Head Down Product Ammunition

Head Down Product ammo

Head Down Products announced a new line of premium ammunition (their term) for the AR crowd. Initially, the company is offering two .223 Rem loads: a 55 gr FMJ and a 60 gr V-Max.

The 55 gr FMJ load is actually a remanufactured load using military range brass. Head Down Products uses a Hornady bullet that is loaded to an unspecified velocity. The company states the bullet is “…capable of velocities exceeding 3,000 feet per second.” Head Down Products also states it is loaded to SAAMI specs.

The 55 grain load is only available in a pack of 1,000 rounds. It has an MSRP of $389.99. At the time I am writing this article, the company has an introductory price of $349.99, but I do not know how long this reduced price will remain available.

Head Down Product ammo

Slightly heavier, the second load uses a 60 grain Hornady V-Max bullet that is appropriate for varmint and predator hunting. The bullet uses a lead core with a polymer tip for rapid expansion on impact with flesh.

These loads use virgin brass. No velocity information is immediately available for these rounds either.

This load is only sold in 50 round packages. Each box carries a suggested retail price of $44.99. As with the FMJ load above, these are also on an introductory discount of $35.99.



Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is http://www.gunsholstersandgear.com/.


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  • ozzallos .

    Yay more premium ammunition yay.

  • James Young

    So, is the idea here that this high quality ammo at plinking ammo prices?

  • Old Vet

    Off topic, I know, but can someone tell me if a .223 laser boresighter will work in the .300 chamber????

  • carlcasino

    Steep discount might cover shipping?

  • FLdeepdiver

    The real question is: Who is making this for them? My guess is Georgia Arms…