Here is some interesting marketing for a jewelry store in Stuttgart, Arkansas. The ad ran last year and if you purchased a diamond from them you got a free Benelli shotgun. From the photo it looks like it is just a Benelli Nova. I am curious how they managed this. Did they buy the shotguns ahead of time? Or did they work a deal with a local gun store and once you bought a qualifying diamond you go to the gun store and transfer your new shotgun. However they did it, one must think that if they can give away a $400 shotgun then they must have quite a markup on their diamonds.

Here is an ad that ran in the Stuttgart Daily Leader.