The Beretta Gallery in London (Sako M10 Supressed)

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During a visit to central London I walked past The Beretta Gallery. The Gallery is located very central, 36 St. James’s Street, close to The Ritz (famous hotel), Picadilly and Jermyn Street. An area known for prestigious Gentleman’s Clubs and other custom shops.

The building is very elegant and contains the premium brands within the Beretta Group.

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The Beretta Group is very large and they own companies like Burris, SAKO, Tikka, Steiner, Franchi, Stoeger and Benelli.

As many other companies, Beretta seems to make a lot of business out of non-firearms related things like accessories, homeware, luggage, gifts and clothes.

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However, for some reason this was not my primary interest as I climbed the narrow steps upwards in the renovated former bank building. Where’s the hardware!?

The top floor is a show room for Beretta’s wide range of luxury shotguns, rifles and optics.

Due to legal restriction’s there are absolutely no handguns at the Beretta Gallery in London.

With this in mind, it came as a surprise to find a state-of-the-art sniper rifle like the SAKO TRG M10 as the main display.  Of course it had a suppressor, or “sound moderator” which seems to be the local term.

For 2016, SAKO have actually released a new color for the M10: Black. Or “Stealth black” as it’s called.

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Previously it was only available (for private users at least) in sand, or “coyote brown” according to Sako terms.

I guess the “news” for 2017 will be to release it in “military green”, which would be the last of the 3 colors.

The rifle on display was a .308 Win., but on the M10 it’s easy to change barrels to either .300 WinMag or .338 Lapua Magnum.

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This scope (Leupold VX-6) and mount would not be my first choice on a rifle like this. Actually the front of the optic was touching the Picatinny, metal to metal, so I hope it was for demonstrations purposes only.

The M10 system, with .338 Lapua Magnum as one of the potential calibers, screams for a Spuhr mount and a Kahles K624i 6-24×56. Or potentially something from the Steiner line-up, to follow the Beretta Group trademarks.

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Don’t let Nikita anywhere close to this table…

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The “sound moderator” (apply thick British accent) is made by ASE Utra (Made in Finland, as the rifle) and has a quick detach. I’ve heard only positive things about ASE, so they will be considered whenever I buy a suppressor.

I don’t know the details of gun legislation in the U.K., other than it is very restrictive. I would never change a flight at Heathrow or any other U.K. airport if I was going somewhere for a shooting competition or hunting. Friends have tried, only to never see their firearm again.

According to the sales representative, to apply for a license you need to prove that you have a need for a rifle, either by owning land (the more the better…) or possibly by being a member in a shooting club. You can only own one rifle per caliber.

However, getting a license to own a “sound moderator” is much easier, if not encouraged. How different gun laws and policies can work… (again please forgive me if I got the details wrong).

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Below: 8.900 Brittish Pounds equals to about 13.000 USD. That’s without the “sound moderator”. That’s quite a lot more than average EU prices for a M10.

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There’s a large selection of rifles and shotguns.

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Above: Sako TRG-42, Sako 85M Stainless (.300WM), Sako 85L Kodiak, Sako 85LHunter (both .375HH) and Sako 85XL Safari  in .416 Rugby.

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Above: Beretta Silver Sable II in 9,3x74R, 22″.

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Other possible gun shops to visit in London is the Holland & Holland (only 5 minutes away from Beretta, close to New Bond Street) and at Harrods.



Eric B

Ex-Arctic Ranger. Competitive practical shooter and hunter with an European focus. Always ready to increase my collection of modern semi-automatic firearms, optics and sound suppressors.


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  • BobinMI

    I would literally sell one of my testicles for a silver sable in 458 win.

    • Jeff Smith

      Yea? I know a guy…

      • Ranger Rick

        What does he do with them if I may be so bold as to ask?

        • Zachary marrs

          No questions asked works both ways

      • Austin

        “Dr.” Algernon Krieger?

        • Jeff Smith

          Maaaaybe…

  • Nicholas C

    Nice. I was there last year. I didn’t know they existed and just randomly stumbled across them while my wife and I were touring London.

    I wrote an article about it.

    http://www.thefirearmblog.com/blog/2015/05/26/eye-opening-beretta-gallery-in-london-uk/

  • Gorilla Biscuit

    “From £8900 Not For Sale” What does that even mean?

    • Gary Kirk

      Means it’s just a display model.. And most likely not available for purchase as is.. But available for purchase from said price through the rigorous process that precedes a legal firearm purchase..

  • Gary Kirk

    Still amazes me.. In countries where firearms are so strictly managed to the point where you Damn near can’t even keep an upland shotgun in the house for defense.. Suppressors are over the counter items, and considered “polite”…

    • Budogunner

      Suppressors are safety devices. The US is the odds man out in not grasping this. They SHOULD be led difficult to obtain than a firearm.

      You can still find photos of the Pre-NFA Maxim silencer packaging. Just cardboard tubes intended to be sold off the shelves of a corner store.

  • Adam Jay Webb

    Long time reader of the TFB from England, I agree England is restrictive, but once you get a licence its easy to add more guns, Each caliber you have to apply for but can ask for the same caliber multiple time ($30 variation fee to a licence for more calibers (but can ask for multiple calibers in the same variation making it cheaper e.g ask for 5, $6 for caliber)). also London will have inflated prices so will be about 30% more than if you went outside the city. attached is my licence (with blanks to cover up ID and stuff) got 9 guns atm with more to come. ask any questions below.

    • BattleshipGrey

      Do you have to store them at the range or can they be kept at home? Any limit on amount of ammo possessed?

      • Adam Jay Webb

        I can keep them at home. Actually keep them in my student house as my secondary location. Ammo wise has to be kept in a seperate safe but you have to apply for an amount of each caliber. I have it for 600 per full bore centerfire rounds e.g 7.62x54r and 5k for .22lr so it isnt too bad. Worked out i can store over 10k of ammo if i maxed out my storage limit. It isnt too bad in the uk. Can think of worse countries.

  • IndyToddrick

    I was under the impression that rifles in the UK were much harder to get than shotguns. A friend said his Enfield had to be sent to South Africa for safekeeping at a relatives because of how strict the gun laws became. I guess it appears that as long as the rifle/shotgun isn’t a semi automatic or pump/lever action, that it can be kept in the home. I hear you have to submit to unscheduled inspections by local authorities to ensure your guns and ammo are kept locked up–separately from each other (yuck).

    • The Forty ‘Twa

      In forty years of firearms ownership I’ve never had one random inspection. My last three renewals have all been processed after a quick chat on the phone.

      • Hurri Cane

        i can almost imagine the guys from Hot Fuzz using that as an excuse to ogle other peoples guns lol

    • Tom

      Its an oversimplification but essentially shotguns are shall issue and rifles/long barreled pistols require a reason (basically target shooting, must be a member of a club or hunting/pest control – must own or have access to suitable land). So yes rifles are harder in theory but in practice its not that difficult.

  • The Forty ‘Twa

    “I would never change a flight at Heathrow or any other U.K. airport if I
    was going somewhere for a shooting competition or hunting. Friends have
    tried, only to never see their firearm again.”

    Sounds like they are getting stolen then, I’ve never had issues taking firearms abroad and none of my foreign friends that come over have had issues with getting their firearms into the country.

  • DataMatters

    This is the bs you can expect to see if we allow the left to dictate what guns we can own in the US!

  • iksnilol

    Why quotes around moderator?