            Does this help? https://youtu.be/9UCU2v4u3XU
            Come on man you know you want to!

  • Frank Grimes

    Shame on Hornady.

    What’s next, Sarah Brady commemorative ammo?

    • iksnilol

      six shot box of .22 LR ?

      • Klaus Von Schmitto

        That’s just ugly. And really funny.

      • Zachary marrs

        If it explodes like the stuff he used, then hell yeah!

  • John

    “If he had lived, Ruger would be alive today.”

    Yea, that’s right up there with “My mother ran off before I was even born”.

    • Sianmink

      “I was born a poor black child.”

      • demophilus

        “Now we have to go in and get the men who went in to get the men who…”

        • guest

          “I was born in Pennsylvania.”
          “Which part?”
          “All of me!”

          • Miguel Raton

            “Things are more like they are now than they ever were before…”
            -Dwight Eisenhower

  • Swarf

    “But you f#*k one goat…”

  • DoubtingThomas

    William B. Ruger commemorative targets would sell much better. Just a thought.

  • Anonymoose

    This is not helping the popularity of .480.

    • John

      What’s a .480?

      • Porty1119

        I’ll second that. Never heard of it.

      • ostiariusalpha

        It’s a bit of an irony. Bill Ruger was entirely disinterested in making guns chambered with proprietary rounds, but the .480 Ruger was the company’s first attempt to create a novel cartridge (the year after Bill kicked the bucket, of course); the .480 has not been all that successful in the magnum revolver market anyway, so it’s rather funny that now his name and likeness are being used to promote it as if it were his legacy.

  • John

    “32 grain V-Max bullet loaded to 4,225 fps”!!!!

    God’s BB gun.

    • Swarf

      That’s 1270 ft/lbs of energy. That… that’s a lot of pew.

  • RadicalizedDeplorable

    If he had lived, Ruger would be alive today. That is deep!

  • Dr. Longfellow Buchenrad

    I dont see how they think this will increase sales. Regardless of whether Bill Ruger had the interests of gun owners and the 2A in his heart (a seemingly heavily disputed subject which I do not intend to take a side on in this discussion) he is disliked by a large number of people and if I was in marketing I would have selected just about anyone else before Bill if I wanted to increase sales.

  • AHill

    I wonder if this ammo will have special features that prevent it from being used in magazines with a capacity larger than 10? With waiting periods between each shot and enough recoil to jam open folding stocks?

  • AD

    Personally I don’t really understand “limited editions” of consumable goods.

  • Blake

    “If he had lived, Ruger would be alive today.”

    …& if frogs had wings they wouldn’t bump their @$$ when they hop…

  • Klaus Von Schmitto

    If Bill Ruger had lived, he could still kiss my ass.

  • sb

    only interested in commemorative CHEAPER rounds…..

  • mazkact

    Elmer Fudd approves. Also One more in the on going phrasing contest. If I had not been playing football I would not be playing football today.

  • guest

    Let me guess. No more than five rounds of this ammunition will fit in the magazine, right?

    • Zachary marrs

      Depends, are you an “Honest Man”?

  • ostiariusalpha

    Well that solves that, it was a 15-round limit and he didn’t try to ban any guns; maybe you should have googled it before you accused him of being a fudd.

    • Zachary marrs

      He was a fudd, “no honest man needs more than 6 rounds”

      If it weren’t for ruger, the clinton awb would be far different.

      Thank god he is dead, he would have sold us out (again) months ago

      • ostiariusalpha

        “He was a fudd, ‘no honest man needs more than 6 rounds'”

        Except that’s not what he said.

        “If it weren’t for ruger, the clinton awb would be far different.”

        Would it have? In what way? They seemed pretty dead set on everything that was in the AWB well before Ruger stuck his nose in.

        “Thank god he is dead, he would have sold us out (again) months ago”

        Not surprisingly, you’re wrong about that. The same Bill Ruger that foolishly claimed that no honest man need more than 10 rounds, ended up realizing his error and disavowed any compromise with the gun control mob till the day he died.

        • Zachary marrs

          You have no right to jump all over me because i got a part of one of his pro-gun control quotes wrong, you’ve done the same thing.

          I already gave you a link that proves my arguments, perhaps if you put that cup of kool-aid down for more than a few seconds and read it, you’d stop making an a** of yourself.

          Billy’s anti gun tendencies are very well documented, and the only person to blame for your ignorance is yourself.

          • ostiariusalpha

            Actually, I have every right to jump all over you for smearing someone you’ve never even met with a load of aggressively ignorant horse manure. It isn’t that you got “one part wrong,” it’s that your entire premise is a lie that you have no business spreading.

          • Zachary marrs

            I’m not smearing him, I’m damning him for the fact he sold away our freedoms to get some protection for his brand.

            I’ve never met a lot of people, but if you think that males someone somehow unable to judge their actions, you seriously need to think about that.

            My entire premise is not a lie, he sold us out, and if he were alive, you know as well as i do, he’d be cutting deals with HRC

        • Zachary marrs

          You are right, he said 10 rounds.

          He called for a ban on magazines that held over 15 rounds.

          You said it was 20, till i corrected you. Pot meet kettle

          • ostiariusalpha

            Whether it was 20 or 15 doesn’t change that it was wrong of him, and I haven’t given him any sort of pass on that. You, on the other hand, seem very stuck on your conception of him as some greedy traitor conspiring with gun grabbers to ban modern semi-automatic firearms for his own personal gain, and that is fundamentally wrong.

          • Zachary marrs

            “I haven’t given him any sort of pass on that”

            Yet. Here. You. Are.

            All because i called him a judas. Get back to your kool-aid.


    Very strange choice considering he is such a controversial figure in the industry who pissed off many with his anti-2A rhetoric.

    If he was around today in this very tense political climate, spouting off as he did, I assure you many would NOT be buying Ruger firearms.

  • Quincy

    “If he had lived, Ruger would be alive today.”

    Imagine that!

  • Matthew Groom

    I’m waiting for one of the gun companies to produce a Ted Kennedy commemorative edition of one of their products. It was Ted Kennedy who unlawfully attached the amendment to the 1986 Volkmer-McClure Act that banned sales of new machine guns after it was voted DOWN in the house, before he presented it to the Senate for a vote. I mean, we’re commemorating anti-gun rights people out of a sense of irony, correct? Like how the Federal Reserve put Andrew Jackson (who paid off the national debt in full, and killed the National Bank) on the $20?