Beretta’s Human Technology

Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun. A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.


Who doesn’t like watching manufacturing videos? This one is gorgeous.

Nicholas C

Co-Founder of KRISSTALK forums, an owner’s support group and all things KRISS Vector related. Nick found his passion through competitive shooting while living in NY. He participates in USPSA and 3Gun. He loves all things that shoots and flashlights. Really really bright flashlights.

Any questions please email him at


  • sianmink

    Protip: Watch the video here. don’t go to Youtube and read the comments. The crazy is out in force on this one.

    • WasThere

      I had to go, and yes, the crazy is strong with this one.

    • Ken

      Comments are always the best part.

    • Andrew Hobby

      The comments are just priceless. My personal favorite was the one about this being used in a gang-land killing.

      Totes Gang-land!

      • Menger40

        I don’t know what you’re talking about. All the gangsters I know roll with heirloom-quality Italian over/unders.

        • Don Ward

          To be fair, original mafia gangsters did use Italian side-by-side shotguns…

      • Klingon00

        Funny because the Baretta SO10 MSRP starts at $90k. I’m sure with custom engraving, etc it’s safe to say its probably around a $100k gun.

    • CrankyFool

      Reverse psychology! Damn you, sianmink!

  • Andrew Hobby

    Apparently the Beretta old-world craftsmanship is done without the use of overhead lighting.

  • santi

    As a person that works in the film industry, that video just set the bar for all other firearms manufacturers. The video does the Brand justice, especially noting it’s legacy. I hope to see others step up to the plate.

    • Giolli Joker

      Is there a Milius’ citation in the beginning?
      (maybe no… but I can’t help to associate those seconds with Conan…)

  • MountainKelly

    Breath taking

  • Grindstone50k

    Pure. Art.

  • Giolli Joker

    I’d say H&H Express SxS rifle and Beretta shotgun would be a great match.