NEW UNANNOUNCED PRODUCT!!!… C’mon Ruger, Be a Little More Vague

New Unannounced Product

On the heels of Ruger announcing they are discontinuing their 77-Series of bolt-action rifles, we get news like this. Your first thought might be: “Well, they are obviously replacing the 77-Series, and rather quickly.”

I am going to argue that. They give no specifications as to what this new mystery firearm is right now. Caliber. Overall length. Weight. Its zodiac sign. Nothing.

The only thing that could elude to what this new unannounced product could be is in the sweepstakes form you fill out. You have to be 21 years old in order to get this free firearm. This could mean it is a handgun or an AR-15. Or a pistol-grip shotgun?! Or it could mean nothing and it is a single-shot rifle. We really do not know.

I attempted my own reconnaissance research since I work for an FFL and dug up nothing. Basically, if you enter Ruger’s Sweepstakes on their website, you have a shot. The run down from Ruger goes something like this:

Ruger has just released a new product to our distributors that we will announce and make available to retailers and consumers next week. If selected as the winner, you will be required to pick up this new unannounced product at your preferred, federally licensed firearms retailer on Thursday, September 22nd, 2016 and provide us a photo of yourself holding the new unannounced product on that same day.

So if you can find it within you to take a likely overjoyed photo with your free firearm from Ruger, you are applicable to win.

You can check out their website for this mysterious firearm and enter to win HERE.

The outdoors, fitness and anything related to firearms are my passions. I am a S&W Armorer, Glock Armorer, reloader and am coping with an addiction to classic S&W and Colt revolvers (by buying more revolvers). I’ve been a guest writer for Sierra Bullets and love long walks to the gun range.


  • Swarf

    Maybe it’s a Mauser-type bolt action chambered in popular pistol calibers like, say, .327, .357, and .44 with detachable 5, 10 and 15 round magazines?

  • JD

    The “New Unannounced Product” Flash Sweepstakes has ended.

  • Thatguy

    Already ended with 9 minutes of this post.

  • steve

    Fail because the time to enter the sweepstakes was over when it was posted.

    Good job guys (sh|t happens).


    • Mark Wynn

      Typical for this site, that also re-introduces articles first published months or years ago.

  • Edeco

    GP100 41 Magnum. Or a PMR 30.

    • Swarf


      Shut. Up.

    • ArkhamInmate

      Haha, I read your sarc, however, if they can figure out how to make a PMR run reliably (albeit another famous clone) I’d buy 2-3!

      • PK

        If they can get a PMR running reliably, I’ll also be in the market. Would they really license the double stack magazine for rimmed cartridge patent, though?

      • Swarf

        I would absolutely buy one and three mags and I would hug it and squeeze it and call it George.

        • Giolli Joker

          Great reference! …although it would be adding insult to injury to Mr. Kellgren…

          • Swarf

            Good point.

  • Some Guy

    Judging by the cubical box depicted in the bottom of the hexagonal badge/logo, it is OBVIOUSLY a handgun.

    If it was a rifle it would have to be an elongated rifle-type box.


  • John

    They’re the new gun of The Magnificent Seven and they’re making top-strap cartridge versions of the Colt Walker!

    They’re partnered with Kriss to make a brand new Vector you can safely hold by the magwell!

    They’re partnered with Kalashnikov Concern to bring the new AK-12 here!

    They’ve bought out Barrett and they’re going to make .50 rifles!

    They’re going to make grenade launchers!

    They’ve been chose by the Department of Defense to build actual laser cannons!

    Am I getting close?

    • Anon. E Maus

      Ruger getting into the AK game would be kind of radical, I’ll say.
      Even if just basic AKM variants.

  • Cymond

    If I were to guess, I’d say maybe another entry into the NFA market, following on their Silent-SR.

  • Hoplopfheil

    Ruger American Pistol in .40?

  • Marvinator

    Ruger American Rifle in Pistol/Revolver cartridges. That would be fun. 357 .44 .480?? 9mm, 40, 45. Accepting their magazines. This would be an NFA dream. A cheap De Lisle carbine in the making. One can wish.

    • Joe

      Combine features of the Deerfield and PC9 but engineer for economy, and use American pistol mags.

    • Mike

      Would love a 9mm bolt gun, 16 in threaded barrel

  • QuadGMoto

    This must be a new marketing disease making the rounds. I got an email earlier today from Springfield announcing something for October 1st. Even after checking out the linked web site with fancy graphics, I’m still not sure if it’s a product, some sort of PR campaign, a service or what.

    • Bill

      SA’s is kind of scary…

  • notbillruger

    Ruger Mark IV

    One button takedown

    Bigger, better controls

    No Loaded Chamber Indicator

    No magazine disconnect

    • notbillruger
    • Swarf

      If that’s true, that’s… boring as all get out.

      • BattleshipGrey

        Looks like a nice .22 pistol and all, but I was really set on an 8 shot .357mag Redhawk. 🙁

        • Swarf

          Yeah. Anything, really. Now that .22 is twice as expensive as it used to be, the shine is off that penny. For me, at least.

          At $20 a brick I could see having a bunch around for fun even though it has virtually no use beyond fun (yes yes, I know, everybody’s grampappie used to one-shot Cape Buffalo in West Carolina with a zip gun), but at double the price? Meh. I’ll take my Marlin 1894 to the range.

          • Porty1119

            In fun for the dollar, shotguns beat rimfires by a wide margin. I honestly think that .22LR as a popular, widely-available cartridge is on the way out.

          • BearSlayer338

            IMO .22 never had any shine to begin with the only reason I’d ever own one is if 9mm,.45 acp,.32 acp,and .38 special got too expensive to shoot,or if I was living in a cheap small apartment and was concerned about over penetration.

    • Shankbone

      I really wanted this to be the next M77.

    • James Young

      Maybe they should call it the Ruger Mark V

    • CountryBoy

      Nope. That was the last one. The e-mail is talking about another product being introduced.

  • Anonymoose

    Ruger already has enough ARs and handguns. I just want the M77/s, M96s, semi-auto .44 carbines, and the Gold Label to make a comeback. The only rifle I’d be interested in them coming out with is a 20″ SR762.

  • Renegade

    Ruger Single Six Legacy:

    – Removal of stupid and ugly Transfer Bar Safety
    – Return of half-cock
    – .22 WMR cylinder is once again fluted, the unsightly “22 MAG” lettering and adjacent stripes are removed and replaced with a small double hash mark located on the “input” end of the cylinder, visible when the loading gate is open
    – .22 LR cylinder has a small single hash mark located on the “input” end of the cylinder, visible when the loading gate is open
    – New Nickel finish
    – Fixed Sights available in all finishes and barrel lengths

    • Swarf

      I’m sure they will call you up when your $1500 .22 caliber production Ruger revolver is about to hit the shelves.

  • Sunshine_Shooter

    Dear TFB at large,

    Please release time sensitive news in a timely manner.

    I can fully understand releasing some things slowly, like making sure that you vet your sources when posting something unflattering about a product/individual/company, or when posting a review to make sure that all formatting and editing is done correctly, but when there is a contest that runs approximately a week? The contest ended when this article was posted. What good is this to us? You could have just waited 12 more hours and made an article about the gun they released with a paragraph about the wacky way they promoted it. What you posted was useless and wasted everyone’s time.

    This is my primary gripe with this site. In every other regard this site is great, but this is a dark stain on an otherwise rather spotless operation.


  • There’s an age requirement for AR-15 rifles beyond being 18? When did this happen?
    – – – –
    My guess is a .410 shotshell revolver that is inexpensive compared to S&W’s Governor and quality unlike the Taurus Judge.

    • Sunshine_Shooter

      The gun has been revealed further below in the comments. I assume the 21+ rules was to keep people from guessing it as a long gun. Considering that the gun they announced is a pistol, you would have had to be 21 anyway to receive it from an FFL.

  • Raginzerker

    A mid length ar-556 would be neat

  • gordon

    I mind this less than all those companies that show an interesting gun at Shot saying it will be available in a few months and then take three or more years to actually start selling it.

  • Action45

    Kit gun version of the LCR-22, book it.

  • Deplorable Patriot

    i’m almost positive that it will be the LCRX 3″ 22LR that the CEO said last winter would be released Mid-Summer 2016.

  • HenryV

    A lever action in .327 Federal. 🙂

  • DanGoodShot

    I wondered the same thing. But, it did hint to what it could be with the price range. It was from $3-500 to $700 if I remember correctly.(not sure on the starting price range) At that price range I’m leaning towards bolt action. But than again, colt DID just drop an AR with a $699 price tag!

  • Jeff

    I think the author means “allude,” rather than “elude.”

    • ChiefBoring

      I posted a correction before I saw your post. I didn’t mean to piggyback on you.

  • Will

    They have our attention and we are awaiting clarification.
    Great marketing strategy.

  • L Cavendish

    Isn’t Ruger making silencers now?

  • Nicefish

    Ruger American compact.

  • ChiefBoring

    You used “elude”, meaning to avoid or escape from, rather than the correct word “allude”, meaning to refer to. Too bad spell check doesn’t do grammar checks. as well. Our educational system has fallen to new lows. We must do all we can to help the students whom are shortchanged.

  • Mark Wynn

    Too bad … I’d hoped it would be an LC.380S. I’ve had the LC.380 for a year and like everything about it except the trigger pull.