Brownells Apex Dream Gun Sneak Peek

The Brownells Dream Guns Project began back in 2011 with a goal of showcasing the myriad products available from the company for aftermarket upgrades and custom work. Since 2011 more than one hundred guns have been built as part of the project and now Brownells has asked Apex to participate.

According to Apex’s vice president, Scott Folk, “…Brownells asked us to participate in their Dream Guns Project by submitting a custom M&P fully equipped with Apex upgrades, we decided to take it a step further and turned to a trio of custom gun builders whose collaborations are some of the most recognized and coveted among custom firearms aficionados.”

Apex asked DP Custom Works’ Doug Presson, Blowndeadline Custom’s Mike Sigouin, and SSVI’s Damon Young to collaborate on the dream gun. According to the company, the reasoning behind their using a Smith and Wesson M&P as the starting point was that they have become the “go-to” company for M&P upgrades. Some of their newer parts were included in the dream gun: their Flat-Faced Forward Set Sear & Trigger Set and their Apex Grade Gunsmith Fit Barrel. They also used products from outside companies: a 21 Century Gunfighter Catalyst Extended Magazine Release and AmeriGlo ProGlo green tritium sights.

The Apex dream gun is far more than just aftermarket parts, though. The team also worked on the pistol themselves, machining the slide, adding a special Cerakote finish, and even thoroughly customizing the trigger guard. There’s more, of course, but we’ll get to that later. You see, this dream gun is going to be displayed at Brownells’ booth at SHOT Show 2016. I can promise you I’ll be stopping by to get a closer look at the newest addition to the Brownells Dream Guns Project.

The finished product is being called the Apex M&P Dream Gun and is estimated to have a value of $2700.

Visit Brownells’ site at Visit Apex’s site at

Apex M&P Dream Gun Features:
Apex Grade M&P 5.00″ Gunsmith Fit Barrel
Apex Red Flat-Faced Forward Set Sear & Trigger Kit (a Brownells Exclusive)
Apex Reset Assist Mechanism
Apex Failure Resistent Extractor
Apex 10-8 Performance Polymer Base Pads
– Front Sight: Ameriglo ProGlo Green Tritium w/ Bright Orange Outline
– Rear Sight: 10-8 Performance U-Notch
21st Century Gunfighter Catalyst Extended Magazine Release
Inforce APL 200 Lumen Pistol Light
– DP Custom Works Custom Machined Slide
– Blowndeadline Custom Titanium w/ Black Battleworn Cerakote Finish
SSVI Basic Package Grip & Frame Texturing

TFB Staffer

TFB Staff, bringing you the latest gun news from around the world for a decade.


  • Weaver

    Ok I want to do that to my m&p9.

    • Anonymoose

      I want a Silencerco integrally-suppressed M&P45 with this stuff.

  • Mechman13

    …didn’t they just get a cease and desist over using the M&P trademark?

    • M.M.D.C.

      Yes, in a very ham-fisted move, but they are reportedly backpedaling now.

    • Ted Unlis

      Smith and Wesson’s corporate leadership needs to focus more about real problems such as quality control and less about trademark infringement by manufacturers and distributors of aftermarket parts. If I were a SWHC shareholder, I would demand answers on who’s responsible for wasting corporate time and effort on the ridiculous cease and desist order served to the parties participating in the Dream Gun effort, how much corporate profit was squandered on attorney fees related to the order, and how this latest PR debacle will affect returns for investors,

      Sounds like a culture of asleep at the wheel upper management persists at S&W; first the quality control debacle with M&P pistols that amounted to pissing away millions in LE sales; now this embarrassing incident of going after Apex and other small businesses that give shooters a reason to still want a S&W firearm.

      Maybe someone in S&W corporate management should ask why customers (such as myself) should have to spend another 160 bucks for an Apex trigger group for a M&P Pro Series C.O.R.E. pistol which should have left their “Performance Center” with a great trigger in the first place.

      • raz-0

        You ever see all the S&W branded non-gun crap? That stuff makes S&W a HUGE pile of money. Spending time protecting their marks is not wasted time. My guess is that they have a lot of ground to cover, and they have a team dedicated to doing this type of work, who likely hit an area where things became unclear to them about what was actually occurring vs. what they saw occurring form a legal standpoint, and just how sensitive a situation they were meddling in form a customer and business standpoint was probably completely invisible to them as that is not what they are experts in.

        They may also have been on heightened alert due to people trying to use the SEC to attack publicly traded firearms manufacturers to get around the protection of lawful commerce in arms act. Said threat was largely centered around the concept of due diligence vs. unsafe and exceptionally dangerous firearms being sold by the manufacturer.

  • lordmorgul

    They clearly screwed up in the plan to name it that way… It is no wonder S&W took action, probably has nothing to do with the technical and all the trademark.

  • hod0r

    $2700 for a pimped plastic fantastic…. nope.

    • raz-0

      My question is how the heck did they get to $2700. It’s a $175 trigger, a $200 barrel, their RAM at about $22, their extractor at ~ $40, $80 sights, some useless machining, some gunsmithing time and a paint job.

      $550 gun + $510 in parts with labor to fit them…(we’ll call it $400 for that to be generous). By my math that pain job and slide machining is being valued around $1300. Uhhh….

  • Edeco

    The Star Wars aesthetic is getting a warm amount of attention lately.

  • Bill

    I’m digging the finish, for some reason. I guess it would save me from actually having to carry and use the gun for a couple decades. Wabi-sabi in a can.



  • Tom Currie

    No matter how much lipstick you put on a pig, it’s still an S&W M&Pig