Benelli’s New Shotgun

Benelli was founded in 1967 and quickly built a reputation for designing and manufacturing well-made firearms. Their attention to detail and willingness to think outside the industry box has proven successful on more than one occasion, especially as of late, and now they’ve turned that attention to pheasant hunting. The Ethos is Benelli’s newest offering, but it is not just any 28-gauge shotgun. This shotgun takes 3″ shotshells.


The Ethos is beautifully put together and machined to the high standards of Italian manufacturing Benelli is known for, but there’s more to it than its external good looks. This is a 28-gauge shotgun and the fact that it takes 3″ shotshells does make it unique. So unique, in fact, that only one company, Fiocchi, is actually making the ammunition this shotgun requires.

Benelli’s Ethos line has quite a reputation considering the 12-gauge and 20-gauge models were each awarded Shotgun of the Year in consecutive years. Those awards came from Petersen’s Hunting and Guns and Ammo. According to the rep I spoke with at SHOT Show this third addition to the Ethos family will most likely be the final crowning jewel of the line.


This is a lightweight shotgun and feels like it weighs around six pounds. It has a 26″ barrel and AA-Grade walnut stock. It’s so new the complete specs are not yet available, but rather than delay giving you guys a look at it by waiting for specs I decided to post it immediately. MSRP is $2199.

Visit Benelli’s website at

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TFB Staff, bringing you the latest gun news from around the world for a decade.


  • Edeco

    3″ 28-guage nifty. I wish there were more activity in new shotshells; shorter, longer, rimless, something other’n 410 usable in rifled-barrel handguns. I can think of some reasons why there’s not, I mean I’m not mystified by it. But on the other hand: Come on industry, new shotgun chamberings, quick like a bunny!

    • JK

      Check out 12 RAS. 😉

  • JK

    The gun “requires” 3″ shells? That are only made by one company? And it’s $2200?

    • JK

      For Pheasant hunting? Must be a “game reserve” thing.I could see that kind of specialization for trap or skeet, where high priced, specialized guns are the norm, and you do a lot of reloading, but most of the pheasant hunters I know use regular old 12ga.

      • Julio

        There’s a long history of shooters wanting guns that are both light and powerful, and the result is usually too much recoil. If Benelli’s progressive recoil damping system is really up to the job of making this little gun shoot Fiocchi’s 28g firecrackers sweetly, then the demand should be there. Aside from the appeal of carrying a lighter gun all day, many hunters like the challenge presented by the smaller gauges, not to mention the kudos to be derived from being seen to bet the day’s success on skill rather than weight of shot. Of course, as soon as you’re throwing 1 1/16 oz of shot, the challenge, and the genuine cachet, of using a 28g, cease to be quite what they are with a standard-chambered gun.

  • Rimfire

    2 and 3/4″ 28 Ga already costs an arm and leg; I can only imagine what the 3″ stuff will cost

  • Commenter

    The only problem I have with a 3″ chamber for a 28 gauge shotgun is that it came before a 3″, or even 3 1/4″ chamber for a 16 gauge shotgun.

    I’ve always felt the only thing holding back the 16 was its ammo being limited to 2 3/4″ shells – fine for most stuff, but I think most hunters felt a 12 or 20 gauge gun, with their wider variety of ammo to choose from, just made more sense for purchase. For more distance & more ‘omph’, a 3-3+” option seemed a no-brainer that no brain ever thought of.

    I guess now we’ll see. If this new chamber design for the 28 gauge sparks some activity in the market, I hope somebody finally connects the same dots for the 16.

    • dieks

      They’ve always made 16 Gauges for the EU markets!