6.5 Creedmoor Added to Hornady’s American Whitetail Line

American Whitetail ammo

Hornady Manufacturing announced a mid-year introduction of a new cartridge to the company’s American Whitetail line: the 6.5 Creedmoor. The new load joins five others that were added to the line earlier this year.

Hornady states the cartridge will use a 129 grain InterLock bullet with a muzzle velocity of 2,820 fps. The MSRP will be $29.40 for a box of 20 rounds. In my experience, I’ve found Hornady’s suggested retail prices significantly higher than the actual prices I’ve found online. I would expect to see this closer to $20-22/box when it starts filling retailers’ inventory.

The American Whitetail ammunition was introduced by Hornady a few years back. As the name suggests, this is a hunting round that was developed for those chasing deer. It will be effective on other animals as well, but the marketing thrust is clearly toward people looking to put venison in the freezer.

I do find the announcement of this round to be out of character for the company, however. In recent memory, Hornady announces the next year’s slate of new products at the National Association of Sporting Goods Wholesalers expo that is held in the fall. The company then begins shipping early in the new year. Rarely has the company introduced new products between the NASGW shows – at least in recent years.

I don’t know what the mid-year announcement may mean – if anything. It could suggest the company has a surplus of manufacturing capacity, and the addition of a new round allows them to get more product to market. If true, that may mean the industry has found its new normal after the repeated buying panics of the last 7-8 years.

Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is http://www.gunsholstersandgear.com/.


  • Austin

    If nothing else it shows that there is significant market interest in 6.5mm Ceedmoor.

  • JimBobble

    The NRA National Meeting is in a few weeks. It’s not SHOT but it is highly attended by consumers and is a great place to introduce a new “civilian” offering.

  • TheSmellofNapalm

    What’s wrong with ELD-X

  • De Facto

    “Found a new normal”
    HAha.. that won’t last long.

  • Cameron Bissell

    What’s the deal with it people who have no buisness shooting soda cans with red Ryder’s are getting all sweaty at my local shops for them.

  • Hornady had recently basically gutted their entire 6.5 Creedmoor line, and production of it was functionally non-existent for many months. They could simply be filling that gap.

    Thankfully, Winchester and Federal have also stepped into the fray, along with “Prime Ammunition”.

  • Matt W.

    Perhaps they also wanted to make it available for the start of hunting season, and as such, an early 1st quarter release next year wouldn’t make much sense from a marketing standpoint.

  • Sarig

    Does this have any advantages over the 6.5×55 that we’ve used in Norway for over a century?

    • Wanderlust

      the case fits in more compact actions and lowers (for semi auto use)

  • Wanderlust

    This is good, it needs lots of support. Its basically a slightly smaller length Remington .260 that people use in semi auto platforms. I could see this eventually replacing the .260 in the distant future as its the same niche.