TFBTV: Behind the Scenes at Demolition Ranch

A couple months back I reached out to Matt Carriker, the man behind the wildly successful Demolition Ranch YouTube channel, to see if he’d be interested in working together on a project. As luck would have it, he was happy to oblige.

500-Magnum-Fireball

AK47-Pistol

Some weeks later I made my way to south-central Texas with a video producer to talk to Matt in person and learn how and why he makes the videos he does. Luckily, I was also able to participate. As the editor of TFB sister site ATV.com, I was able to borrow a tricked out UTV and secured a couple of 3D zombie targets from Delta McKenzie for use in a Demolition Ranch video.

Demolition-Ranch-Watermelon

According to Matt, Demolition Ranch came about while he was in veterinary school around five years ago. He is a huge gun enthusiast and he likes making videos, so YouTube gave him an outlet.

Demolition-Ranch-Matt-Carriker

It took Demolition Ranch a little while to find an audience, but it has been growing rapidly and now boasts more than 1.7 million subscribers. That ranks right up there with the biggest gun channels on YouTube and it’s showing no signs of slowing down.

All the credit for the growth of Demolition Ranch goes to Matt. While there are no shortage of firearm channels, what sets Matt apart is he is likable and doesn’t take himself too seriously. He is willing to make fun of himself and try goofy things. One of the things that really helped Demolition Ranch reach more viewers was a series of videos featuring custom shotgun shells. Matt shot everything from razor blades and spark plugs to glow sticks and Mentos out of his shotgun and YouTube viewers ate it up.

You might think that with a channel this popular, Matt would have some help putting the videos together, but it is almost entirely a solo effort. Matt shoots the videos himself using a simple handheld camera and a GoPro. It can be a slow process moving the camera to different spots on the ranch or just setting up targets, but Matt almost always does it by himself.

Once he’s done shooting, Matt goes home and edits everything into a finished video. He generally does one or two videos each week for Demolition Ranch, and another for Vet Ranch, a veterinary channel that uses viewer donations to provide animals with lifesaving surgeries and veterinary care.

Falkor-300-Win-Mag-AR

Shooting-Zombies

It’s a busy life for the 30-year-old married father of three, but the chance to play with awesome firearms and get creative seems to be paying off.




Advertisement

  • Evil_Bonsai

    The helmet smash was awesome!

  • BattleshipGrey

    That’s been one of my go to channels when I need a smile. I hope this will be a new series for TFB TV of behind the scenes.

  • Darren Hruska

    Long-time follower of DemolitionRanch. I’m very glad his channel is enjoying the success it garnered, and Matt deserves it! I’m only saddened that he rarely ever responds to comments anymore, but that’s to be expected when his subscriber base is like (almost) literally 200 times larger than what is was since I started following him. Ha!

  • Gary Kirk

    Love some demo ranch.. Always lighthearted, good sense of humor, and just all around fun channel.. Always good for an after work laugh on”those” days.. Been a subscriber for quite awhile now.. And while most of his”projects” are more or less who knows.. Doesn’t take away from the fun. And isn’t that what got all of us into the sport in the first place? Wish more people would follow his lead, and make happy vids, just show how much fun the shooting sports are.

  • Nashvone

    How can he not like the 500? It’s a handful…of awesomeness!

    • DanGoodShot

      Lol. I think its more of a love hate relationship.

  • mechamaster

    That Serbu BFG-50A…

    Definitely need more exposure.. It’s like American Made Accuracy International AS-50.

  • I would love to do that. The downside is the logistics. It is expensive flying around the country.

    • iksnilol

      Road trip.

      ROAD TRIP 😀

    • Klaus Von Schmitto

      We’ve got a full tank of gas, half a pack of cigarettes, it’s dark out, and we’re wearing sunglasses.

  • Matt is a really cool guy. He has not let the fame get to his head.

    The amount of youtubers with barely any subscribers that wander around SHOT thinking they are a gift to the world is amazing …

  • Pete – TFB Writer

    Great, now I want an ATV.

    How come I can’t pick cheap hobbies like knitting or reading?

    • Sometimes i wish I had taken up whittling instead of guns … my wallet would thank me

  • DanGoodShot

    I think what helps his channel a lot too is he comes across as a pretty genuinely good guy just having the type of fun we would all like to participate in.

  • wetcorps

    Matt also has another channel, VetRanch. Nothing to do with guns, he saves wounded animals. Look it up.

  • Joe

    Love Demolition Ranch. I’ve always wondered about his funding though. He has some NICE stuff and he gets new stuff frequently. Veterinary work can’t pay that well, right? Yes, I’m jealous.

  • valorius

    I like him cause he doesnt use that STUPID C-clamp hold.

  • valorius

    I really dig hickok 45.

  • johnnymac239

    Dr. Matt deserves our thanks. I found his Demo Ranch channel, and then his Vet Ranch channel (to which I regularly contribute). Although many of us firearms enthusiasts are also friends of animals, the converse is not always true. Since he often mentions Demo Ranch on his Vet Ranch channel, he presents an image to many people outside the gun culture of a funny, smart, caring father who saves the lives of poor sick animals and has a blast with about every type of gun there is. A fine example of a solid American man.