Thanks to TFB, I had the distinct pleasure of being invited back to Oakley HQ in Southern California to get a better understanding of how Oakley utilizes technology to develop their products.

You hear marketers say things like “we use cutting edge technology to develop our breakthrough products” and other lofty, hyperbolic statements. I wanted to get the skinny on what that marketing-speak means.

Back in November, the Oakley R&D team collected my eye tracker data for their new “Tombstone” eyewear. This video shows my meeting with the Oakley R&D folks where they give us more insight into how the data was utilized.

“Tombstone” eyewear. By Oakley Standard Issue.

Oakley also just announced that Tombstone is available for sale, you can learn more at http://www.OakleySI.com/Tombstone.

Really cool stuff, I hope you enjoy the video!

Phil Note: In fact Oakley started sales of the Tombstone shooting glasses on July 7th. They are available from many online retailers.