Soldier Systems has obtained a report that Daniel Defense has terminated their agreement to sell their products to Academy Sports. Recently we broke the story that Academy had removed all modern sporting rifles from their display racks in response to the attack at the Orlando LGBT bar Pulse, as a result of Academy’s decision to remove the rifles Daniel Defense has issued the following letter to their distributes.
“As you know we take our partnership with our stocking retailers very seriously. We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays. Academy Sports has communicated that they intend to continue to sell the MSR category of firearms without displaying or advertising them publicly. As a prominent MSR brand, Daniel Defense cannot support decisions that are completely contrary to the values of our company and industry. Therefore, as of today, June 16th, I request that you place Academy Sports on a Do Not Sell list for all Daniel Defense products and terminate any shipments to their stores or distribution centers. It is unfortunate that we have to make this decision, but it is clearly the right thing to do for our brand, our industry and our constitutional right. Thank you for your support.
Bill Robinson, VP of Sales
Academy’s decision clearly segregates firearms by their appearance, which sends a dangerous message to our politicians that it’s acceptable to do so. We as an industry must stand and fight, together.
Marty Daniel, President and CEO
The Ronnie Barrett like move to no longer sell any firearms or accessories to Academy is a bold move by Daniel Defense and shows a strong commitment to their customer base.
Do you agree with Daniel Defense’s decision?