Browning Introduces Full Line of Ammunition

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Browning partnered with Winchester to develop a complete line of ammunition. No word yet on the calibers and bullet designs.

This represents a large shift for Browning, and their owners FNH USA, into the profitable ammunition sector. Why make money only when you sell a gun when you can instead make money every time the trigger is pulled? Their largest competitor Remington has long been in the ammunition market.

It should be noted that the modern Winchester Repeating Arms Company, another FNH owned company, does not manufacture ammunition. Winchester Ammunition is a Olin Corporation brand and has no affiliation with FNH of its subsidiaries.

From Browning:
A global leader in offering quality and innovative firearms, Browning now introduces a new, full-line of superior performance ammunition for hunting, personal defense and target shooting. The development of Browning Ammunition will provide millions of men and women, including new shooters and hunters across the world, with “The Best There Is.™”

“Browning Ammunition builds upon the legacy and heritage of our brand while introducing innovative products that will carry the iconic Buckmark™ symbol,” said Travis Hall, Browning president and CEO.

Browning and Winchester developed this full line of ammunition products under the Browning brand, which will debut in January, 2016.

The Browning Ammunition portfolio includes popular ammunition offerings in rifle, shotgun, handgun and rimfire, featuring advanced technologies for hunters and shooters.

“It is a tremendous opportunity to partner with Winchester, the world’s leading manufacturer of ammunition for shooters and hunters,” said Hall.

Winchester is responsible for product development, manufacturing, marketing and sales. The alliance connects world leaders in firearms and ammunition manufacturing, as well as legendary brands.

“An alliance with Browning allows us to drive strategic ammunition products deep into the hunting and shooting sports categories,” said Brett Flaugher, vice president of sales, marketing and strategy for Winchester. “This is a significant milestone in the history books of both companies.”



Phil White

Retired police officer with 30 years of service. Firearms instructor and SRU team member. I still instruct with local agencies. My daily carry pistol is the tried and true 1911. I’m the Associate Editor and moderator at TFB. I really enjoy answering readers questions and comments. We can all learn from each other about our favorite hobby!


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  • Jared A. Faber

    Here’s what their tagline should be: “From the people who brought you the $1100 Hi-Power, comes Browning ammunition! Experience buyers remorse like never before, when you overpay for some basic JHP with the name of the most influential gunmaker of the 20th century tagged on! Wonder, why you don’t just buy Winchester ammo if they are the people manufacturing, designing, and marketing the ammo to begin with!”

    • TheNotoriousIUD

      ok

  • derpmaster

    I like Browning guns. They are solid sporting arms with some unique features that mostly get overlooked versus the more mass market Remingtons/Mossbergs/etc that everyone is always going on about, and I think that fact is mostly due to the premium price tag. I just hope that they don’t jump the shark on this move. If it’s just Winchester ammo in a different box that costs more, it’s not going to do well.

  • Major Tom

    Will they be packing Russian ammo like 7.62x54R or 7.62×39?

    • Bryce

      Literally the second sentence in the article is “No word yet on the calibers and bullet designs.”

      • Dan

        Dude he’s been floating around in space give him a break.

    • PK

      Extremely unlikely. I would guess that it’s a safe bet they will produce, market, and sell ammunition usable in Browning firearms, and I don’t recall those calibers being available at any point in time.

    • Anonymoose

      Winchester already does, but with prices for American 7.62 Russian/Soviet, you’re better off sticking with

      From the ads they’ve made, it looks like this is all going to be hunting ammo in AMERICAN calibers (.308, .30-06, .270, maybe some common Winchester Magnums and .308/.30-06-based cartridges, and 12, 20, and maybe 10 and 28 gauge), except for the 3 primary pistol calibers (9, .40, .45) and maybe .380 for Browning’s .380 1911. I really wish I could find one of those .30-06 Veprs, but according to Molot, the Russian government has not “certified them for export” or something.

  • Bear The Grizzly

    Hey guys, what’s that funny little one off to the right? Never seen a round like that before.

    • Southpaw89

      Took me a minute.

    • iksnilol

      According to my handbook it’s a so called, “twenty-two-/ˈɛl/-/ˈɑr/”. The species was common in the United States but is now believed to extinct there. It is still common across the rest of the world.

      • Dan

        Yep more sighting of big foots and reports of Alien abductions than there are reports of in stock .22lr

        • iksnilol

          Maybe they are related? Maybe the aliens want the .22 LR for themselves?

          • Dan

            Oh. MY GOD!! You’re right!!! They’ve come for our ammo!!!! Hoard. HOARD IT ALL NOW!!!!

          • iksnilol

            But won’t the bigfoots win then?

          • Anonymoose

            The bigfoots are in it with the aliens!

          • TJbrena

            Aliens are tricky to bag, but nothing compares to mounting a Roswell Gray’s head on your wall.

      • TheNotoriousIUD

        Am I an as-hole for having 5500 rds locked up?

        • ostiariusalpha

          Well… not for your .22 LR stockpile, anyway.

        • iksnilol

          Nah… Maybe a bigfoot, but not an a$$hole.

        • Blastattack

          5500? I just bought 32500 so…

  • wetcorps

    So shiny.
    So chrome.

    • TJbrena

      Witnessed.

  • Southpaw89

    But will it have the browning price tag?

  • Many years ago, Browning used to offer a rather large line of ammunition loaded for them by Amron and Winchester. In Europe, FN also sold Browning-brand ammunition loaded from them by Hirtenberger and Norma.

    • iksnilol

      Why would they brand Norma ammo as Browning? The Norma name is way stronger than the Browning name in regards to ammo.

      • Dan

        It would have made more sense to brand Norma ammo as browning in Certain Parts of the U.S. that never had any experience with Norma anything.

        • iksnilol

          O_o

          It’s friggin Norma, there’s people that haven’t heard of it?

          • Dan

            Yep there’s rural parts that may have heard the name but winchster and remington are about all you can get in terms of ammo.

          • iksnilol

            That sounds depressing. Like, what do those people have in regards to match ammo except for handloads?

          • Bear The Grizzly

            Generally speaking, those areas that Dan mentions, as i am from the motherland of those places, Minute of deer is all anyone cares about. I was a man grown before I seen folks sitting at a bench trying to get cute little groups on paper.

          • iksnilol

            For your information, good sir, we don’t really use paper any more.

          • Bear The Grizzly

            I am so behind the curve anymore.

          • iksnilol

            Well, it is fancy tech. And we occasionally do use paper. It’s really cool though. You got this target, and a monitor, and when you shoot it marks on the monitor exactly where you hit. It also gives you an average that allows you to zero easily.

          • Anonymoose

            I’ve HEARD of Norma, but never SEEN any in these here parts.

          • Dan

            They didn’t they only cared if their rifle shot minute of deer.

          • iksnilol

            O_o

      • FN and Browning have a long brand relationship. Why wouldn’t FN want to honor that relationship?

        Of course, it wouldn’t be the only time that FN rebranded another manufacturer’s product. The FN 140DA was a Beretta, and the FN Barracuda was an Astra.

  • Anonymoose

    Not really impressed by the wubstep video on their site.

  • DIR911911 .

    “partnering” . . . i.e. we ad a known brand name and jack the price

  • Geoff a well known Skeptic

    Useless. It doesn’t increase production capability, just raises the price of ammo. Geoff Who doesn’t need higher prices for a name.

  • Rick5555

    FHN, USA…changed it’s name a little over a year ago. FN Manufacturing in SC. And FNH, USA in VA. Were separate companies in America, though subsidiaries of FNH in Europe. A while back both American companies, combined into one and is now called, FNH, America LLC. I know it’s nit picking per se. Just wanted to see this blog be as accurate as it can. Ok, I’m done….as always nice job, Phil. love the blog.