Muddy Girl Reaches Another Platform… This Time UTAS Shotgun

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The inexorable march of pink camouflage marches on. Its latest victim (er… “partner”) is UTAS who has implemented it on its UTAS bullpup shotgun. Its announcement includes the usual drivel of how “aggressive” the Muddy Girl Camo is on the UTAS “attitude” driven design. Ay carumba, can someone spare me the marketing-speak?

I, for one, would like to see these press releases done in straight-talk. Is it too much to ask for a company to say, “we have implemented a pink camo to appeal to women. It will help us move volume and bring more women shooters into the industry.” Is that so hard?
Oh, and no word on pricing for this version. No doubt the price will increase for the license on the camo.

Oi.

Full Press Release Below:

Moon Shine Camo® Partners with UTAS®

Moon Shine Camo® Partners with UTAS® Muddy Girl® Camouflage Featured

MT. PLEASANT MILLS, PA – Moon Shine, LP, designer of Moon Shine Camo, announces their partnership with UTAS. UTAS offers their UTS-15 (Ultimate Tactical Shotgun) in Muddy Girl Camouflage.

“The UTS-15 is unlike any other shotgun on the market. The aggressive look of our Muddy Girl Camo is a complimenting finish to UTAS’ attitude-driven design”, stated Moon Shine Camo Licensing Manager, Brett Erb.

The UTS-15 is a bullpup 12 gauge pump-action shotgun with two 7-round magazine tubes that can feed in an alternating or selecting pattern. It has a 28.3″ overall length with an 18.5″ barrel, chambered for 2½”, 2¾”, and 3″ magnum ammunition. Constructed primarily of fiber reinforced injection molded polymer, the UTS-15 weighs only 6.9 lbs for quick pointing and easy handling. The top mounted picatinny rail allows for the mounting of a wide variety of both iron and optical sights, which coupled with Beretta style barrel threading for choke tubes allows the UTS-15 to adapt to any situation.

Kyle Barton, VP of Sales & Marketing commented, “The UTAS family is now thrilled to have the opportunity to partner with Moon Shine Camo and their exceptional Muddy Girl design. Incorporating the Muddy Girl pattern into our lineup has helped us tap into the swiftly rising female shooting market, as well as, the all-important collector and enthusiasts circles, which are constantly looking for the most unique and revolutionary products available in the firearm industry. Our partnership has thus far blown away all expectations and has been met with vats success from day one!”

About Moon Shine, LP:
Moon Shine, LP is a cutting edge designer of quality brand name apparel and camo that conveys the attitude and traditional values of every generation. From the hunters and farmers who live off our lands to the soldiers and patriots who protect it, join them in honoring the essence of the American Legacy. For more information, visit www.moonshinecamo.com or call 1.800.4.MOON.SHINE (800-466-6674).

About UTAS-USA:
UTAS specializes in firearms design, engineering and OEM manufacturing. They are one of the top sporting firearms design companies with their designs being voted “Gun of the Year” by the NRA’s American Rifleman Magazine in 2006 and again in 2007. Although UTAS continues to win awards for beautiful designs, the heart of the company is innovation. For more information, visit www.utas-usa.com or call 1.847.768.1011.

– See more at: http://www.shootingwire.com/story/349450#sthash.AjblmVhK.dpuf



Nathan S.

One of TFB’s resident Jarheads, Nathan now works within the firearms industry. A consecutive Marine rifle and pistol expert, he enjoys local 3-gun, NFA, gunsmithing, MSR’s, & high-speed gear. Nathan has traveled to over 30 countries working with US DoD & foreign MoDs.

Nathan can be reached at Nathan.S@TheFirearmBlog.com

The above post is my opinion and does not reflect the views of any company or organization.


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  • Budogunner

    The female shooters I know HATE the industry presumption that they want pink. I guess there is a market for it or this trend would have died, though.

    As for this monstrosity, I’ll give you $50 for it.

    • Kelly Jackson

      $50? You have to make 50 headshots without using any perks to get this.

    • Grindstone50k

      Making things pink is ok. Making things pink then labeling it “for women” is NOT ok.

      My wife is the same. Shiny metal gets her over crappy pink.

    • You are 100% right and Katie gets very mad about those stereotypes. Can’t say I blame her!

  • MAUSERMAN

    Tacky junk. Just like the UTAS.

  • Cal S.

    Don’t they usually save this type of thing for plinking guns? For real, does anyone think that this is anywhere close to hunting legal for anything? Except for hogs? Why not just sell the shrink-wrap skins for the existing models?…

    Bet you these show up on ClassicFirearms for $300 in a couple months.

  • Max

    *Complementing. Nothing can compliment that gun.

  • David Sharpe

    Too bad it’s on a POS like the UTAS.

    • David

      Gen 3’s run well.

      • David Sharpe

        I don’t have much experience with them, my range had a rental UTAS that broke every few weeks.

        My dad also won one at a gun show and sold it since there was such terrible reviews online.

        • David

          All of the bad reviews were of the gen 1 and 2 guns. I imagine your range had one of those. I recently bought a gen 3 and it has been flawless. It’s unfortunate they got such a bad reputation.

          • Dave

            Any gun company that releases such an awful gun to the market with such glaring problems is not one that I’d trust my life to, especially at the cost of the weapon. You put your reputation on the line when you say it’s ready and then it takes two generations to get it right?
            I don’t care if it runs like a swiss sewing machine now, if they’re gonna release a bad product twice this is clearly not a gun company you can trust.

          • David

            Not everything is perfect out of the gate. Shoot, the new Sig MPX gouges chunks out of its own reciever. Anyone with a gen 1 or 2 gun that sends it into UTAS will be upgraded to the gen 3, they stand behind their stuff. Most of the bashing is just keyboard commandos who know the UTAS sucks because they read somewhere the UTAS sucks.

  • Haunted Puppeteer

    This is pretty obviously the result of some high-quality market research.

    Everybody and their grandmother is gonna want one of these.

  • C.

    Did they fix the UTS-15 or does it still choke every other shot?

    • Sianmink

      That guy in Jurassic World got at least 4 shots in a row before he got his face eaten off.

  • wetcorps

    Somehow the camo fits the gun, for once. Both are snazzy and awkward, so the combination of the two is… interesting.

  • nadnerbus

    Maybe it’s a marketing tie in to the next Call of Duty. The camo the kids put on their guns in that game is a little ridiculous.

  • J-

    Is there a competition that I am unaware of, to make the ugliest possible gun?

  • Fruitbat44

    I kinda like Muddy Girl -ducks- it’s a cool kinda name, suggesting girls who aren’t afraid to get muddy during their adventures.
    Whether it’s actually an effective camouflage pattern, I’ve no idea, and it doesn’t really seem to be doing anything for its, apparent, target audience. -shrug-

  • itsmefool

    I just threw up in my mouth.

  • Zachary marrs

    A critical press release on tfb?

    More of this please