Izmash Small Arms Factory – Before Concern Kalashnikov

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YouTube user Misita1 has hidden away a promotional video from Concern Izmash before it became Concern Kalashnikov. The 90’s graphics are prevalent throughout, but it has a mesmerizing narrator who makes the Russian accent oddly attractive. The video includes a bold claim that the AN-94 is 1.5x more effective than any other small arm.

I enjoy the hubris.



Nathan S.

One of TFB’s resident Jarheads, Nathan now works within the firearms industry. A consecutive Marine rifle and pistol expert, he enjoys local 3-gun, NFA, gunsmithing, MSR’s, & high-speed gear. Nathan has traveled to over 30 countries working with US DoD & foreign MoDs.

Nathan can be reached at Nathan.S@TheFirearmBlog.com

The above post is my opinion and does not reflect the views of any company or organization.


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  • Nicholas Chen

    I want one now haha

  • Riot

    How did you only just find this video? Its been around for years.

  • Sean

    Sorry,I just did not find the Russian dudes accent attractive. I was really expecting a female narrator from you comment in the description.

    • anon

      Well ,that’s just like your opinion, man

      • Vitsaus

        Glorious.

  • nobody

    >The video includes a bold claim that the AN-94 is 1.5x more effective than any other small arm.
    I’m guessing they’re talking about the chance of hitting the target, as I’ve heard similar claims about the HK G11 which has similar features. The idea is to take the multiple rounds that the gun fires before the shooter can feel the recoil and spread them out over an area equivalent to the average aiming error of a shooter in order to increase the chance of hitting the target.

    • toms

      They mention shooting from unsupported position.