Ruger Announces LC9 Trade-in Program

LC9s-R

Have a Ruger LC9 with a hammer but wish you had the striker fired new model? Well you can because Ruger has made it happen and at no cost to the owner.”The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol,” said Chris Killoy, Ruger President and COO. “We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that.”

In order to receive the $100 ShopRuger.com gift certificate code, customers must generate an online redemption at Ruger.com/MyNewLC9s. The redemption form requires customers’ contact information, the traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information and an uploaded image of a legible copy of proof of sale and proof of trade-in.

ShopRuger.com gift certificate codes will be sent to customers via email once their redemptions are completed and approved.
For more information on this promotion or to check the status of a redemption, visit Ruger.com/MyNewLC9s.

Sturm, Ruger & Company, Inc. (NYSE: RGR), announces the launch of the LC9® Trade-In Promotion. Between October 1, 2015 and December 31, 2015, customers can trade in their used, hammer-fired LC9 at their local firearms retailer toward the purchase of a new LC9s® striker-fired pistol and receive a $100 gift certificate code for ShopRuger.com, Ruger’s online sportswear and accessories store.
“The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol,” said Chris Killoy, Ruger President and COO. “We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that.”
In order to receive the $100 ShopRuger.com gift certificate code, customers must generate an online redemption at Ruger.com/MyNewLC9s. The redemption form requires customers’ contact information, the traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information and an uploaded image of a legible copy of proof of sale and proof of trade-in.
ShopRuger.com gift certificate codes will be sent to customers via email once their redemptions are completed and approved.
For more information on this promotion or to check the status of a redemption, visit Ruger.com/MyNewLC9s.



Phil White

Retired police officer with 30 years of service. Firearms instructor and SRU team member. I still instruct with local agencies. My daily carry pistol is the tried and true 1911. I’m the Associate Editor and moderator at TFB. I really enjoy answering readers questions and comments. We can all learn from each other about our favorite hobby!


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  • Vitsaus

    Might just be my tin foil hat talking but sounds like Ruger is trying to head off another recall.

    • Nicks87

      How so?

    • NDS

      Nah Ruger is trying to sell new guns. Not a bad deal considering the trade-in cost will come out of the gun store’s pocket, and the $100 gift certificate will be spent on Ruger gear. LC9 had that drop safe (or lack thereof) recall back at launch but I don’t really remember any other major ones with that pistol.

      • Phillip Cooper

        So the gun shop has to pay for the tradein? How is this their fault?

        • ostiariusalpha

          The LGS makes up the difference by selling you the new LC9. They’re not losing any money.

          • NDS

            Exactly, and then they will sell the old LC9 (eventually) for more than they paid you for it.

        • NDS

          How is what their fault? There is nothing “wrong” with the LC9. Who else pays for a trade in on a new gun? Ruger is just giving $100 gift cards after the transaction – the sale of the old LC9 and the purchase of the new LC9s is between the gun owner and the gun store.

    • floppyscience

      What?

    • Hal P.

      Exactly

  • Nicks87

    Damn Ruger, you are quickly becoming the best customer friendly company in the firearms world.

    • floppyscience

      For me they reached that level a few years ago when they started sending out “voice of the customer” surveys and then actually making the guns directly requested by the consumers.

      That’s certainly more customer-friendly than, say, using the endless customer demand and desperation for a small 9mm to sell a boatload of oversized .380s nobody asked for, all the while keeping your intention to actually release a 9mm shortly after a secret.

      • Nicks87

        I wonder, if Glock made a revolver, would it be as good as the LCR?

        • floppyscience

          It would be Perfection®.

      • javierjuanmanuel

        circa 2007 people were loving 380s, it was not something no one was asking for.

        • Cymond

          He was referencing the Glock 42, which was released long after the 380 craze, and well into the 9mm subcompact craze. Then, a year later, they released the Glock 43, which is what people wanted in the first place.

          • MR

            Unfortunately, America isn’t the only game in town anymore, and .380 is quite popular in several other countries. Gotta play to the world market these days.

          • TSA_TheSexualAssault

            G42 is soooooo cute! I fired one and it’s “just right” as a carry-all-the-time weapon. The G43 is a little harsh, and not better than my G26 except for slightly thinner. I’s say handling is worse on the G43 than a G26 and you can’t use the super-fun 33-round magazines in the G43.

        • floppyscience

          Sure, 2007. Not 2014, which is when Glock released the G42. By 2014 the .380 craze had been long dead and the 9mm demand was in full-swing.

          • MR

            You’re saying that 380 ACP was more popular than 9mm in 2007? Fanbois; another dubiously accurate Ruger exclusive.

          • MR

            Oh! I just realized why you use “floppy science” as a handle! 😀
            Your “facts” are far from solid.

          • floppyscience

            That’s not what I said at all. Try re-reading.

            There was a large craze following the release of the LCP circa 2007. A lot of other companies released new pocket .380s and all of them were flying off the shelf. Before that, .380 Auto was seen my many as a dying cartridge. There simply weren’t a lot of new guns chambered for it. During the “renaissance” we got the LCP and a half dozen other P3AT clones, indluding the S&W Bodyguard and Taurus TCP, also the SIG P238, the re-release of the Colt Mustang, Diamondback DB380, etc.

            A few years later, sales kind of tapered off and everyone started releasing more pocket 9mms. There was the LC9, Shield, Kimber Solo, Diamondback DB9, Kahr’s C series, etc. That’s when Glock decided to finally release a .380; when the market trend had already moved on.

      • MR

        That’s a funny comment, considering the LCP in.380 came out long before the LC9.

        • floppyscience

          Yes, it started a .380 craze and sold like hotcakes, spawning a slew of clones of its own. Then when demand shifted to 9mm they quickly released a 9mm.

          Ruger released their pistols according to demand, not 7 years behind demand like Glock.

  • Phillip Cooper

    So they’re letting folks trade the old in for the new, at no cost?

    What’s wrong with the old one? There MUST be something.

    • Not_a_Federal_Agent

      Yeah the trigger sucks

      • Laserbait

        The trigger on the LC9s is pretty darn good, for a pocket pistol.

        • Not_a_Federal_Agent

          I was talking about the original LC9. I assumed the person I responded to’s comment about “there must be something wrong with it” was about the original LC9 hence the reason Ruger was paying to get them back.

    • PeterK

      No. You buy a new gun. The gun store buys the old one. Ruger sends you a gift card.

      • Phillip Cooper

        So how is this trade-in “at no cost to the owner”?

        • J.T.

          It isn’t. That was just PR spin from Ruger.

          • Phillip Cooper

            Exactly my point.

    • 5ini5ter

      Worst gun ever made.

  • Wonder if there’s any such program for the LC380?

    • floppyscience

      I’m sure there would be if they had a LC380S, but to my knowledge they haven’t sold enough of the LC380 to warrant it.

      • Since they are mechanical twins with the exception of springs and mags (from what I’ve read: I’ve never looked inside an LC9), it would seem to be a simple thing to accomplish. But again, I’m not claiming to be an expert.

        • floppyscience

          No you’re right, I just meant it takes up factory space and production time that could be better dedicated to making a product with more demand.

  • Darryl

    I called Ruger and the way it works is that a participating dealer makes you an offer on your old gun and you pay the difference for the new. Ruger is just trying to ease the pain by giving you the $100 credit for their store.

    • MR

      I guess that’d be a good deal if you want $100 worth of stuff from that website. Doesn’t really have anything to do with allowing you to make the trade for no cost, though. I’m going to end my comment there, I’ve already got the fanbois riled up enough over on the Ruger ammo article.

  • 5ini5ter

    I owned a LCP and was super excited to buy the LC9. I paid more than retail because they weren’t available in my area and couldn’t wait to get it to the range. After my first shot my love for Ruger turned into a white hot hate. The original LC9 is such an awful gun with such an awful trigger that Karma needs to visit those involved at Ruger who foisted it on an unsuspecting audience. I wouldn’t touch another Ruger firearm if you gave it to me but hey they say they are going to give it to me:

    “Ruger has made it happen and at no cost to the owner.”

    No cost except the full price minus $100. Why on earth would Ruger claim that’s no cost to the owner? I don’t know if I could be any less interested in having to buy another LC9, but thanks Ruger for the insulting $100 coupon. Ruger is dead to me.

    • floppyscience

      I think they’re assuming someone can trade in an old LC9 for a new LC9S and only pay a $100 difference, which is then negated by the coupon. Of course that’s ridiculous and a dealer (who is a reseller) is not going to pay $100 less than a new model for the old, discontinued model nobody wants, knowing full well he now has a very small margin to mark up the pistol he just bought to make a profit.

      • Michigunner

        I did exactly this. Traded in the old LC9 model for a brand new LC9S back in May at my LGS. I paid $100 + applicable Michigan sales tax for the deal.

        • floppyscience

          That was a pretty good deal then. I wish the dealer luck in selling a used LC9 when the brand new in-demand LC9S is only $75 more, assuming he put a modest $25 markup on your old LC9.

        • Car54

          I’d do that now. Where in Mich did you do that?

  • I really like Ruger.

  • Rufus

    So what about those of us in California? Our old school LC9 is approved by the state, the new LC9s is not. Are we SOL?

    • gunsandrockets

      By definition, those of us in California are SOL.

    • floppyscience

      Last I checked, your silly microstamping mandate means no new pistols can be added to the roster.

  • Will

    No thanks. I’ll keep my LC9, hammer and all.
    Trigger pull may be a bit long but that’s fine. I won’t be shooting anyone by mistake with it.

  • Joe

    “Well you can because Ruger has made it happen and at no cost to the owner”.
    How is this at no cost to the owner. No gun shop will trade a new for used and $100 in the first place and the $100 from Ruger is in accessories, not a rebate. How is this “no cost to the owner”?
    Gun Feed get your facts straight before you print it.

  • JRLee

    Personally Ruger should take the LC9’s, strip the barrels, and drop the rest in the ocean as an artificial reef!! Mine has been repaired, by Ruger, twice for the same problem. Trigger reset spring is crap. Was told that they fired 50 or so rounds through it following a repair and, low & behold, we managed to get off 16 rounds before it locked yet again. They want to have a happier customer with me, replace the hammer-fired with the new striker-fired FOR FREE.

  • Captain Obvious

    Kind of gimmicky offer. How many gun stores are going to give you anything for a used LC9 toward the purchase of a new one? Probably better off selling the old (for more than what you can get for trade in value) and using the money to buy a new version. Might be worth while for a straight $100 factory rebate but not a gift certificate. Heck, I’d rather just pay Ruger $100 to upgrade my old LC9 to an S model.

  • Tom Clarence

    Shamefully misleading headline that makes it sound like you just send your LC9 to Ruger and they upgrade it for you for free. Now, THAT would be great! Unfortunately, this is just a promotion for trading in your LC9 for a 9s at a dealer (and of course the dealer, if he takes the trade at all, will charge you full retail for the 9s and give you lowball sub-wholesale on the 9) and then getting a gift card (for gear, not guns) for doing it. Far from “at no cost to the owner” as claimed in the opening paragraph.

  • Ronald Hollowell

    So what happens to all the Ruger LC9’s that get traded in? Could this precede a recall? The gun dealer I bought it from a few months ago only offered me $128.00 for mine even though I had only 50 rounds through it and all paper work, box and carry case.