Federal Premium unveiled a number of new rifle loads at the 2015 SHOT Show. One of those is a new 30-30 loading.

The new Vital-Shok Trophy Copper round uses a polymer-tipped copper-allow bullet that is supposed to retain up to 99% of its weight “…for the deepest penetration in an expanding bullet.” According to Federal, the polymer tip increases the ballistic coefficient and ensures expansion across a greater range of impact velocities.

The bullet is 150 grains. Federal has not published the muzzle velocity of this load, but its other 150 grain loadings in 30-30 run at 2,390 fps.

The MSRP is $37.95 for a box of 20 rounds.