Marcus Luttrell Starting Ammunition Line

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Former Navy SEAL Marcus Lutrell is launching a line of ammunition; it’s an announcement that was made at SHOT Show last month and one that tops my list of most interesting new rounds coming in 2015. The ammunition will be sold under the brand name Team Never Quit, which is a reference to Luttrell’s own refusal to quit, something he passed on through his book Lone Survivor and his motivational speeches. Team Never Quit even has a motto, which is taken from the SEAL Ethos: “I will never quit. I persevere and thrive on adversity. My Nation expects me to be physically harder and mentally stronger than my enemies. If knocked down, I will get back up, every time. I will draw on every remaining ounce of strength to protect my teammates and to accomplish our mission. I am never out of the fight.”  Team Never Quit is more than a brand name to Luttrell, it’s a way of life.

Getting the ammunition onto the market is a team project itself and is being managed by Snake River Shooting Products and Consulting, Inc., along with PNW Arms, LLC., and Sinterfire, Inc. The idea behind the line is the creation of premium match-grade ammunition and training aids, created by drawing on Luttrell’s extensive firearms and combat experience. And because Luttrell wants to be confident in the ammunition’s performance abilities, he and his team have spent significant time putting round after round down-range in every caliber. Luttrell said he wants this ammunition to fire with superior reliability and to offer excellent performance for serious shooters.

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Team Never Quit ammunition will be available in a wide range of calibers including popular handgun loads such as 9mm, .40 S&W, 10mm, and .45 Auto, and rifle rounds such as 5.56,.300 BLK, .338 Lapua Magnum and .50 BMG. There will be more than that, but this gives you an idea of how they’re starting the line. And in addition to their premium ammunition they’ll be offering training ammunition and frangible rounds.

As with all products sold in relation to Marcus Luttrell a portion of the proceeds from ammunition sales will go to The Lone Survivor Foundation. The goal of The Lone Survivor Foundation, which was founded by Luttrell in 2010, is to provide support and much-needed services to wounded service members. Those services range from educational to therapeutic to rehabilitation and beyond; if a service member is in need, the foundation will be there for them. If you’re unfamiliar with the foundation, I highly recommend taking a look at the website http://lonesurvivorfoundation.org/.

Take a look at the website at http://marcusluttrell.com/. MSRP and exact date of release are not yet known beyond it hitting the shelves this year.



katie.ainsworth

Katie is an avid shooter, hunter, military journalist, and Southern girl. Firearms are her passion whether at the range or on a spot-and-stalk after a big buck. She’s a staff writer at The Firearm Blog and writes about guns, hunting, and the military for various publications both online and in print such as Outdoor Life, Handguns, and Shooting Illustrated. Shoot her a message at ainsworth.kat@usa.com


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  • rooftopvoter

    And because Luttrell wants to be confident in the ammunition’s performance abilities, he and his team have spent significant time putting round after round down-range in every caliber.
    Darn it, why wasn’t I called to do this job?

    • Katie A

      Right? Endless ammo…talk about Christmas every day.

  • Samson

    I wonder if a portion of the proceeds will go to getting Mohammed Gulab a visa and ticket into/place to stay in the USA.

    • Cheese_McQueen

      One can hope. If that is the case I will be buying some.

    • Grindstone50k

      Does he want to leave? Maybe he wants to stay in his home, with his friends and family, and help make it a better place?

    • Katie A

      Marcus has been trying to convince Gulab to come to the states for years. Up until fairly recently, Gulab flat-out refused. However, Gulab and his family are no longer in Afghanistan, and hopefully the mainstream media will find newfound, miraculous respect for OPSEC and stop trying to find out where he is.

  • JumpIf NotZero

    “My team made bad decisions and a lot of people were killed”… Buy My Ammo!

    This hero worship stuff is just a tad out of hand.

    • WasThere

      Veterans are actually heroes. Worship away.

      • JumpIf NotZero

        As a group, yes. Great. As a single individual where the stories get embellished (Kyle) or where the perhaps more praise worthy people remain behind the stage (Lutrell), or where guys won’t seek out credit (how many people claim to be the trigger man on OBL now? 3?), not so much.

        Groups being praise worthy or heroic, does not mean “heroes” which is the individual.

        • SP mclaughlin

          Letting unarmed potential enemy informants was no easy decision in behalf of the SEAL team, so I think it’s hard to disrespect them for not killing someone in cold blood.

          • JumpIf NotZero

            Cool, but I’m not talking about the MarkyMark movie.

          • CommonSense23

            Its easy to disrespect them if you know the truth about that op. They were told not to do it. They were told the most likely thing that was going to happen was a soft compromise. They didn’t have a plan for it, and they didnt even have flexicuffs. They didn’t bring a AW. They didn’t do things that were supposed to be SOP and they paid the price, and they got guys who didn’t screw up killed.

          • ComeAndTakeIt

            Please do tell how you came by “the truth” about this op. I’d love to hear it.

          • Katie A

            As would I.

          • ComeAndTakeIt

            So would some guys I just talked with.

        • RealitiCzech

          Elvis shot OBL. From the grassy knoll.

          • El Duderino

            Don’t be cruel.

      • iksnilol

        Just because you are a soldier doesn’t automatically make you into an infallible super-human. Many Americans seem to have the messed up idea that it does.

        • Cheese_McQueen

          Amen!

        • Katie A

          Service members are human just like the rest of us, yes, which makes them infallible, like the rest of us. However, men in combat are doing a job not many can or will do, which is why their service deserves our respect. It has nothing to do with being “super human'” it’s a simple matter of well-earned respect.

          • iksnilol

            So you are saying here that humans are infallible? As in people=no mistakes whatsoever?

      • I’m a vet, a combat vet at that, and I do not want to be called a hero, or thanked for my service. Honestly being thanked makes me uncomfortable. if you want to say anything say, “Good job over there,” I don’t want any more respect that anyone else who goes to work and supports their family.

        • JumpIf NotZero

          Honestly being thanked makes me uncomfortable.

          Truth, I don’t think I’ve ever talked to anyone that actually likes it.

          • iksnilol

            Don’t have much experience with American vets but at least those in Bosnia were just happy to defend themselves and their own (+ you don’t say no to killing enemies). I have never met anyone who said “thanks for your service”, if you hear anything it is usually “good job” or “you managed to survive”.

    • ComeAndTakeIt

      “No plan survives contact with the enemy”. I’m not one for hero worship but that frog did the best he could on that day and he should be recognized for it.

    • Grindstone50k

      What SEAL operations in SWA have you been on? What groups did you deploy with?

    • FightFireJay

      Nothing like monday morning quarterbacking someone who was in a crappy situation on the other side of the world.

      We all made the best decisions we could have at the time. And NONE of us are perfect.

    • Katie A

      His team was severely hampered by both the standing and wartime ROE. It’s easy to look back and say they should have acted differently today, but if they’d simply killed those Afghanis they could easily have been charged with war crimes. Also, if they had killed them, the bodies could still have been found with what many would consider surprising speed when they failed to report in which would have given away the SEALs’ presence and had the same end results. There is no way to know. What we do know, however, is there are many, many problems with the ROE.

    • Delta

      You’re a frikkin moron. Probably never served or sacrificed for anything except your sorry ass miserable self.

    • Callingyouout!

      Hey JumpIf NotZero
      …You have over 2,000 lame comments on this website…I assume you have no job and or life…..For Valentines day you should dip you gun in your chocolate….and enjoy…num num num!

      Luttrell’s

      • JumpIf NotZero

        Sweet trolling… But check my muzzle disipline there! That’s tight brah.

        Also, kewl burner account.

  • ColaBox

    Reminds me of those heavy loads with that apparent SFOD-D “Dusty” carrying that M1014 on the box.

  • David_Theman

    Never Quit, Never Forget.
    Give me your money for mass produced ammo.
    For America!!!!!

  • Hey guy I’m curious where your info comes from? I don’t know that many SEALs but the ones I do know haven’t had anything bad to say about him.

    • ComeAndTakeIt

      The guy is full of sh*t.

      • CommonSense23

        I can verify to a site adminstator my credentials. But does it really make sense for a bunch of squared away Seals to have to take a vote on what to do with a soft compromise. When they were told that they should be prepared for a soft compromise cause that had happened to half of the recon teams in the AO. Or why they didn’t tie the goat herders to a tree(hint they didn’t bring flexicuffs or enough 550 to do that). Or not having a pace plan of what to do when they have a no comms. Or how bout not doing the mission when then infil is soft compromised when the ropes are cut instead of being pulled back in the bird.

    • CommonSense23

      If you want I can verify who I am. And how I can tell you this. But put it like this. The operation got a lot of people killed who had nothing to do with the planning. The reason that this angers most people in the teams is the fact that they screwed up huge, specifically doing things they were told not to do. Disregarding all info and suggestions they were told about trying to do a mission in the area. They screwed up almost every thing they could. And it wasn’t things that people can look back and say, oh it was trying something new and we can learn from their mistakes. They died and got others killed with mistakes other people had already made and payed in blood.

      • ComeAndTakeIt

        By all means verify who you are and how you can tell us this.

      • Grindstone50k

        So, about that verification…

        Also, lot of generalizations, how about some specifics?

      • ComeAndTakeIt

        We’re all waiting on you for that verification. You do realize the allegations you’re making are very serious?

  • Jason Villarreal

    Never quit… unless it concerns the guy who saved your life. Make sure you quit on him and send him back to his war-torn country and murderous, terrorist enemies when you’re tired of him hanging around. Duh.

    • Katie A

      Despite the asinine claims made by the mainstream media, the reality is that Gulab did not want to come to the states. Marcus tried repeatedly to convince him to come here; he’s used his own money trying to help Gulab. Marcus is an honorable man, he has never turned his back on Gulab, not once. Quite the opposite. It has only been fairly recently that Gulab finally relented and decided to seek asylum here, and Marcus did everything he could to help get Gulab out of Afghanistan. No, Gulab is not in Afghanistan anymore.

  • Samson

    I mean you no disrespect because you could very well be the Command Sergeant Major of Army Compartmented Elements or a DEVGRU Team Leader/ etc. But I agree to everyone else- and I say this as a total tacticool nobody and total wannabe, if you’re going to make such salacious, unsubstantiated and as of yet unfounded accusations, you should at least give some sort of background information and/or source information. That is common courtesy on the one hand and absolute requirements for being taken the least bit serious on the other hand. Again, I mean you no disrespect, as we could perhaps be friends in real life, who knows, but from this standpoint, you’re gonna have to do better than that brother.

    • CommonSense23

      No disrespect taken. Again I will verify my credentials to a site admin. But ask yourself a question does it really make much sense for a recon element to take a vote of what to do with a soft compromise. Would it not make more sense to have had a plan in place for the most likely COA.

  • Katie A

    You will never find 100% approval within any group, however, the majority of the men in the Teams respect Marcus and were devastated by the deaths of his brothers during the op. Those men were screwed over by our ROE, which is widely known and understood. All were experienced operators and although Marcus has said he would go back, if he could, and deal with those “goat herders” differently, those who understand the ROE understand if they had, there’s an excellent chance all four would have ended up court martialed and vilified in the mainstream media. The ROE have been responsible for more maimings and deaths than the average citizen understands. I cannot speak for the Teams as I am not one of them, but I am going to say something for myself because I have quite a few good friends currently and formerly in the Teams and they are some of the most honorable men I know. Marcus is not hated in the Teams, and he never has been. Is there always going to be a naysayer somewhere? Of course, because people are human regardless of their calling in life, thus there are always some differences of opinion. However, the majority support Marcus, and that is not going to change. Not only are your remarks purposefully inflammatory, they’re inaccurate. If you would like to “prove” your creds, feel free to email me. But please do not turn an ammo post into a personal opportunity to smear Marcus.

    • CommonSense23

      Sure Katie got a email.

      • Katie A

        My email is in my bio at the base of this post.

        • ComeAndTakeIt

          Ma’am if you don’t mind me asking, did this guy send his credentials and if so did it pass the smell test with you? I only ask because I lost some friends that day.

          • Katie A

            Unsurprisingly, he did not. There seem to be a disturbingly large number of people who enjoy insulting service members by hiding behind their keyboards. I never take it lightly.

          • ComeAndTakeIt

            Thank you very much ma’am. Let us never forget the men of Red Wings and Turbine 33.

  • Katie A

    Nicely said, dsd1

  • joedeats

    I hope the 10mm rounds are as hot as they should be and not just .40 cal loads. So far few loads besides Underwood make the 10mm loads full power.

  • screwtape2713 .

    How does being a retired Seal give one any special expertise in the design and manufacture of ammunition?

  • JumpIf NotZero

    I bet we know people in the same circles. Like at best we’re probably two degrees of separation.

    • ComeAndTakeIt

      I’m sorry but would you like be more specific about those “circles”? Or are you just going to hide behind the keyboard like CommonSense23. What was your MOS? 0311? 11B? 18D? What was it?

      • JumpIf NotZero

        Never once said I was mil ever, but please keep up the aggressive questioning. I’ll be sure to get into an internet trolling war.

        • ComeAndTakeIt

          I’ll tone down the aggressive questioning and just cut to the chase. Mostly I just see you talk about firearms and you seem to be very knowledgeable on the subject but you almost always take a very condescending tone with the people you don’t see eye to eye with. That speaks volumes about your character witch brings me to my point. Do you think you could have done better if you had been in Marcus Luttrell’s shoes?

    • Kelly Jackson

      You’re the bigger poser since Jace Connors.

      If you don’t know who he is I suggest you google him, you two would have great times on youtube expanding on your bogus military careers.

  • highhammer

    screw all those other calibers. they need to make .22lr.