Revisited: The Holland & Holland Flagship Store in London

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After Miles’ excellent TFB article in 2013 about the Holland & Holland Flagship Store in London there’s almost nothing more to add. If you haven’t read it already, please put it on your list of things to do.

This story will add more pictures, examples and history to the Holland & Holland brand. And the story of the yacht Valhalla, plus some unexpected fuel to the gun oil debate.

In the middle of the most fashionable shopping area, where Bruton Street meets New Bond Street, lies the Holland & Holland flagship store. It’s the kind of store where you don’t have to open the door yourself, it will be held open for you by a nice Gentleman and you will be greeted welcome.

As much as I prefer modern rifles there’s a special charm with companies like Holland & Holland that I hope will never go out of style.

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Below: Please have your original paperwork handy when collecting your firearm.

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Holland & Holland will be more than happy to provide you and your family with the perfect outfit for your next hunt or safari.

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The right tie for the right occasion.

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Ladie’s welcome.

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The entrance of the gun room is guarded by a pair of Holland & Holland brass-barrelled, breech loading cannons: number 40 and 41. There are sights fitted to the cannons, the rear sight being adjustable for height and windage.

These cannons were supplied to Col. the Earl of Crawford, who fitted them on his three-masted sailing yacht “Valhalla“. Crawford was a member of the Royal Yacht Squadron and owner of several private yachts that he used for scientific expeditions. The yacht pictured below was built in 1892 and broken up around 1925.

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Now, who wouldn’t like to have a yacht called “Valhalla” with a few cannons, or more modern .50 BMGs mounted?

Apparently, about 100 years ago it was all possible – even in Great Britain!

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Col. the Earl of Crawford’s three-masted sailing yacht “Valhalla”. With cannons.

Below: An original H. Holland (Harris Holland) 12-bore hammer gun case. Note the extremely rare case label.

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From the letter below (on the left side in above case)

The firm was founded by Harris Holland (1806–1896) in the year 1835. Although accounts of his background are somewhat sketchy, it is believed that his father was an organ builder, while Harris had a tobacco wholesale business in London.

Obviously he was successful, as he was often seen at various pigeon shoots at important London clubs, as well as leasing a grouse moor in Yorkshire.

Having no children of his own, he took on his nephew Henry Holland as an apprentice in 1861. In 1867 Henry became a partner and in 1876 the name changed to Holland & Holland. Although Henry was a full partner, Harris kept strict control and was the only one who could sign a cheque until he died in 1896.”

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Overview of the gun room and exclusive cabinets.

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Below: “Best quality” rifles in calibers .375 H&H, .400 H&H, .416 Rigby and .465 H&H in the price region of the 30.000 – 42.000 GBP range (approx. 44.000 – 62.000 USD). It is unclear if optics and mounts are included n the prices.

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Below: Shotguns, “Royal Deluxe”, 12, 16 and 20 bore. Some of these shotguns are 180.000 GBP, or approximately 264.000 USD.

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Below: More Shotguns, if you can do without the “Deluxe” title and stick to “Royal” only you can almost deduct 80.000 GBP off some of the prices. 12, 16 and 20 bore, in the region of 80.000 – 110.000 GBP.

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Below:  Something tells me that the debate which gun oil and cleaning method is the best is not new?

TFB presents the Holland & Holland “Rangoon Oil“, with “special ingredients”.

I feel an urge to try it in an AR-15. It’s relatively cheap too, compared to other brands like Fireclean, FP-10, Hoppe’s and CLP to name a few. This will be a project for the future!

A traditional non-soluble oil enhanced by modern technology for the protection of all metallic surfaces. Its synthetic ester properties make it ideally suitable for long term storage both inside and outside all firearms. Rangoon oil’s second special ingredient acts as a de-watering agent on all metallic surfaces and further protects these surfaces against long term exposure to oxygen and moisture. $8.75

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Thanks to Holland & Holland for your hospitality and letting me take pictures. I will be back for some Rangoon Oil next time!



Eric B

Ex-Arctic Ranger. Competitive practical shooter and hunter with an European focus. Always ready to increase my collection of modern semi-automatic firearms, optics and sound suppressors.


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  • Edeco

    I hope Rangoon oil isn’t Crisco.

    • Joseph Smith

      It’s all fun and games until the lawyers get involved.

    • jay

      I hope rangoon oil isn’t zulu.

    • Allan Segal

      Get Vorwaapen blog to mass spec. it. 😁Might be good for frying Crab Rangoon, too.🏯

  • KestrelBike

    Mmrrmm yes, I’ve received my tax refund and am in the market for a bespoke birdgun, my goodman.

    • Phil Ward

      Haha, if you PAID tax in Britain, you’re obviously too poor to afford one 😉 Only offshorers need apply!

    • Anomanom

      Properly you get a pair of identical bespoke birdguns. You carry one and your man carries and reloads the one you aren’t using.

  • Renegade

    I don’t know what the hell I would do with it, but I really want a Holland & Holland double rifle in .375 H&H

    • Evan

      I want one of the grossly expensive shotguns, but I’d be afraid to actually shoot it.

  • Nick

    With those prices, how much does it cost to get in the door?

  • ghost930

    Come see all the pretty, pretty guns. You can’t own one of them mind you, but you can come look a them. Hey, maybe buy a tie. LOL

    • Rooftop Voter

      The main picture in this article reminded me of the gun room at a Gander Mountain store in FL. Many nice firearms in there under glass but there is no way mere mortals could afford any of them. A few years later, the gun room was removed during GM’s revamping of the store. Periodically, I would venture to GM just for a chuckle. All their prices were on the level of jewelry stores so I would just browse and leave.

  • politicsbyothermeans

    Those prices! Who do they think they are, H und K?

    • Renegade

      You have that backwards.

  • gusto

    ” It’s the kind of store where you don’t have to open the door yourself, it will be held open for you by a nice Gentleman and you will be greeted welcome.”

    I don’t think they will even open the door for me

    • ghost930

      Not unless you pull up to the front door in a H&H “Shooting Brake” edition Range Rover Guv’nor. lol.

  • Pod

    We might be puzzled about their laws, but there’s something really fascinating about UK gun culture. I check out their gun blogs once in awhile, it’s actually interesting to see how they get around the byzantine laws. The culture is different, too. Guns are not seen as a self-defense tool, really. I’m going to guess that’s due to the laws as well.

    Nonetheless, I’d love to have an H&H. Like a commenter below said, no idea what I’d do with it (certainly wouldn’t take it to the range) but dang, that’d be a conversation piece.

    • Ezra Bristow

      The basis of it is class (hunting is a social activity more than a means of food procurement) and the fact we’re an island with limited space. But yes we can be creative…

      • Pod

        Despite the hype, the bulk of the actual use of firearms in this country is for recreational and social activities. Often at a range, you spend a lot of time talking shop with like-minded people, and improving your technique. People go for the sheer enjoyment of shooting. The fringe benefit of the fun is that it does have practical applications if you do it right.

        Sure, these days there’s a lot of real-world political discussion going on too, but most of the time it’s just “guns not politics”.

  • CT

    i made my pilgrimage last month, emailed in advance to make sure you could actually go in. place truly is amazing.

  • Fruitbat44

    Something about this article made me smile. Thanks for that.

  • Analogdino

    I visited this store years ago to check up on a target rifle they built on a LE action and sold circa 1910, at the time of my visit in my collection. The store clerk checked the records and gave me a copy of the original bill of sale to a British Territorial Army officer for use at Bisley. Selling price then was 9 pounds ten shillings. Sold it a while back for a lot more… Apart from that, looked at several shotguns… didn’t buy any! However, I did buy a Skennerton LE book there.