Willa-Hide Showed Us How Concealment Furniture Is Made

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A small, family owned company out of Greenville, TX called Willa-Hide is quickly making a name for themselves in the high end concealment furniture market. There are a couple of other options out there that are more well known that are built for the mass market, but Willa-Hide focuses on an approach that treats each piece of concealment furniture as a custom built piece. This approach is largely due to the owner of the company’s 20 plus years of custom furniture and cabinet making experience. The level of detail that Tracy dove into when describing each step of his process was outstanding. Tracy continued to leave me awestruck when talking about why he did things the way Willa-Hide does, processes I never would have thought of because I struggle putting Ikea furniture together.

Pardon the dust, this is a wood working shop after all.

Pardon the dust, this is a wood working shop after all.

Once I pulled up outside the very typical small town Texas building I met with Chase, their Marketing Manager and Tracy, the owner of the company. After exchanging pleasantries I asked Tracy about how he got involved with building what he called “premium concealment furniture”, Tracy started out building custom furniture then transitioned to building custom cabinets. Tracy told me that Willa-Hide was a result of having grandchildren around the house and still wanting to keep his firearms accessible if needed in a pinch while still remaining hidden and safe from children.

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Tracy does a great job of showcasing the wood’s rustic beauty flaws and all.

I expected the building to house some industrial machines or some sort of formal assembly line, but was pleasantly surprised to find a well laid out wood working shop. When I walked through the door of the 1930s era building Willa-Hide had some of their wares on display, a full length mirror, a picture frame and a shelf. Tracy walked me through the construction of each piece showing me some of the construction features that he has incorporated as a result of his own experiences. As he walked me through Willa-Hide’s offerings it was easy to see that Tracy isn’t about cutting corners just like you would expect from a true craftsman.

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Willa-Hide backs each in wall concealment panel with 14 gauge steel.

I was not able to take photos of the build process as they have had to come up with solutions to some very unique problems presented when doing things like melding 14 gauge steel to a mirror. Things like what glue to use becomes a very real issue. Even the staining process is far beyond what I would have imagined, it looked more like an auto body shop than a woodworking facility when I was shown that part of the process. Another one of the lessons that Tracy shared with me was the effects of magnets on some of his firearms. He found that they promoted some rust and decided that using Velcro was a more suitable for firearms.

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Willa-Hide’s product lineup has several options for someone that might need to hide a gun in plain sight. Expect TFB to do a full write up of one of Willa-Hide’s in wall cabinets later this year. Willa-Hide offers everything from full length mirrors starting at $845 all the way down to smaller 22″ shelf units that start at $275. Tracy even revealed that he will be offering custom made mantles in the future priced at $175 a foot.

Until we can give a full review of Willa-Hide’s product you can learn more about their product line up on their website here.


Patrick R

Patrick is a Staff Writer for The Firearm Blog and works in the shooting sports industry. He is an avid recreational shooter and a verified gun nerd. With a life long passion for shooting he has love for all types of firearms, especially handguns and the AR-15 platform. Patrick may be contacted at tfbpatrick@gmail.com.


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  • dan

    i wish some one would build stuff like this and import it to Australia, tired of being legally mandated to have a gun safe when there all ugly metal boxes.

    • mike

      Would be willing to bet that if you have to legally have guns stored in a safe that these would not qualify as such. Most do not have a super secure lock, most use magnets. These rank more as storage units rather than safes.

      • dan

        the only regulations are must be lockable, bolted to some thing if its under 250kg and “of sturdy construction” it then goes on to mention things like wood, metal and hard plastic’s are ok.

        there isn’t really a standard people cant be stuffed down here with safes so most use cheap filing cabinets or wooden boxes since the guns are all registered and private sales are banned and they only really want pistols yet some thing like under 10 guns are stolen each year in my state.

    • JamesRPatrick

      You just need a wall safe.

      • Ron reed

        These are nice . I got one for myself and one for my mom. She stores her important papers and some coins in hers. Oh and a regular magnet won’t open these up. I have tried.

  • TheNotoriousIUD

    My brothers company makes custom bench safes right here in Texas. They are all custom built after customer chooses materials. Very nice looking pieces.

    ForgeSafeUSA

    • RJ

      What’s a “bench safe”, and do you have a web address or facebook page for your brother’s company? All I can find from a web search is something on Pinterest and I’ve got to log-in to see it.

      • RJ

        Never mind… found it… funny the search engine didn’t.

        forgesafeusa -dot- com

      • TheNotoriousIUD

        http://www.forgesafeusa.com

        They’re like a bench with a hinged top made out of high quality materials. See if this works.

  • hydepark

    Am I missing something or is there seriously no video? Not sure if you guys realize it’s 2016 and all that…

    • Patrick R.

      This wasn’t intended to be a video, this is a blog after all.

      • Brian Hert

        I, for one, appreciate articles that don’t rely on video. Particularly if I’m on mobile.

    • All of the comments I’m seeing from you are negative and this has nothing to do with the topic.

    • That is why we have TFBTV—-

  • 2hotel9

    Over the years doing remodeling and custom new construction I have put in quite a few in-wall, concealed and lockable storage. Sometimes purchased units, many times custom made from scratch. Fire-proofing is generally the hardest part, especially in wood frame construction. I will definitely keep Willa-Hide’s webpage on my list to recommend to customers. Thanks for the heads up, Patrick.

  • B-Sabre

    Another one of the lessons that Tracy shared with me was the effects of magnets on some of his firearms. He found that they promoted some rust and decided that using Velcro was a more suitable for firearms.

    More about this, please. Sounds like an article by itself.

    • Patrick R.

      I am only passing on what Tracy shared with me. I can look into it and see if there is a story there though.

      • B-Sabre

        I’ve seen lots of articles about mounting firearms with neodymium magnets recently, so if we’re doing something that’s going to screw up our guns, it’d be good to know.

  • MySpin1776

    I love the idea, but $845 for a full length mirror? For that price, I could build these myself and put one in every room of my house.

    • 2hotel9

      Capitalism. You can do it cheaper and of equal quality? Start your own company. Ratsh*t. The “American Dream”, democracy in action. We will run. Fall in!