This is an interesting holster design. At first i was a little concerned about drawing the gun from deep concealment, but the design seems rather quick and intuitive.
One aspect that I like is that by using your support hand to draw the holster out of deep concealment, it places the hand in a safe position near the sternum. Of course the same hand position can be done by grabbing your shirt to reveal a typical IWB or OWB holster. However, look at the end of the video the model has his shirt tucked in and can still draw the pistol out of deep concealment without having to untuck his shirt.
The Urban Carry holster costs $65 on their website can comes in brown or black. Go to their website to check them out.