BCM Releases… A Watch?

I understand T-Shirts, hats, and small (and inexpensive) swag, but this one came out of left field. Bravo Company USA has announced the release of a watch, coined the “BCM Mk15 Tritium Watch”. Its truly “tacticool” using carbon fiber, tritium, and other fun materials.

As one might expect from Bravo Company, the watch is not inexpensive, clocking in (see what I did there?) at $595. For true BCM fanboys, its a veritable bargain to satisfy their daily tactical needs. I mean, how can it get more tactical than a tactical watch?*

*I am guilty of this one, as I picked up a Smith & Bradley 1st Edition Ambush because it had a front sight post built into the minute and hour hands. Its a Watch I have enjoyed.

Makes we wonder what non firearms component BCM will attach the brand to next. Shoes? Earrings?




Details from BCM:


  • Swiss Made Chronograph Movement
  • 13 Jewels / Gold Plated


  • Chronograph
  • Center Stop Second
  • 1/10 Seconds up to 30 Minutes
  • 30 Minute Counter
  • 10 Hour Counter
  • Add and Split Functions
  • Small Second
  • Date


  • Stainless Steel 316L PVD Brushed Black
  • Case size: 45mm x 52mm x 15mm
  • Anodized RED Screw in Crown


  • Stainless Steel 316L PVD Brushed Black
  • Bezel size: 45mm
  • Number and Markings are Laser Engraved
  • Unidirectional, Ratcheted

Case Back

  • Stainless Steel
  • Attachment: Screwed In
  • Laser Engraved: Gunfighter Edition, MK15 Mod 0, 000/2,500, Swiss Movement, 20ATM (660ft) Water Resistant, Stainless Steel, MB Microtech T25.


  • Real Carbon Fiber Dial with Enamel Coating

Bands (2)

  • 24mm Stainless Steel 316L PVD Brushed Black with Double-Locking Fold-Over Clasp
  • 24mm Rubber Divers Watch Band


  • Sapphire Scratch Resistant Crystal
  • 2 Layers of Anti Reflecting Coating Applied to the Inside of the Crystal


  • Including Steel Band: 232 grams
  • Including Rubber Divers Band: 128 grams

Water Resistant

  • 20ATM (200 meter / 656 feet)

Tritium Illumination

  • T25 Tritium Illumination
  • 15 Tritium Tubes for Incredible Illumination
  • Colors for Tritium is Green Except for the Number 12 which is Orange


  • Life: 4 Years
  • Model: 395

Watch Band Tool & Extra Pins

  • Red Anodized Multi Tool for Removal of Band and Links
  • Clear Bottle with Extra Watch Band Pins

Gun Case Watch Box

  • Injection Molded Glass Fiber Reinforced Case
  • Air Pressure Release Valve
  • Custom Die Cut Foam Insert
  • Rubber Non Slip Handle and Feet
  • Metal BCM® Engraved Plate on Lid of Watch Box

Limited Edition

  • Each Watch is Engraved Numbered as per the Limited Edition, 0/2500


  • 1 year from Date of Purchase

Nathan S

One of TFB’s resident Jarheads, Nathan now works within the firearms industry. A consecutive Marine rifle and pistol expert, he enjoys local 3-gun, NFA, gunsmithing, MSR’s, & high-speed gear. Nathan has traveled to over 30 countries working with US DoD & foreign MoDs.

The above post is my opinion and does not reflect the views of any company or organization.


  • Anonymoose

    Haven’t they paired up with 5.11 before? I wouldn’t be surprised if they released BCM-branded pants, jackets, backpacks, and plate carriers.

  • Hellbilly

    I like BCM, but I think I’ll stick with my $10 Casio and buy another BCM upper for that price. After going through more expensive watches like candy, I finally decided to get a cheap one – it’s outlasted all my other watches combined. I never would have thought such a cheap watch would stand the test of time… I just don’t have time to keep buying watches every year… We’ll have to watch and see how BCM’s sales go with this new product… I guess it’s time for me to stop with the puns…

    • DW

      Get a G-shock with solar battery, beats Luminox anyday of the week of its 12-year tritium half-life.

    • Kyle

      Yeah I always rocked a 20$ Timex that lasted forever. BCM made a cool looking watch but it is hard to compete with a cheap watch for typical use.

  • Darhar M.

    I have a few BCM parts on my AR and they are fantastic but I will stick with my Casio “Master of G” watch.

  • hami

    I’d buy the shoes

  • Bill

    I made my comments on SSD, but the watch community is just as broad and diverse as the gun community. I have watches that cost more than some of my guns and vice versa, and as watches go this isn’t particularly expensive, though on the high end for it’s specs.

    I wear a Casio when I’m running a chainsaw or working, and not a Casio when I’m out for the night, a watch that cost as much as a used car, or a high-end 1911. Saying that all they do is tell time is like saying that all guns are just bullet launchers.

    They just have to watch out branding fiascos like certain gun companies partnering with much lower quality brands. Yeah, you, S&W.

    • Phil Hsueh

      True, watches can get crazy expensive but SSD doesn’t grasp the concept of things being overpriced, or too much for what you’re getting. Notice how he always seems to get upset any time someone comments on the price of things, as if things aren’t any good unless they’re expensive.

      • Bill

        I’m guessing a lot of that has to do with Berry Compliance. I don’t need Berry Compliant stuff, nor is what I’m going to use get routinely tossed out of a Chinook, so I can’t really justify a $300 pair of pants because I wont be living in them for 3 months at a FOB.

        • Phil Hsueh

          That’s exactly the way I am which is why I’m more than happy to pay for stuff Made in China as opposed to stuff made by the boutiques in the US. All I need is for my stuff to work and handle a little abuse, it’s not like my life depends on any of it or I’m going to be doing serious contractor duty in it, yet a lot of people seem to feel the need to pay top dollar for Gucci gear in which they’re going to be doing the same things I am and will criticize you for not doing the same. To me there’s a difference between getting what you pay for and paying way more than you need to for capabilities you don’t need.

  • Don Ward

    Does it come with an internal garrote?

    • Nate

      The ‘spymaster’

    • Mark Everett

      The strap retention pins are MIL-SPEC and in a pinch, can be used to replace the bolt pin! At least that’s what they told me.

      I would imagine that BCM spec’d the watch out and didn’t produce anything on it. I doubt that they have that many on the shelves either. Someone orders it, they order it from their supplier and it gets sent to you.

      I was reading an article about watches that stated that the markup on watches costing less than $1000 is upwards of 500%.

  • cons2p8ted

    I am watchmaker and master jeweler for 25 years and I used to own a few Sears Watch Repair locations. I can tell you that 95% of the mass produce Swiss watches out there don’t make their own movements. They just design the watches and slap in either ETA or Ronda movements…most of the $400 on up uses ETA movements. This includes Wenger, Tissot, Bulova, Movado, and MOST of the designer brands. The sub $400 “Swiss” watches tend to use Ronda movements.

    If you want a good Swiss watch for the money, get a Longines. If you want a good quartz watch for everyday used that will last forever.,,buy a Seiko or Citizen. It’s part of the company that owns Rado and Omega (Swatch Group). I can tell u that it probably cost BCM no more than $100 per piece wholesale. Quartz watches these days are so cheap to replace it’s not worth it to buy a high end quartz watch.

    • iksnilol

      You had me at buy a Seiko.

      Seriously, you only needed to write that. 🙂

      Also, any tips regarding my Seiko 5? It’s 25 years old and has started to speed up somewhat fast. As in a minute in three days.

      • cons2p8ted

        I would take it in to get it tune up, clean, and oil. Go to Sears if there’s near one where you live or go to a watch maker. Don’t take it to a jeweler as they will just sub it out to a watchmaker like me.! 🙂 You are suppose to tune up an automatic every 3-5 years…but then that just testament to Seiko’s reliability.

        • iksnilol

          That was the plan, I am just worried about the watch because it has great sentimental value to me. I would ruin their day if they ruined my watch.

          Yeah, Seikos are fantastic. After their victories in 1968 the Swiss cancelled their contests. Must have been a blow to their ego.

  • For a tritium watch with a sapphire face and stainless steel body it’s actually pretty competitively priced, especially when you consider its a limited run.

    $600 may seem like a lot vs a G shock, but there’s a pride in ownership and feeling of satisfaction when you’re wearing a nice watch. Hard to articulate until you’ve worn one, but it’s similar to bringing an unusually premium firearm to the range.

    This particular style isn’t my cup of tea (I like a very plaine face without a secondary bezel) but it’s definitely a cool project.

  • Rick5555

    I wouldn’t get this watch. BCM, probably had someone else design and create this watch. Or rebranded an existing watch. I’ll stick with my Rolex, IWC, Omega, Invicta, As well as, I prefer automatic aka perpetual watches. What next for BCM, make a Mercedes CLS model?. BCM should stick to what they know. Perhaps, the company is all tapped out in what to make for an AR. Hey BCM, how about designing and make different kinds of firearms…like a bolt action, a striker fire polymer pistol. etc. And leave the fine watch making to companies who’ve been doing it for hundreds of years.

  • USMC03Vet

    Watches are so 20th century.

  • RICH

    Not only a watch but an damned expensive watch ! I hope it’s as durable as the disinigrating links they have it sitting on. I wonder if BCM gives you a free T-shirt with it ?

  • Nashvone

    I thought they quit putting batteries in watches 15 years ago.

  • noob

    I wonder if an ar15 hammer is light enough to be an earring? You could also weld some full-auto sears to cuff-link backs to deactivate them (they can never be installed into a lower because cutting off the cufflink part would weaken them so they break in half). That way you can have a legal nickle plated “auto sear” on each wrist.

  • Lee Attiny

    Damn you people are negative. I wouldn’t pay $600 for it but at least give them credit for making a nice looking watch

  • Sam Green

    When I was in the Army I had a Marathon general purpose tritium watch w/date. I think the DOD gets them for $60ish, but they are turned in and I believe they destroy them.
    Post service I bought this same watch from Topspecus for around $120 on sale.(Right now its $180)
    The band sucked then and now, so a quick trip to Brunton leather got me enough materials to make a band that isn’t so bad. Used buffalo leather and removable soft deerskin.
    I looked at a lot of tritium watches and I love tritium, I have dozens of tritium tubes in all sorts of sizes and colors that I use here and there for projects. Most Tritium watched I looked at, had bezels the size of a pancake, or they were prohibitively expensive. Marathon watches are a very good bang for the buck. Certainly not as shiny as BCM’s new watch, but both have their place.
    Some stuff BCM makes is nice, I’m sure this watch will be nice, but for me, I just needed a tritium watch that is rugged, and won’t break my piggybank.

  • Jason Lewis

    G Shock works fine.

  • TomOakheart

    Do you OPERATE for a living? Then chances are you can’t afford this watch.