New Bushnell Binoculars

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Whether you’re zeroing your gun’s optics or sitting in a blind waiting for the perfect game, you need a good set of binoculars. In answer to that need Bushnell is expanding their current line to include three new models, the E-series, L-series, and M-series. The new binoculars are designed to deliver better color regardless of light and include a variety of features including their being waterproof and fogproof. To ensure their resistance to water the glass is coated with Rainguard HD, allowing for greater visibility despite bad weather. Water collecting on the glass of binoculars can cause images to fracture and blur, making the use of the patented Rainguard HD coating an important addition.

All models are being offered in 8×42 and 10×42. Each model has specific features such as the E-series diopter adjustments, the M-series locking eyepiece diopter, and the M-series dielectric coating, which delivers superior color reproduction. Bushnell is a subsidiary of Vista Outdoors and has been designing and manufacturing products like these for more than 65 years. If you’d like to take a closer look, check out the company’s website at www.bushnell.com. MSRP ranges from $179 to $379.

From Bushnell:

Since its introduction in 2009, the award-winning Legend binocular series has proven to be a high-quality, affordable optic for hunters, shooters and wildlife enthusiasts. With Ultra Wide Band lens coatings, Legend binoculars provide excellent light transmission and clarity for dusk-to-dawn performance. They use environmentally friendly lead-free glass with the patented RainGuard® HD coating. This permanent, water-resistant finish causes moisture to bead up and scatter less light, allowing the binoculars to perform even in inclement weather.

Three models make up the product line for 2015: the E-Series, L-Series and M-Series. All three models are available in 8×42 or 10×42 configurations and feature a chassis constructed of strong, lightweight magnesium. They have fully multi-coated optics with Ultra Wide Band Coating that is customized for every lens to allow maximum brightness and truer color across the light spectrum. All three models feature increased eyecup resistance and are 100 percent waterproof and fogproof.

The E-Series binoculars are available in 8×42 with a wide field of view of 426 feet at 1,000 yards or 10×42 with a field of view of 340 feet at 1,000 yards. The binoculars come with premium objective covers to protect the lenses from dirt and dust and fine-click diopter adjustment.

The Legend L-Series binoculars feature an additional locking eyepiece diopter and ED (Extra-Low Dispersion) Prime Glass. Also available in 8×42 and 10×42 configurations, the Legend L series is available in black and, in the 10x configuration, Realtree Xtra® camouflage.

The top of the line Legend M-Series binoculars have all the features of the other Legends, plus a dielectric coating on the prisms to assure high color reproduction. This coating reflects more than 99 percent of incoming light to allow for maximum light output at dusk and dawn. They come with custom objective covers to protect the lenses from dust, dirt and other abrasives, and feature a weight-saving, ergonomic open bridge design for less fatigue during long glassing sessions.

Model SKU Configuration MAP Retail
E-Series 197842 8×42 $179.99
E-Series 197104 10×42 $199.99
L-Series 198842 8×42 $279.99
L-Series 198104 10×42 $299.99
L-Series 198105 10×42 (Realtree) $329.99
M-Series 199842 8×42 $379.99
M-Series 199104 10×42 $399.99



katie.ainsworth

Katie is an avid shooter, hunter, military journalist, and Southern girl. Firearms are her passion whether at the range or on a spot-and-stalk after a big buck. She’s a staff writer at The Firearm Blog and writes about guns, hunting, and the military for various publications both online and in print such as Outdoor Life, Handguns, and Shooting Illustrated. Shoot her a message at ainsworth.kat@usa.com


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  • Tay Dervis

    A year ago I was told you guys “don’t do ads”…. Has that changed or is this somehow not technically not an ad?