Atlanta Arms Target/Defense Ammunition

Atlanta Arms

Atlanta Arms announced they are now selling a new line of ammunition called Target/Defense. These handgun rounds are designed to be inexpensive enough to train with, yet still be effective at stopping an attacker.

The bullets used in these new loads are jacketed hollow points (JHP), though the exact type/brand is not stated. I have frequently seen Hornady XTP bullets loaded by third party manufacturers for this purpose, and it is possible that is the bullet used in this ammo.

Initially, loads in .40 S&W and .45 ACP will be available. The company’s web site also shows entries for .380 ACP and 9mm, but those are not yet ready to ship. A box of 20 rounds carries a MSRP of $14.49 for the .40 S&W and $14.99 for the .45 ACP.

Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is


  • Jack Morris

    “Inexpensive enough to train with…”
    At 75 cents a cartridge, why not just train with Gold Dots? At least you’ll know you have an identifiable and proven bullet while you’re going broke.

    • John

      Yeah. That’s not what I’d call “inexpensive” myself. Reloading is the new survivalist skill.

      • Glock Guy

        And creating black power/gun powder . . . .

    • All the Raindrops

      I get gold dot +p’s, hst’s for 50c a round, this company is a joke.

  • USMC03Vet

    Is this the new “thing” in the handgun caliber ammo world? The training/defense.

    • Dan

      Yep, new bandwagon and I’m sure everyone is going to jump on it.

    • USMC03Vet

      Must have rustled those jimmies. The downvote turds have struck.

  • Southpaw89

    Is the difference between a 115 grain FMJ and a 115 grain HP or other defensive bullet so much that it really matters what you train with. I can understand sighting in a rifle with the same ammo that you intend to hunt with as the difference in point of impact and accuracy can be surprising. But with handgun ammo at handgun ranges I don’t see a point, just make sure your defensive ammo of choice runs well in your firearm and practice with a cheap FMJ load of a similar weight, I challenge anybody to tell the difference between them at the range.

  • floppyscience

    Hornady Critical Duty, Speer Gold Dots, and Federal Hydra Shoks and HST can all be found in 50rnd boxes for less than this stuff. ($0.50/rnd-$0.60/rnd or $25-$30 for a 50rnd box) Compare that to this stuff at $0.73/rnd. Why would I as a consumer go out of my way to buy more expensive ammo when the only marketing I’m being sold is that it’s cheap?

  • Will

    They need someone else to write their advertising copy.
    IF, IF these really were cheap enough to train with it would be wonderful if you carried these rounds for personal protection also.
    It’s ALWAYS good to train with what you’re going to carry.

  • Grindstone50k

    >designed to be inexpensive enough to train with,

    >A box of 20 rounds carries a MSRP of $14.49 for the .40 S&W and $14.99 for the .45 ACP.


  • john

    Hey, let’s make another “All things to All people” round. No…let’s not. Let’s make a reasonable quality/price target round and a high quality/price defense round. We don’t want to pay a lot to practice and we ARE willing to pay for high quality. It’s not rocket science…well, it kinda is..

  • raph84

    This article doesn’t even make sense. Why would you talk about making them “inexpensive enough to train with” when you can very easily get some of the best rated self defense cartridges at a comparable price. Why should I take the chance with Atlanta Arms cartridges at that cost. At best this seems like a copy paste of a press release but I’m a bit concerned it’s really an ad in disguise.

  • danny

    Winchester SXZ9 (Bass Pro exclusive) or Geco JHP…both around $21.99 for a box of 50. I have shot hundreds of both of these rounds through a Glock and Kahr. Now that’s a reliable SD round that we can all afford.