Terrific Lady Day: The Promo Girls of SHOT

As everyone knows, SHOT booths will often hire some attention-getting promotional models to attract the heavily-male industry to their booths, or sometimes, there are women that work in the company who have technical or marketing expertise, and who also manage to draw some gawkers themselves. While the ethics of the practice are debated and the actual use of that tactic has declined in recent years, there are still quite a few that show up st SHOT and they do definitely bring the dude-centric crowd into a booth. I fell on the sword for you guys this year and snapped a pic whenever I met one of these incredibly patient women on the show floor (if they weren’t being chatted up, which was often). Here’s who I ran into today:



EAA had a Mad Max theme going, I guess?


The DSA booth women.


Cowboy Action Shooting Society had quite a few gents and ladies dressed in period-appropriate costume.


One of IWI’s marketing girls knows trigger discipline…because she used to be LE/SWAT (seriously). Wow.


Century’s Russian ladies returned again this year. Is it hot in here or is it just my ushanka?


Sharps’ booth ladies would only allow a picture if they got to review it and approve. This one received the consensus approval.


Sabre’s marketers probably wanted to test some of the Sabre brand mace on the SHOT photographer.


Last but definitely not least, IWI’s booth models had game kicked at them all day. Watching some of the industry guys try to pick these two up was pretty awesomely funny. The ladies played along pretty well (and deserve raises next year).



FN had the hottest booth babe of the show.

James Reeves

• NRA-licensed concealed weapons instructor, 2012-present
Maxim Magazine’s MAXIMum Warrior, 2011
• “Co-Director” [air quotes] of TFBTV
• Former Regional Sales Rep, Interstate Arms Corp., MA
• Champion, Key West Cinco De Mayo Taco Eating Competition
• GLOCK® Certified Pistol Operator, 2017-2022
• Lawyer
► Instagram: jjreevesii
► Twitter: @jjreeves
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► 500px: JJReeves
► YouTube.com/c/JamesReeves


  • Ed

    FORGET THE GUNS!!!!!!!!!!!!!!! I WANT THE SOVIET CHICKS!!!!!!!!!!!!!!!!!!!!

    • The Joker

      I already got dibs on the one on the left- I’m starting to like Russia…vodka+good looking girls(even though she’s probably born+raised in TN)-

  • Bear The Grizzly

    At least they weren’t in bikinis. Also +1 for the Ruskies.

    • KestrelBike

      That stuff can be so patronizing. It’s hot for sure, but also… Meh.

    • The Joker

      Why not bikinis? Just like the hot chicks at car shows, they’re there to look good. Sex sells…plain+simple-

  • Colin

    White ar ? More info please.

    • Indiana Finney

      My guess is that they’re non-firing stand-ins to show off all the sweet mods that IWI sells. One of my local gun stores does that with ARs to show off Vortex optics. (I actually think the dummy guns were built by IWI too)

  • ltulrich


  • adverse


    • The Joker


  • M.M.D.C.

    Gun Bunnies.

  • NotoriousAPP

    They’re probably only attracted to guys wearing 5.11 skinny tactipants.

    • The Joker

      Sad but true…they want your balls squeezed at all times so you can be their B!t@h- Some guys sold out, lubed up with vaseline, and yank those girly jeans on every am with help from their girlfriends- WTF happened…is it the1980’s again where guys look like chicks?…or chicks with d!@ks?

  • Century always gets me 😉 ♡♡♡

    I wanna say no to booth girls, but who are we kidding?

  • GaryOlson

    Your groups will never converge around that show; your barrel will always be hot.

  • Don Ward


  • Jeff

    1) Do these young ladies not have names? How about a little bit of respect?
    2) Where is Rachel from AAC?

    • The Joker

      Give me a break..you’re probably the 1st guy to fondle a female you’ve never met at the bar. Respect your inflatable gf. They’re not wearing professional attire for a frekin’ reason-

    • JoelM

      It’s likely some of the hired models didn’t want to share their names, or were using modeling names. From what I know of hired models that work in the car industry they have been known to get stalkers, so they generally don’t want their real name displayed with pictures.

    • James R.

      Like Joel says, these girls do not want to give their names out, which is 100% understandable.

  • phuqit de la resistance

    no offense, but those are some scary biatches

    • dat bee tru

      says the guy living in his parents basement

    • The Joker

      Agreed…some are a bit scary.

  • Andy

    Sharps brunette for the win.

  • Madcap_Magician

    That EAA girl is so… EAA.

  • Rock or Something

    The only probable with FN’s booth babe is that she will always leave you wanting more…

  • Bart

    Pretty Lame – Pathetic Old Fat White Guys ogling pretty girls – who get paid to be ogled. I love guns (and sure like pretty young ladies), but this crap is just silly.

    At least some of these ladies seem to be legitimate employees of firearm companies.

    • Tom J

      Why is it lame? Those women chose to be there. If they were that offended, they didn’t have to take the job.

      Besides, women love the attention, and they love manipulating men who think they have a shot with these girls.

  • May

    Come on man, have some respect. We’re here to ogle and fondle the guns, not the sales crew.

  • Dracon1201

    SMH, the ladies were more attractive last year.

  • You lames crack me up… These women know full well what they’re there for. Not saying it’s a bad thing, and not saying these women aren’t respectable. I’m sure they know a lot about guns and are capable in their own right.

    There is a reason these companies employ good looking women for these shows. Get over yourself and your white knighting… You enjoyed the pics just like the rest of us until you got to the comment section.

  • maodeedee

    That one babe looks like someone you’d see at Burning Man. Hey, pretty girls and guns, what’s not to like?

  • Rocketman

    You say that “FN had the hottest booth babe of the show.” and then don’t show her? What’s up with that?

    • Annika R

      She’s the little semi-auto number there on the rack…

  • Mikial

    I would honestly pity any of them who ran up against my wife. She’s smoking hot and completely bada$$ in the most real sense of the word, and actually knows what to do with a gun. Her Christmas wish was a new 1911. Oh yeah, I got her one.

    • The Joker

      You picking a fight with booth girls you never met+saying they should watch out for your “hot wife”. You sure your wife isn’t a John Rambo w/boobs, bull dike type who bends you over+plays put the gun in the holster?

      • Mikial

        Well, sonny, I would put money on her over a pu$$y like you.

  • dat bee tru

    Why do liberals hate women with guns?

  • The joker

    I’ll take the Russian on the left+he IWI girl on the left. You guys can take the rest. Who says we don’t know how to share? Btw…I want the FN on top also-

    • Bart

      The IWI girl on the right has the look that screams “I am from Eastern Europe”. I’m not knocking folks from Eastern Europe. Women from Eastern Europe are usually prettier and more feminine than Americans or women from Western Europe. Its just interesting that she has that particular look about her.

  • RickOAA .

    M249S FTW.

    The IWI chicks are cute.

    I’ll admit to having a thing for girls with guns…

    …no need to be a pansy about it

  • JP Merlano

    So how much for a pair of girls stripped ?

  • Joel

    Before I read the title, just from the picture I knew that this was one of James’ articles.