Crimson Trace Ends Midnight 3-gun Invitational

Press-Release-M3GI-2014

Three years ago, Crimson Trace lit up the 3-gun scene by creating the first midnight 3-gun competition and giving shooters an excellent outlet to utilize their products. This was my first ever national 3-gun match and one my very first TFB posts, so it holds a special place in my heart.

It is with great sadness today when I received a letter from Kent Thomas, Director of Marketing for Crimson Trace, notifying me that the Crimson Trace 3-gun shoot was no longer to be.

In his note, Thomas gives us the hard news up front:

It is with a twinge of sadness that I’m informing you today of the following news: We have made the strategic decision to formally end the world’s first night time and premiere 3-Gun competition, the Crimson Trace Midnight 3-Gun Invitational. I know this will be a disappointment to many of you, but after much discussion, deliberation and thought, we’ve decided to go out on top, leaving each of you and the industry wanting more.

When we conceived M3GI almost 4 years ago now, it was in the context of “what’s the next, big thing we can do?” From a business perspective, M3GI – with your help and support – accomplished everything we wanted from the event. And more.

Thankfully, there’s a silver lining:

But there is good news: For those of you who believe in the concept and just can’t get enough, Jim Shepherd, founder of The Outdoor Wire and the Outdoor Wire Digital Network, believes so strongly in the concept that he and his partners have formed a new company Starlight 3 Gun, LLC to take the ground breaking M3GI concept to the next level.

While we don’t have a formal relationship with Starlight 3Gun, I can tell you that we have given our full permission for them to take our groundbreaking concept, put their resources behind it and see where it goes. I’m sure each of you will hear from them in the coming weeks and months as they devise “what’s next”.

I’ve started to see more and more evening shooting competitions around the country, and so I’m happy to hear that the midnight 3-gun shoot will continue in some sort of form. Crimson Trace did a bang up job and really opened my eyes to how valuable lights and lasers on my firearms can be not just in competition, but in home defense and personal protection.

As soon as I hear word about Starlight 3 Gun, I’ll report on it here in TFB.

www.CrimsonTrace.com.



Chris Cheng

Chris Cheng is History Channel’s Top Shot Season 4 champion and author of “Shoot to Win,” a book for beginning shooters. A self-taught amateur turned pro through his Top Shot win, Cheng very much still considers himself an amateur who parachuted into this new career.

He is a professional marksman for Bass Pro Shops who shares his thoughts and experiences from the perspective of a newbie to the shooting community. He resides in San Francisco, CA and works in Silicon Valley.

www.TopShotChris.com.


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  • Forest C. Adcock

    Why did they make the decision to stop this? I haven’t heard of anyone being injured at one of these events, and while the dark does add a little to the danger level, it’s not so bad that people shouldn’t be allowed to shoot at night with proper equipment.

    This sounds to me like someone’s insurance company said no.

    • I think part of the reason is that it became too expensive to run. Crimson Trace invested a lot of money on bringing media folks to the event. Most 3-gun matches do not cover journalists’ expenses.

      I think another reason is that Crimson Trace is not a company that organizes 3-gun competitions. Many other corporations sponsor 3-gun matches where a whole separate team of volunteers organize and administer the match.

      • mig1nc

        Maybe Surefire will pick up the match and keep the torch alive.

        We can hope. I enjoyed watching it on Sportsman Channel.

      • Forest C. Adcock

        Thanks for the info.

        Huge fan BTW.

  • I’m glad I got the opportunity to shoot this years! Didn’t realize it would be the last until the announcement. Very curious to see what the new team puts together for 2015

  • ensitue

    Obama cut backs in military spending affects many suppliers who fill mil. contracts, the trickle down effect hits civ. shooters