Devil Dog Arms To Return

Devil Dog Arms, which previously closed abruptly and in disgrace, has updated their website indicating the company will return under new Investors.

The statement of the website give some light into the surprise announcement earlier this year. In short, it would seem an investor group discovered the deception during their due diligence process to invest in the company:

In early 2016, the new investors of Devil Dog Arms Inc. halted operations due to adverse findings in their due diligence process. It’s been a long ordeal to gain control of all the assets and relaunch with a completely new management team and ownership.

Make no mistake, the previous ownership and management are absolutely no longer involved in the company in any way shape or form.

We are currently accepting applications for senior management, gunsmiths, machinists and sales. Please contact us at to inquire about those positions.

Stay tuned to our web site for more information and enter your e-mail address in the form above if you would like to receive updates.

We are excited about the relaunch of Devil Dog Arms which will happen in the near future.

If you have any questions, please don’t hesitate to contact us at

After the entire company was suddenly laid off, it would seem that Devil Dog Arms is again looking for people to join them and the new Ownership. Those interested can contact Devil Dog Arms through the e-mail addresses listed above. 

The previous company founder, Joe Lucania, admitted to Stolen Valor through a Facebook post in April of this year:

“I am making this statement to express my deepest regret and to apologize for the damage, hurt and disrespect to the military community, industry partners and individuals. I am not and was not a marine, did not serve and do not have a DD214. I have no excuse for my actions and realize there is nothing I can say or do to make this right.

I have no more involvement in any capacity with Devil Dog Arms.

With Sincere Apology,

Joe Lucania.”

Nathan S

One of TFB’s resident Jarheads, Nathan now works within the firearms industry. A consecutive Marine rifle and pistol expert, he enjoys local 3-gun, NFA, gunsmithing, MSR’s, & high-speed gear. Nathan has traveled to over 30 countries working with US DoD & foreign MoDs.

The above post is my opinion and does not reflect the views of any company or organization.


  • JustAHologram

    This is going to be a long road to bring people around after the reasons for its closing

  • derpmaster

    literally who

  • AC97

    Does anyone care?

    • Billy Jack

      The stolen valor guy on Youtube maybe

  • Gus Butts

    I think that the best thing they could have done is change the name, at the very least.

    • Dan

      Agree completely. I don’t think they enjoyed huge brand recognition prior to the closing I can’t see why they think keeping the name would be beneficial.

    • Sunshine_Shooter

      I cannot fathom what the new investors believed they would gain by keeping the name. I’ll be surprised if DDA is in business this time next year.

  • somethingclever

    Either you don’t know them, or you know them because of the bad thing they did. Why bring that brand back?

    • iksnilol

      Because graohic designers aint cheap? Shame to let a good logo go to waste

      • Edeco

        Eh, not feeling it, pretty much the usual military-or-athletic-team bulldog.

  • Hoplopfheil

    Without looking up them or their products, I’m going to take a wild guess at what they made…

    Kitbash AR-15s? Was I close?

  • DanGoodShot

    My question here is, you already got rid of all the employees up to and including the owner. Now its all new employees and owner. Wouldn’t that be a new company then deserving of a new name? A name without a stigma to get over? What and how do they benefit by keeping the Devil Dog name? Why would you want to start a new company AND have to repair a damaged reputation?

    • RSG

      The only thing I can think of that could justify keeping the name is if they actually manufactured parts and had existing contracts with either law enforcement or the military. Outside of that, the name is a severe obstacle, not an asset.

    • stephen

      I imagine they are betting that most people have short memories.

      • Gus Butts

        They were right about mine, I had no idea who they were until I read this topic recently.

  • Brocus

    Why would they want to keep that name around?

  • Ben Warren

    So… I’m going to take a wild guess here.

    The new management of Devil Dog Arms and the investors behind them have no clue about the firearm market and didn’t do due research. The scumbag who owned the company told them that the brand name was one of the biggest out there and gun stores couldn’t keep their products on the shelves for more than a few minutes.

    So these guys buy the company, throw out everything but the manufacturing equipment and the name, and now they’re about to learn that they should have chucked the name as well?

    • RSG

      Exactly. Who the hell is devil dogs arms in the scheme of things. They have been at best nothing more than a boutique company without any real devoted following. Unless they had contracts that regular people weren’t aware of, the name can’t be considered an asset on any level. Essentially they purchased the equipment and remaining stock of parts/materials. Why didn’t they just start fresh (considering they fired everyone)????

  • Zachary marrs

    Sweet! Anyone wanna help me re-open red jacket firearms?

    • Arie Heath

      Technically they are still a company, under a new name.

      • Gus Butts

        Is the name up for grabs, though?

  • I have never understood why anyone would try to lie about military service in an era where the internet exists; do they seriously think nobody is ever going to check? For cryin’ out loud, doing it as part of a business might as well be immediately followed by deciding which chapter of bankruptcy to file.

    • Gus Butts

      I wrote on the internet that I had a decade of military service when I only had 9 years, 11 months and 28 days in at the time. My companies are now bankrupt and I’m in prison. I am writing my story today in the hopes that people will never lie on the internet. This could happen to you.

  • flashoverride

    Who would want to keep the Devil Dog Arms moniker?


    Not knowing the ownership group, that’s the best I can figure. Could be someone who wanted to start a gun firm under that name but couldn’t since it was taken.

  • J0shua

    Let dead dogs lie…er…lye, or is it lay? I don’t know and im no fancy schmancy investor, but jeez, buy the assets and the hire the good employees and start back up under a new name. Who wants to show up at the range and have guys rib at you for having a poser rifle?

  • Cap’n Mike

    Its never JUST Stolen Valor with assclowns like Joe Lucania.
    I wonder what other scams he was running.