Hornady Says “We Change Everything – 10/27/15”

Hornady has been around since 1949, founded by a man whose “ten bullets through one hole” philosophy neatly summarized his beliefs in the value of both a shooter’s necessary skills and the required quality of ammunition. It was as World War II drew to a close and the commercial market became flooded with low-quality rounds that performed dismally that Joyce Hornady decided to enter the ammunition manufacturing business. Granted he could have loaded ammunition for himself and been done with it, but he wanted more than that: Joyce Hornady felt everyone should have access to high quality rounds.

Sadly, the company was touched by tragedy in 1981 when Joyce Hornady set off for that year’s SHOT Show in a company plane that crashed en route to the event. Also on the doomed flight were Hornady’s customer service manager, Jim Garber, and an engineer by the name of Edward Heers. The men were killed on impact, and the loss of Joyce was felt deeply throughout the industry.

As we edge closer to Hornady’s semisesquicentennial – which is, admittedly, still 9 years away – the company continues to come out with innovative products. They have a solid reputation in the industry, and it’s deserved. Hornady is known for producing quality, reliable ammunition, and after 66 years of production they don’t seem to be slowing down one bit. Actually, it looks as though they’re gaining momentum.

A short clip simply titled “We Change Everything – 10/27/15” hit the internet on October 20th. It opens with dramatic angles backed by a classical musical score that’s surprisingly fitting and proceeds with clips of various team members giving broad hints regarding the upcoming new product announcement. As one of them puts it, “The implications are going to be huge for the industry.”

What is it? You’ll have to wait until October 27th to find out.

What do you think is coming?

Watch the video below and visit the company’s website at www.hornady.com.

TFB Staffer

TFB Staff, bringing you the latest gun news from around the world for a decade.


  • hking

    Phased plasma rifle in the 40 watt range?

    • Alex D.

      Probably just a 9mm with laser.

  • iksnilol

    Affordable match ammo? Bullets that have a trajectory that is a linear function?

  • Marc

    It better be more than just a new product line of conventional ammo.

  • M.M.D.C.

    Polymer cased ammo that won’t turn your gat into a grenade.

  • Sean

    Im with the below….affordable match ammo? Thatd be great.

    Or, maybe they are going to take the opposite tack get into the precision rifle making Biz and produce some high end rifles that are matched to their match ammo line, guaranteeing mechanical accuracy and consistency?

  • A

    It can only be one thing: the industry-leading engineers at Hornady have come up with the ultimate, high performance long range cartridge: the 6.5 Hornady Magnum, being based on the .338 Lapua case, it will be the fastest 6.5 mm factory cartridge in production.

    I can’t wait!!!

    • Patrick

      We know that Hornady is working on factory brass for the 6.5 SAUM 4S wildcat popularized by GA Precision. This may be the official launch of not only the brass but loaded factory ammo. It’s a pretty amazing round that appears to balance high performance without being a barrel burner. Even better if they apply their superformance powder technology to this round to further boost it.

      • Blake

        I think that’s the most likely of all the suggestions here.

  • hikerguy

    Caseless that actually works?

    • Paul Epstein

      While I’d love for that to be correct, I just don’t see how. Not only would it have taken enormous amounts of R&D, they’d also almost certainly need to buy a patent or two related to caseless ammunition (which I believe are held by the US government, purchased from H&K), and they would have had to either develop their own guns or partner with someone else.

      That’s one hell of a conspiracy, I just can’t see how they would have gotten to that point without SOMEONE privy to it running their mouth. And, really, anything similar in scope suffers from the same problem, you can’t change the world without someone talking about it. Meaning that, unfortunately, Hornady is probably overstating this upcoming product.

      • hikerguy

        It would be really cool if they did, but the military would have gotten a hold of it first. I do wonder what the Germans did to make it work in the G11 without the cook-offs or being subject to environmental conditions. Telescoped rounds looks to be in our future as of now.

        • Paul Epstein

          The military still doesn’t have a standard issue polymer frame handgun. And the German armed forces ditched the G11 for the G36. Most of the time, the military is a long ways back from the state of the art of the small arms industry.

          As far as what they did to make it work, it appears that they made it to outrageously tight tolerances and then threw it into a polymer clamshell. And I still don’t know to what degree it actually worked, I haven’t seen a translated report on the testing they did.

          • wzrd1

            Well, for small arms for service members, it’s both a significant investment and what is needed to operate reliably in harsh environments.
            Hence, the spec books for military small arms, which are quite thick, showing which components are constructed of which metal or plastic, which environmental conditions are specified as being required, component tolerances, etc.

          • hikerguy

            I know it had some sort of polymer sealant on the ammo. It used a rotary chamber. That’s all I know but I am sure there’s some video on YouTube that could enlighten us.

    • TankGuy

      This issue is aggravating me to pieces! We use 120mm completely caseless ammo in the Abrams MBT, and it is freaking awesome! Residue is comparable to any smokeless powder, and the only thing left after combustion is the aft cap. The army has been using this technology for 30+ years.

      • wzrd1

        Correct me if I’m wrong, but doesn’t the main gun on the Abrams use ANFO as propellant?

        • TankGuy

          I’m not 100% sure anymore, as the propellant changed a couple times while I was still in. I’ve been retired five years now, so my info is a little dated. The biggest things to happen the last couple years I was in was the new canister round, and the MPAT (multi purpose anti tank) with a user set proximity fuse. It has air and ground settings- ground targets, the warhead detonates on impact. Air targets, it detonates 2-5 meters above the target, blowing straight down. The canister round is freaking sweet, 800 tungsten steel balls down range in a hurry! Loved it in Iraq.

          • wzrd1

            I retired in 2009, from a different theater.
            I’m still amazed at what was developed from 2005 – 2009 and what’s still coming out!

            Still, the smell of ammonia should be a telling sign. Not all of the charge gets converted.
            At least, that’s what a few tread head buddies told me.
            Personally, I tried my best to stay away from targets, erm, armored vehicles. 😉
            Loved the fire support though!

      • Magical Trevor

        The reason that works is the low rate of fire. Metallic cases were not developed and widely adopted until the mid-19th century and all of the firearms made before that time had the be reloaded after either every shot or every few shots if it employed multiple chambers. The weapons typically didn’t get hot enough for the propellant to cook off prematurely. Your tank gun also has a low rate of fire and can skirt the overheating problem for the same reason.

  • Zingbex

    American Rifleman says they know what it is, it’s a “ballistic development,” and “yeah, we think it’s big”, and it “turns out Doppler Radar can do more than tell you when to carry an umbrella”. So…breakthrough in ballistic coefficient?? maybe

    • Annika R

      Not sure why, my mind went straight to the possibility of some sort of texturing to be applied to a bullet surface (possibly combined with a novel shape) that would cut wind resistance. I don’t see how Doppler would play into this though so I guess it’s unlikely. Having just skimmed through some reading on the uses of Doppler radar (generally determining the speed of something at distance) I’m having a hard time guessing what novel, practical benefit could be gotten from using it in a shooting situation.

      • iksnilol

        Maybe it is a wind reader that can read the wind at distance?

        • Annika R

          That would be funny within the context of what was said in the video, basically how they had been trying to develop one thing and then stumbled upon something else more exciting. “We had been trying to develop a wind speed reader that read the wind immediately in front of the firearm, but unexpectedly we found that we could actually read the speed of the wind – at distance!”

      • TankGuy

        Doppler is used extensively when developing long range rounds with a high ballistic coefficient. Cheytac used it a great deal when developing the .416 Cheytac

  • Guest

    At least we only have to wait five days…it still is going to feel like forever…

  • Doug Worley

    They’ve made a laser. Remember, you heard it here first.

  • RickH

    10x24mm caseless ammunition.

    • Joshua

      M41A here we come!!!

  • MadMonkey

    I’m guessing it’ll be a huge announcement, like “We have this new bullet that might perform slightly better than this old one”.

  • Agitator


    At least the talentless hack knows big words!

    • Matt L.

      That’s uncalled-for.

    • RocketScientist

      I’m not at all a fan of 90% of Katie’s articles too, commented to that effect in here many times. I feel your pain. But no need to be mean about it. Plus criticizing like this makes it easy to dismiss. Put some actual legit criticism in a professional tone, and I’m guessing the site will pay attention eventually. This? Gets us nowhere.

      • Tassiebush

        It’s worth mentioning that a lot of us are perfectly happy with Katie’s articles

        • Julio

          “As we edge closer to Hornady’s semisesquicentennial – which is, admittedly, still 9 years away”

          Don’t be mean to Katie A, it can be tough making a living when you’re being paid by the word. (An evidence-based assumption) ; )

          • Nope not by the word—– She writes in depth because she wants to not because she has to.
            That assumption would be wrong and uncalled for. Got a problem then state what your problem is with her writing. We do listen to meaningful suggestions. This kind of thing is ignored.

      • All he’s doing is making pointless personal comments. Those I’ll delete every time.

  • Edeco

    New run of 7.65×21 Lounge-Pistol ammo.

  • Porty1119

    Workable polymer-cased rounds? I’m not holding out hope for caseless.

  • TheNotoriousIUD

    They’re going to start making batteries.

    • Tassiebush

      Batteries which make good projectiles when they go flat

  • PappaBear

    I believe it has something to do with their InterBond line of ammo. They may have stumbled upon something in the development process.
    Hornady has been re-engineering it for some time now and told me it is due out before this upcoming rifle season…..which would be now.

    • PappaBear

      Nope. They just told me they delayed the new , improved InterBond’s release until spring time…ish. They didn’t want to release something half-baked in comparison to the original design. Kudos Hornady.

  • PghShyster

    At 0:46 in the video, there’s a drawing that looks like a cartridge cross-section where the bullet has a pointed, conical base. Maybe that’s the “ballistic development” mentioned by Zingbex?

    • Schoettlin Glenn

      Rear drag problem has been solved with a boat tail bullet that’s pointed like the tail end of a modern jet fighter. An idea that I’ve been thinking about for putting on the end of a semi truck trailer for years now. A clam shell type device that’s light weight and that can streamline the back end of those boxy shaped semi trailers. Think how much gas they could save it that type of clamshell pointed shaped device should be thrown onto the back end of a semi trailer. They put things on the cab to deflect the wind but they never talk about the back end of the trailer where the drag from the wind is SIGNIFICANT. Boat tail bullets are already used in the Hornady Superformance Match Ammunition right now. I’m sitting here with two empty boxes of the 75 gr. 223 caliber Boat Tail Hollow Points featuring the AMP Jackets. The Ballistics Coefficent will increase significantly with a more stream line end of the bullet.

      • Micki

        They tried putting pointy tails on British Zeppelins in the 1920s for the same reason. (They actually took aerodynamic clues from the German S-patrone spitzer bullets, I believe.) Unfortunately, the low pressure generated behind these more aerodynamic airships caused so much drag at higher speeds that the tail-cone tended to be ripped off! Presumably those jet aircraft that do have pointy tails get around this due to their thrust being directed into that low-pressure area.

        • Schoettlin Glenn

          But the Indy Style Race Cars are also pointed on the tail and they have no jet thrust pushing them from the rear and filling in the low pressure. You won’t see a Indy Race Car rear end shaped like the back in of the 1960’s Family Station Wagon. Same with nuclear Submarines…. look at the tail end of most submarines these days. They are streamlined at the rear. This stream lining eliminates drag . The box shaped rear end is where the Drag occurs. This drag is caused by the turbulence created by the flat shaped end of the item moving though the air or water. Check out the tail of fish like the Tuna or the Sword Fish. They are designed to give max thrust while also reducing the drag behind the fish. Compare this tail shape to that of a pan fish that lives among the brush and can turn on a dime but can’t go straight very fast for very long as compared to say a Muskie or Northern Pike. The long streamlined shape of Northerns and Muskies is designed for straight forward speed not for turning on a dime.

          • Micki

            I’m not arguing that streamlining the rear doesn’t decrease resistance, rather that there’s more factors to consider than just a sharp point. Check out the Mythbusters episodes they did on truck tailgate fuel efficiency, for example. And looking at a bunch of pictures of Indy cars online, none of them have pointed tails like they did in the ’60s — they’re all struts and spoilers nowadays. The question is, why did they abandon a supposedly more efficient tail-end shape?

  • ostiariusalpha

    I want it to be those self-guided bullets from Runaway, a 1984 film with Tom Selleck, Thin Kirstie Alley, and Gene Simmons.

    • TheNotoriousIUD

      I want one of those robot spiders.

  • Joe

    The affordable Centerfire . 22 LR replacement, they have made enough for ever Man, Woman, and Child to buy 10,000 rounds of it and still have Triple the supply, oh and it will only cost $0.01/round.

    • Too late. Some guy who showed up to Wal-Mart at 5am already bought them all.

      • Core


  • Brocus

    explosive ebola bullets in .50 GI

  • Will P.

    The ultimate performance cartridge or the most consistent powder ever designed? Maybe they’re going into the firearms manufacturing field? I want to know now! I’ve always liked Hornady products!

  • thedude

    new 6.5 hunting bullet super high bc?

  • Grindstone50k

    A new form of clean, renewable, cheap energy?

    Ooh, I know, the Higgs-Boson particle!

    What Lost was really all about?

    Who dies in the new Star Wars movie?

  • michael escamilla

    Probably a 6.5 something based on the rifle that they shot in the promo and the company’s past products

  • Darrell

    Golf ball dimples was the first thing I thought of.

    • GaryOlson

      Still won’t help me with my follow through. Maybe a semi-liquid core would stabilize the long shot.

    • Goody

      Golf ball dimples mitigate turbulent drag. Turbulent drag on bullets is negligible as they are too slippery to induce much turbulence.

  • blehtastic

    Reliably expanding, sub-sonic, round nose soft points

    • The Brigadier

      You mean like a copper hollow point for the .45ACP? Been done already.

  • Free 22 LR for everyone. For life.

  • Andrew Dubya

    Reliable caseless ammunition when?

  • Tassiebush

    The reintroduction of pleasant mild rook cartridges

  • Pastor Dan

    Half-price Wednesdays? Maybe a new bullet with some weird aerodynamic trickery? If it were up to me, I’d propose that I could find .35 Remington for a buck a round. I guess I’ll just have to wait out the next five days. Hope you get enough sleep, meanwhile.

  • Nunya Bidniz

    Nice that you timed the release for Teddy Roosevelt’s birthday! How is it that Oct. 27th isn’t a national holiday yet? 🙂

    • wzrd1

      It’ll never happen, after all, Teddy did all of that anti-trust actions.

  • Jonathan Woods

    Maybe they will fix the B-Mag

  • M T

    Radar-based mapping of bullet velocity and trajectory?

  • SirOliverHumperdink

    God I hope it wont be another goofy Segway.

  • Wolfgar

    You sparked my interest, I guess it’s wait and see again.
    On a side note , some people need a course in civility and manners, keep the articles coming Katie, not all of us in the firearm world are obnoxious buffoons.

  • Arashi

    Ultra long, severely rebated bullet base, monolithic copper bullet for
    best ballistic coefficient without making it overly heavy or using up
    too much case volume.

    Lack of a jacket and smaller than caliber average diameter gives better accuracy due to lower overall inconsistencies near the outer bearing surface. The much lower bearing surface lowers the fouling and pressure spikes normally associated with solid copper

    The long tail also moderates the release of pressure as the bullet exits the muzzle, lessening yaw induced by inconsistencies in the squareness of the crown to the bore.

  • Goody

    My official guess: Polymer tail bullets. With all the weight up front they’d be drag stabilised, so you can load looong 200gr bullets in a 1:12 308. Remember, faster twist = more friction and reduced velocity. It’s negligible, but LR shooters notice.

    • FightFireJay

      More importantly, it would mean you wouldn’t have to rebarrel a rifle just to shoot a heavier projectile.

  • striker-fired single-stack folding-stock ultraviolet tracer bullets with gen 4 hogue G10 grips, tritium BDC red dot lasers and picatinny rails.

    That aren’t “too snappy”.

  • Vitor Roma

    Either a bullet that creates plenty of damage in Lehigh fashion or some crazy BC.

  • Stu Gotz

    “New and improved” with a fancy new name for the same old stuff. Hornady is weak in rimfire, which is perplexing given the huge demand. A smart ammo maker would be making .22 LR and maggie and reaping big bucks if priced right and marketed well.

  • The Brigadier

    Finally, a reliable primer feeder for the Lock-N-Load progressive loader! 1000 rounds an hour is finally here! Hallelujah!

  • Jeremy Hudson

    With all the current Star Wars hype going right now let’s hope they’ve stumbled upon how to make an E11 blaster rifle a’la the storm troopers!

    • wzrd1

      Blasters are so inelegant, I’ll stick with a light saber, an elegant weapon for an inelegant age.

  • MJ McHallnell

    Everlasting gob-bullet, nailed it.