Armatix’s Ernst Mauch: Self-proclaimed “Steve Jobs” of the gun world

Photo © Bryan Jones

In a Washington Post article Ernst Mauch, investor and designer in “smart” gun company Armatix, says he sees himself as the “Steve Jobs” of the gun world. That would be about right. Steve Jobs was mean-spirited megalomaniac. Michael S. Rosenwald writes …

Mauch realizes that many people in the gun world oppose what he’s doing. But he sees himself as a Steve Jobs-like figure, someone with the know-how and stubbornness — “no compromises” is a phrase he uses repeatedly — to bring “dumb guns,” as he calls them, into the digital age.

“This is the beginning of a new generation of weapons, which makes people think I am crazy,” he said. “Anyone can make a gun or a pistol. But if the potential is here to make it safer, we have to do it. We absolutely must.”

Unlike Steve, Mauch is not creating a good consumers want. He is creating a technology which he hopes consumers will be forced to purchase, and competitors to license, by convincing legislators to mandate his technology be included in firearms.

Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


  • John

    So he’s all about form over function too, I take it?

  • Anonymoose

    Does that mean Gaston Glock is the Bill Gates of guns?

    • Steve Johansen

      Very much so. He sells a product that users can do with as they see fit and actually has real-world applications.

      • Joseph A. Clark

        what I see fit to do with his “smart” gun is 1) not buy it. If I do acquire one, 2) trash it for the junk it really is.

      • FourString

        Mac OS X doesn’t have real world applications? You mean for sound (Logic Pro X) and film production crews (Final Cut Pro) for high grossing projects in Hollywood? You mean all those Macbooks used for well paid DJ gigs in nightclubs? You mean not having to scan for viruses or constantly defrag your PC? Or the legions of university academics that prefer Mac’s no nonsense layout & higher quality IPS displays for research? I agree with your hate on “smart” guns but dude cool it with the hate for Apple.

        • There’s no hate for the products. I use all Apple products. Computer, phone, IPad. So does Steve.

          • FourString

            Apologies. Not intended for you Phil. Perhaps I misinterpreted what Steve was driving at (thought he was saying that Windows has more real-world application than Mac, but I realize now that he was more likely focusing on the “smart” guns).

          • No problem at all and no need to apologize. It’s just a misunderstanding. We both use Macs for just about everything:-)

        • Mario AK

          Would you relax, he is simply comparing windows to MS-DOS, its direct forebear… Holy hell it’s like a brush fire, this computing religion nonsense, did I miss some previous argument?

          EDIT : I do agree MS is as bad as software companies come, so maybe I should just shut up and go to sleep

        • Steve Truffer

          Ho boy. I’ll do this TTAG-style:
          For sound: Macs have a very limited hardware selection, but was they do use is decent. This is not a feature of OSX, this is dependent upon your hardware and the software developer’s competency to make use of it. A decent Titanium card and Fruity Loops is the combo used by many who work in the Music industry. Correlation != causation.

          Film production: You say outright this is done by high-budget studios- the guys who don’t care about price, and place a MASSIVE emphasis on flashiness. Anything and everything that can make them seem more trendy or attention grabbing is their primary focus. Usability & other factors are gleefully ignored by the people who are funding it- just tell the guy to make it happen.

          Nightclub: again, flashiness Uber Alles. You can make your audio, do all your “heavy lifting” at home, and then use what’s “good enough” to make final adjustments to the sound system of the day on just about anything. But by making sure they seem trendy and flashy, these DJ’s improve there chances at another, better gig.

          Not having to scan for viruses: Oh boy, please tell me you don’t genuinely believe this. Macs are not immune to viruses, and compared to most modern Linux Distros, BSD, competent Unix Distros (OSX is based on Unix) and even Windoze, OSX is subpar. Most individuals use Windoze, so if one wants to do damage, there’s the largest portion of potential victims. Large corporations use linux, Windows server, and BSD in servers and other massive, sensitive data handling applications. OSX is widely ignored by the vast majority of Professionals and Ametuers for many good reasons, leaving OSX as a very small victim pool. When malware does come up, it is promptly ignored, Apple employees are directed to ignore and deny the existence of such things. Hardware and software defects are to be blamed on the end user.

          No nonsense layout: Highly variable and subjective. I find Unity to be no nonsense and straightforward, with OSX requiring additional work to access commonly used functions. University researcher means little. That could be the Frosh who’s trying desperately to fit in, or the MIT researcher working on how to break the 4GB address issue.

          Higher quality IPS: This migh be true if one compares a $300 Windoze netbook to a $1200 iMac, but any comparable, non Apple machine can easily and readily use similar, identical, or superior hardware.

          Good for lecture and podcasting: OS is irrelevant. Again, if you’re in a field that changes rapidly, there may be merit to try to give an air of trendiness and being current, but all one needs is a decent sound system and a good projector. If these are the case, you would be served just as well by a $500 Acer notebook, and putting your savings to the above.

          Apple is abusive, isolating, thrives on twisting numbers, outright lies, and successful only through head starts in Smartphones and online distribution of music. They punish you if you try to move away, and are frankly behind the curve when compared to open source and even less closed source competitors.

          • FourString

            Ho boy. I’ll do this in an independently thinking logical style (TTAG? Really? TFB>TTAG). Contrary to your preconceptions, I actually manage machines running Windows 7/8, Linux Mint 17, Ubuntu 14.04 LTS, and Mac OS X.

            Your suggestion that professionals use Mac because it is flashy/trendy shows how little you understand these professions. Windows does not have Final Cut Pro (the film industry standard is this, not Adobe Premiere). Period. Simple as that. Professionals do NOT use Mac’s as tools simply because they’re flashy (sorry but that was a really vapid point). The country’s most prestigious design media arts programs use Mac’s as well as the most talented of the film industry (the ones that make the biggest fiscal and creative impact). Have you ever used Adobe Lightroom, Sketchbook Pro, or Traktor Pro 2 on a Mac and then tried it on a PC? These software programs are far more at home in the Mac.

            I work in scientific research at a top 50 world ranked university. Mac’s are used predominantly by tenured professors, ph.d. students (the acceptance rate of these programs is <5%, harder to get into than med school), and hardcore researchers. It's undergrads who tend more to use Windows (for understandable budgetary reasons). Have you done IT work on Mac and Linux? Mac is infinitely more polished (and *I* am a huge Linux proponent/user), and the app selection for working professionals has far more breadth. If you want to argue that Linux is superior in this regard, good luck.

            "Good for lecture and podcasting: OS is irrelevant." iTunes U is still the power player in class podcasting. Where else can you find a comprehensive library of lecture videos from the world's most prestigious to the tiniest colleges in remote regions? Saying that OS is irrelevant is to deny the huge role that iTunes U has. Mind you, I'm an Android buff, and there is no comprehensive alternative to iTunes U on any other mobile platform. There is certainly no native CourseA app etc on Linux.

            "No nonsense layout: Highly variable and subjective. I find Unity to be no nonsense and straightforward, with OSX requiring additional work to access commonly used functions."
            You DO realize that Unity is *DIRECTLY modeled after* OS X right? Its biggest difference is that Unity requires you to search for every function/app you want to access. If you blank out on the app name, game over. Space out for a good amount of time until you do remember.

            Why do you think older individuals tend to select Mac? It's because it is more intuitive than Windows. The only users that find Windows easier to use are those who have been already using the platform for YEARS.

            Have you worked with server harddrives formatted in EXT4 or OSX Extended Journaled? The latter is the superior format in read/write speeds and protection against corruption. High end photographers, where clients can potentially sue you if you lose all that data / those photos you took, often write to OSX Extended Journaled for this reason.

            Your point that Apple is only about being "trendy" is, frankly, absurd at best and patently false at worst. While it is true that Apple is responsible for a rise in materialism among those that don't need / can't afford the platform (I see this as more of an issue with iPhone rather than the Mac range), this is awfully off mark for the professionals that make money through using the platform.

            Of course Apple is close sourced. What did you expect? Everybody knows this. It's a con, but in turn you get highly polished apps, especially first party. Windows doesn't come close.

            "If these are the case, you would be served just as well by a $500 Acer notebook, and putting your savings to the above."
            Uhhhhh no…. To get a nearly equivalent system you have to build a custom rig with a fractal design case (anywhere from 600-1000), etc, to perform as smoothly, in addition to the color accurate screen (~750 for photography level color accuracy). And at that point it's not a laptop. And seriously? Acer? (a lower end PC manufacturer). Windows OEM towers/laptops have cheaper parts (right down to the fan). If you go the Windows route, you go custom, so you can select the higher quality parts, airflow optimization, etc. Otherwise you are never going to get as cohesive a product as a Mac.

            Mac is identical to modern Linux distros in security. They're extremely similar (both based on UNIX). On side note, no defragging with both since they don't write data in random sectors of the hard drive, as opposed to Windows which does. Updates are as quick and straightforward with Mac as Linux (certainly more consistent, without the issues of server misfires that require terminal to resolve). Saying Linux is superior to Mac is pretty misinformed.

          • Steve Truffer

            TTAG is very good at breaking things down, and countering point by point. TFB for Gear, TTAG for politics & comments. TFB doesn’t really have a style, its just good stuff, and a lot of it.
            My interaction with people who work at TV stations is: the Macs are where they might be seen by a camera, and everything else is everywhere else. What they tell me and what I saw tells me that OSX is found where polish and appearance are at the forefront, and comparably priced and performing machines do just as well.

            Old people, those that can be talked into using a computer anyway, are often pointed to OSX and told its easier. I can spend 10 minutes teaching them about windows (and replacing internet explorer), and a week later,I can see they are happily autonomous. The curious are then asking about in-depth capabilities and some even want to try Linux. I can also sit most any child who old enough to speak in front of Windows, and they know what to do.

            I’m heavily into working with and on Android. You want to develop on Android? OSX is flat out for anything heavier than creating basic assets or a basic app. ROM building, kernels, etc. need something else, my go-to being BBQ. I used Ubuntu’s Unity as an example as it is one of the most well known Linux Distros.

            I’ve worked with ntfs, ext4, xfs and btrfs. Each has its advantages. XFS is phenomenal on quality hardware. (assuming btrfs is correctly utilized, is almost without equal. Unfortunately most of the time it is used, it is poorly done, resulting in crashes) I’ll take your word on the security, as I use f2fs for solid state when I need speed, reliability and data protection.
            Google is anticipated to mandate f2fs for all android L powered devices for this reason.

            My mention of OSX being used because it’s “trendy” is because whenever I ask anyone who uses them, that is the number one or two response. The DJ’s? “It helps keep me looking cool. The better I look, the more gigs I get” is what I got from the vast majority. The professors? “It helps to communicate that I try to stay current” is what I hear, but some did say they used it for Itunes.

            We both seem to hate windows. I use it when I absolutely need to, or if I want to play STALKER. past that, Linux.

            I used acer as an example, because If one is using dedicated hardware for audio/ video, then all that one needs is a cheap machine that can store and pass the received data. If you are using hardware built into a machine, then yes, one does need quality hardware.

            Yes, if one goes for a quality$1,000/+ machine, Linux, or anything else, you can expect quality hardware to be found within. Often, I find comparisons between Apple and Non-Apple machines to be quite like the AR vs AK comparisons of the 90’s and early 2000’s- the AK is the cheapest to be found, and the cheapest ammo is used. The AR is built on a $1200 budget, topped with a $400 scope, and tailored handloads are used. Guess who wins. On a hardware level, I find that a comparable to superior machine can be built for less than an Apple offering.

            I mentioned that the aesthetics are a massive component of the draw to OSX, and you prove me right by mentioning it yourself in almost every paragraph. If I am doing work at the hardware abstraction level, I don’t care about polish or how smooth my interface looks, I need it to work, and do so without the restraints of a “walled garden” mentality.

            I have to disagree on the security. As linux is open source, exploits can be identified and patched by literally anyone. OSX needs Apple to first admit that there is an issue (and if they’re willing to admit it, it’s been going on a while and is a huge problem) then needs to wait the requisite few weeks before anything is done. Even Windows is better in this regard, as issues are resolved within days. These are the facts in regards to system security. Every OS that has ever been connected to the internet is vulnerable, the key is how quickly these vulnerabilities are addressed.

            Oh, and if I ever find myself “Stranded” looking for wifi, most shops offer it, free and unlimited. If I want a Linux or Windows store, I can walk into any other electronics shop in the world. I almost feel bad for Apple users in that regard.

          • FourString

            Yes, I use Windows primarily for gaming. Everything important (from work to finances) I conduct on Mac or Linux.

            Don’t confuse my use of polish. It’s not the hardware appearance I’m talking about but the software and the melding of all the parts. They work in tandem. The little things they do well, whereas PC manufacturers will gloss over many points (loudness, heat, longevity, etc). It’s all about cohesiveness. Not in appearance. But in function. And getting it done better/faster.

            While I agree that a proper rig can be made cheaper than a Mac, and certainly is more modular, you will never add a part that will eliminate the drawbacks of Windows (defragging, AV that is not fully secure either) and when you install Linux you deal with a myriad of graphics drivers issues and lack of software optimization.

            Interesting. My circle of DJ mates and I have different priorities. I’m not going to ask you where you found these DJ’s. Quite frankly, TV stations are definitely not creative powerhouses. Of course they have that opinion; they are looking to report the news not perfect film/graphic design, so they don’t touch the software that the creative industries do.

            Where I live, most shops actually do not offer Wi-Fi for free. Only Starbucks does and theirs is far slower than the Apple store’s. You can walk into any electronics shop in the world, but you can’t use those machines to surf for as long as you want without the salespersons booting you out on your butt; and internet is often cut off on these PC’s at a Fry’s etc. The customer service regardless of whether or not you purchase that day is just not the same level as at an Apple store.

          • Steve Truffer

            I’m in the VA/NC area, and is where I got my info. I still await the day WinE can fully handle any executable, and Windows can finally die.

            As a hardcore geek, I try my best to push people to have a goal in mind when buying a pc, and unless budget is a concern, don’t skimp. When Sony sold computers, they were at a phenomenal price point (quiet, quality hardware, quality construction) provided you weren’t after good speakers.

            Again, dunno where you live, but most shops and even large department stores here have free Wifi. Walmarts here encourage use of the display computers ,provided you aren’t trying to download anything, and don’t try anything with a flash drive. (Curiously, they are okay with disks and external drives)

            But I think we can agree: Windows sucks for anything not related to gaming.

          • FourString

            In the UK, Starbucks, McD’s, and Apple Stores are the only sure bets for WiFi, with the last being the surest for connecting for real and ample speed. Department stores, grocery stores, etc., simply don’t have WiFi.

            Well that’s what I was trying to get at initially. You can download, use flash drives, watch 1080p Youtube for hours if you want, at an Apple store and they won’t tell you to bugger off. The day Android L came out I was actually at an Apple store flashing my Nexus 5 on one of their Mac Pro’s. MicroUSB hooked up and all. Not a peep from the employees. No one would ever try that at a Walmart or Fry’s. Very different customer service. I suspect that’s because they know about building positive psychological associations through allowing people to use the store Mac’s for any appropriate purpose.

            Sony’s certainly looked the part, but one friend certainly had issues with one. Not sure about the higher end ones, but closer toward $600 mark, they are known to have keyboards that tend to flex, and the ergos of the Thinkpads were always more solid. Maybe Sony cut corners toward the end of the lifespan of VAIO? I do not have personal experience with them though.

            Yup. Agreed. Way back in the day one of my older employers ran her accounting speadsheets on Windows 98/ME with no updates/AV. It was scary. Windows is not the greatest for that stuff.

          • Steve Truffer

            Ah, yes, different countries will give you very different responses to the same action. Flash drives are small, and hold large amounts of data. SD do as well, but they are associated with cameras and security. Flash drives can carry TOR, and malware, and all other things that make you look sketchy. An external drive or phone? Meh, don’t break it and no one cares. Flash drives are associated with teenagers, who are associated with school and bad behavior. Walmart employees aren’t exactly the greatest models of discerning characters. I was asked to remove a flash drive containing a PAC nightly for my moto X, just because its a flash drive.

            “Windows 98/ME” That alone is goddamn terrifying.

          • FourString

            Yah no issues with flash drives either. It’s only when you go to student stores selling Mac’s that they freak out b/c they’re not particularly versed in how you can’t really install anything without admin privileges. Agreed on teh flash drive association though. I don’t blame them; wouldn’t want a rebellious teenager to flash all the demo computer screens with ASCII porn.

            Nice. I’m waiting for the Moto X+1 still. Google era Moto’s are as naturally ergo’d as H&K VP9 grips, with your index finger rested on the dimple. Practically sticks to the hand.

          • FourString

            ” “Windows 98/ME” That alone is goddamn terrifying. ”

            Yeah, that’s exactly I try to convince ’em to go Linux Mint / Xubuntu. Big fat Meh @ how Apple doesn’t release OS X for other machines, but I get that their business model is the high margin hardware.

          • Zachary marrs

            Ive never been fired because I use premier pro.

          • howboutnoucrazydutchbastard

            i kind of agree on the ar vs ak analogy but when u configure a laptop with similar specs to a macbook pro retina you’re already at or over the price of the apple. at that point it just makes sense to get the apple since they dont get outdated as quickly and have better resale values. plus they shoot hot air out of the slit under the screen not contacting you at all instead of out the side on ur palm like pc laptops can do, just the overall design is very thoughtful. maybe like the safeties/ergos on the ar (mac) vs the ak (pc) i guess, and the prices when you build a quality ak

          • TexTopCat

            It all depends on the software that goes with the laptop. If all of the software you are interested in is on both platforms then look at the price of the platform.
            However, at this point in time Windows has a lot more software and the tools to build software for Windows is a lot more available. In fact, with the Microsoft Store being offered as a clone of the Apple Store, there is even less difference for the entry level person.

          • iksnilol

            You lost me when you said that Itunes is good. Worst program I have ever used, duplicates some songs while deleting others + clunky compared to Winamp.

            Though I do like Iphones since they are easy to fix. Got one with broken screen for 30 USD, fixed it up for 10.

          • FourString

            I never said the iTunes player itself is good (it’s performance is crippled on Windows). I said >>>iTunes U<<<, the university lecture collection, is extensive and there is no alternative to it with the same breadth.

            Personally, I don't use iTunes but Rdio for listening to music.

          • TexTopCat

            “They’re extremely similar (both based on UNIX)– i.e., no defragging
            with both since they don’t write data in random sectors of the hard
            drive, as opposed to Windows which does.” – randomizing of disk and memory usage is part of the security anti-virus approach. In fact it has been very successful. The idea of moving the parts of a file to be close to each other happens on both systems. Starting with Windows Vista/Server 2008 it is built in and happens in the background all of the time, also files that are accesses often are grouped together on the fastest location on the disk. In all cases, it is becoming less of an issue, since these kinds of things are moving toward implementation in the disk firmware. These systems are more alike than different.
            The high end video editing apps all were initially built on Unix workstations, now that cheap PC hardware that has enough performance to handle the task, it has moved to such hardware.
            (Note: I use PC, Personal Computer, in the generic sense since even Sun calls their entry level systems as PC systems)

          • FourString

            Why does my PC slow down dramatically, on Windows 7, when I don’t defrag? I’m not trying to be argumentative, just curious. From my usage, I have not seen the files being placed close to each other, and definitely when using Auslogics Disk Defrag, the files appear scattered before defrag/optimisation. Right, to be fair, a Mac can technically be called a PC, since PC simply stands for personal computer.

            I agree that video editing can certainly be done on Windows machines. I was mainly getting at Mac being the industry standard, that Mac is not as frivolous as some may think.

          • TexTopCat

            Start by making sure you are not having a Anti-VIrus application that is causing your slow down, I would suggest you uninstall all anti-virus or anti-sypware applications and install Security Essentials (it is free, built-in to Win 8 and gets updates multiple times a day). Second, stop using third party defrag/optimisation applications, they do more harm than good. For defrag use the built in Windows defrag from admin command prompt. Also, look at your “Windows Search indexing” settings and turn off most or all of these. Now, also leave you machine powered up when possible, especially over night when the maintenance is done. Also, do “shutdown” not hibernate or sleep when needing to turn off your machine. Look in programs and settings at the list of installed software, remove tool bars and any “optimisation” or “pc fix” applications. Most of these are nothing but Mal-Ware.
            Mac being “industry standard” depends greatly on what industry, Apple has totally left the server market place.

          • FourString

            “industry standard” is applicable to video editing, which is what you and I were discussing. I have Microsoft Security Essentials.

          • Robert Wilson

            hate to tell you this —

            I install and build all those editing rooms/bays/sonic’s/ final mix stages for the film biz and have done MAJOR ones that have Oscars in the lobby

            and with that let me say to you is this the reason why all those programs use OSX/apple programing is BECAUSE the users ARE STUPID and we don’t trust them with a windows system that they could actually damage by not knowing how to use it right

            all those -protools and editing systems could run on a windows OP system but we limit them to a kindercare system for simplicity

          • FourString

            Really Final Cut Pro X and Logic Pro X can run on Windows? The users are stupid so they end up winning Oscars? Simplicity is a bad thing? Interesting.

          • Robert Wilson

            note I SAID PRO-TOOLS not final cut –as final cut is a apple product that sells apple product for them- so they are not going windows anytime soon

            — and yep we the techs make the choices FOR the Oscar winners as they let us run/build the “tech” and they make the choice of what to mix in the sound track –they have their job to do and we ours

            so its best to keep them stupid and happy
            what I am glad for each day is that 99% of them are not gamers and want games on systems — their “toys” are super-cars and planes

            -but if you want real flexibility and the power to add tons of hardware and programs for other needs –windows/ Linux wins

            –apple is a box and sells “boxes”

        • Zachary marrs

          Ive worked for several large studios and film crews, apples were not as common as you seem to think. There is a good amount of them, but that doesn’t mean that we need the best, most powerful computers.
          If you want to see the best computers, look at the high end gaming pc’s, they ain’t no mac’s

          • howboutnoucrazydutchbastard

            iono the studios ive worked at have used mac pros (various generations)…

          • FourString

            thought you guys would be interested in daisy chaining and thunderbolt for screens/fast external RAID solutions? what region you based in if you don’t mind my asking? just curious. I have a few friends in the film industry, and every studio i’ve run into in Los Angeles have mostly run Mac’s, and they justified their usage with specific needs. yeah, if you’re editing on Premiere Pro and not Final Cut Pro a custom PC rig would undoubtedly certainly serve you well.

          • Zachary marrs

            Texas, I did my time in kali.
            I used to use macs, but I taught a/v for 2 years, and at the time, I probably would have gone to all macs for editing, as that was sort of the standard, but I got used to Microsoft, as we had no budget.

            They wanted me to coach soccer. Nope.

          • FourString

            Hey man you do watchu gotta do. If you can turn out quality work on Windows, I respect that.

        • Michael Pham

          Jeez, the Mac vs. PC debate again.

          Full disclosure, I do everything on a PC, and I have never ever found it lacking in software that I need, and quite frankly, even if it did, I’d just emulate it or easily run it on a partition, which is undoubtedly easier to do on a PC. And I am a doctor, who went through medical school and did research, so in vulgar comparisons of how seriously my computing purposes are I have reasons to be discerning.

          Did graduate students, researchers, and tenured professors use Macs? Some. Some used Macs, some used PC. It was really up to personal preference. Its frankly asinine to presume that all the useful valuable people in the world use Macs and kids use PCs. And I would say it was asinine to presume the reverse, as well.

          Its also asinine to presume that your preference is automatically better or that it is easy to say that Mac’s are more intuitive than PCs. I hate using a Mac, quite frankly. And any little niggle with PC (at least on 7, I’m not touching 8) I can remove with third party applications. Almost always for free, released by some other nerd who was tired of dealing with it.

          But that said, I really don’t care if people use a Mac, is what they’ve chosen. Its a computer. It does a far better job at what its supposed to do than previous iterations of computers. What I do have a problem with is as Truffer hinted at, is Apple’s highly litigious and anti-consumer policies and their dependence (though other companies do as well) on Foxconn manufacture, a company that, no kidding, has suicide prevention netting at some of its facilities.

          Honestly, I see myself as a many things, a gun owner, a medical professional, a brother, a fan of British sitcoms, gouda cheese… before I see myself as a PC User. I’m not a PC fanatic and I don’t evangelize.

          Yet with Mac… to be honest Fourstring, you seem to take this very personally, and I don’t get why Mac fans self identify with their white boxes so much. Its a product. You gave money to a huge multinational that doesn’t give a damn about you, and you got a product.

          There are fanatics for everything but your argument rests partly on the contention that Mac “people” are better than PC people, which I find absurd. Everytime I see someone fanatically defend Apple or proudly regurgitate that they “Think Different” I hope to God they’re being paid to say that.

          Because its just marketing, people. I’m all for the free market, but you’re just a customer, and they’re just a company. And not even a particularly socially responsible one either.

          And I’m not fanatic for Windows. I’m worried about 8. But Bill Gates is someone I can respect, even if he may not be all that enthused about guns.

          • FourString

            I never said Mac people are better than Windows people. I used Windows in the past too. I respect Bill Gates more than Steve Jobs, particularly for his philanthropic work. If I were a ‘fanatic’ I would not use other OS’s. You’re already shoving me into a preconceived stereotype and twisting my words, which I find absurd. Did I ever say I had an allegiance to Apple the company? Hell no. I find most of your personal attacks and assumptions ridiculous.

          • FourString

            Also very interesting in your response is how you, by default, label this a Mac vs PC debate. Did you not see Linux was actively discussed in this thread? Again, you seem to compartmentalise the world into little boxed preconceptions to try to understand it. Like most modern Mac boxes, it’s not perfectly black or white, but grey.

          • FourString

            “Honestly, I see myself as a many things, a gun owner, a medical professional, a brother, a fan of British sitcoms, gouda cheese… before I see myself as a PC User. I’m not a PC fanatic and I don’t evangelize.”

            Interesting. And what on earth makes you assume that I identify as a Mac user? I’m a part time DJ, a photographer, a recreational shooter, a scientific researcher, an Anglophile / former expat in England, a person who also speaks French/Mandarin/Swedish/Korean/Spanish… I’m not a Mac fanatic and I don’t foist my stereotypes upon others.

        • TexTopCat

          Max OS X and Windows NT/XP/Vista/7/8 are both based on Unix from Bell Labs and Berkley’s BSD Unix flavor. So, the base OS is not all that different. Microsoft built a set of classic Windows API libraries and Apple built a set of Apple UI calls for their version. Both companies paid for the use of Unix code. As many know, one of the features of Unix was that the UI was separate from the base OS and even be different for different users. Both systems are more alike than different. The business model for Microsoft was to document the hardware and software API so that lots of vendors could supply hardware and software. Apple has kept the hardware manufacturing mostly in-house, making Apple a hardware and software company.

          • FourString

            From what I gather, only Windows Services for UNIX involves Unix. Nothing I have come across suggest that the main Windows distros are based on Unix. Feel free to send some links my way, though, because that would be very interesting to learn about. If I’m wrong, it’d be a pleasant surprise. However, from my years of usage, I don’t think I’ve ever come across that information, and I could not manage to confirm it with a bit of Googling right now.

          • TexTopCat

            Dave Cutler was not fond of much of the Unix IO and was involved in the earlier Dec VMS effort. VMS at the time required more hardware than PC’s and Unix required less hardware resource. However, the NT kernel is an implementation of the the BSD Unix kernel and the internal communication was based on streams from SysV Unix. Microsoft paid for the right to use the Unix code to both these organizations. There was a book written about “eating your own dog food” from the extreme development push for OS2 Version 2 that later changed to NT when IBM pulled the funding. I do not remember the title right now. Today, we see some of the Dave Cutler VMS ideas showing up again in Windows. I am of course ignoring the UI code that may sit on top of them.

            The Windows Services for UNIX is merely exposing some of the tools that Unix people were accustomed to and some libraries to use for porting applications from Unix to Windows. These are for the most part small wedge modules to translate the names and parameter changes.

            “SFU enables Windows and UNIX clients and servers to share network resources, integrates account management, simplifies cross-platform management, and provides a full UNIX scripting and application execution environment that runs natively on Windows.”

          • FourString

            Interesting. Do you have any links for reading up on this stuff? I’d like to learn more about it. I had always thought the consensus was that NT was a thing of its own.

          • TexTopCat

            I recommend

            Show Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

          • FourString

            Cheers I’ll look into that

        • dan

          Because Apple fanboys rage when we hate on apple products.

      • Mario AK

        That’s not who Gates is… He sold tractors and combine harvesters to people who just needed cars, the damage he did will take decades to undo. Glock is just another businessman, unless you remember he survived a contract killer clubbing him with a hammer…

        • n0truscotsman

          “That’s not who Gates is… He sold tractors and combine harvesters to people who just needed cars”
          You probably best summed up my sentiment towards Windows, as much as i respect gates.
          This is why America’s tech culture has alienated and disinfranchised people like me: they love complexity and increase it with each new OS that comes out. Windows 8? are you kidding me? Why not just have a simple, easy to use system that is as equally simple and easy to fix and keep running. Such an alien concept to these people.
          Even with mac’s new OS.
          I just hate the ridiculousness of planned obsolescence.

          • FourString

            At least Mac osx didn’t completely reverse the start menu location 😉 Yosemite is going to be a flat graphic brainfk though

      • Rogier Velting

        Then 3D printed gun parts have to be the Linux of the gun world: open source, fast, and far more DYI (which is great in Linux, may not be as good in 3D printed guns) 😛

        • howboutnoucrazydutchbastard

          yea but getting flash video / YouTube to play smoothly on linux takes a bunch of “sudo” lines in terminal and i never can get my audio to be buzz-free or as high quality as on the paid OS’s (mebbe something to do with codecs)

          • Rogier Velting

            Flash is proprietary software, and Adobe has decided not to support Linux anymore, so the only solution (best solution as well) would be for Flash to die a quick painless death already, and websites to use HTML5 and JavaScript. I can get YouTube working well enough on Manjaro Linux using Chromium (with the pepper-flash package), though.

          • FourString

            The trick is to install Opera Next Developer Preview on Linux and the Pepper flash plugin on Opera. Amazingly smooth HD video playback. Opera Next uses less resources than Google Chrome, despite being based on Chromium, which is weird/wonderful. Dutch is still right though in that it takes terminal coding to make this all happen. I agree that Flash should die quickly and be replaced with HTML5. Carburettors are not as good as direct-injection gasoline engines.

          • Rogier Velting

            Gave it a try, barely noticed a difference, and it has some pretty annoying rendering issues on Manjaro with Intel HD drivers ( ), tested with bumblebee as well, looks exactly the same when rendered with a GeForce 740M with proprietary drivers.

          • FourString

            yea maybe some other variables at play

          • Rogier Velting

            Probably, yes. Still, Chromium works fine, and I’m lazy, so Chromium it is 😛
            To my defence, though, I am working on a webshop, without using a pre-existing platform, so that costs quite a bit of time.

        • howboutnoucrazydutchbastard

          good for basic browsing and school tasks, and it’s free so u never hafta fuss over product keys, and the best choice for servers, but def some drawbacks as a daily driver. in any case i love the Finnish for making it free & open source

          • Rogier Velting

            Only suitable OS for what I do: programming. And indeed for servers. Only drawback I can think of is lack of support from big companies (Adobe, AutoDesk, etcetera).

      • Tim Pearce

        Except Glocks rarely fail, and MS products often do. MS has gotten better, but nowhere near the level the industry used to demand before Windows got people used to frequent failure.

        • howboutnoucrazydutchbastard

          Blue Screen of Death (*so* frequent before W7, but I still get it from time to time even on the latest OS’s)
          Red Ring of Death on Xbox 360’s

          Yeah, they definitely gota clean up that act. And I like Microsoft for Office & Here+ Drive…

          • TexTopCat

            All machines crash, either by hardware failure, software bugs, or mal-ware intended to crash them. Now, Windows is certainly at a disadvantage since the hardware comes from many more sources so the combinations and interactions are practically unlimited. Also, because Windows is the most often found, it is the usual target for mal-ware. Windows users also seem to latch on to a version and never want to upgrade, there are still XP machines in use. XP has been out and known to hackers for 12+ years, so is it not expected that hackers will target it and that the new hardware will not be stable with that old a software environment. Vista was the first major change in the base OS since NT 3.5, and there was lots of push back for that change. W7 is really re-worked Vista with the goal of making things run faster. W8 is also W7 with some of the graphic functions removed to increase performance on slower hardware (mainly looking at battery saving). W8-Metro remains to be proven as useful or not, fortunately you can ignore its existence.

        • valorius

          Ms products rarely lead to glock leg though.

          • Anon. E Maus

            Glock leg? If you keep your finger off the trigger that wouldn’t be happening. Basic safety violation and 100% user error.

          • valorius

            That happens over and over and over and over with glock users….

        • Anon. E Maus

          I don’t know about you, but I haven’t had a BSOD in over a decade (and even then it was rare for me).
          Maybe one shouldn’t be “shooting any odd ammunition they find on a strange gun-range”, eh?

    • B.

      No, because you own the rights to the gun after you buy it, unlike any Microsoft OS. He’s more like Richard Stallman.

    • mechamaster

      I called him ‘Uwe Boll’ of gun industry.

    • I guess you could say that 🙂

    • n0truscotsman


      Gaston Glock is his own unique brand, somebody who has a lot in common with Daniel Plainview (and he drank Smith and Wessons milkshake dry and ate the glass). He is not even the same species as Gates (he would wear Gates’ skin as a garment if the two ever went toe to toe on the matts).

      I respect both of them with what they do. I do like Bill Gates’ charity and vaccination assistance programs.

    • Blake

      No, the successful shot to KABOOM ratio of Glocks is far higher than MS Windows

  • john huscio

    Good luck selling your product to anyone who takes their self defense/safety seriously……integrating electronics into firearms is, for the most part, asking for trouble…..

  • Joseph A. Clark

    Remember how many “new toys” the Germans made in WW2, and how many of them suffered catastrophic failures because they were overengineered and weren’t designed well enough for the things expected of them? Another example, the M-16 rifle, built well, to close tolerances. Those close tolerances caused problems for the rifle if it got a little bit of dirt in the system. So, do you want something that requires several parts all working in unison in order to protect your life, or do you want a simple mechanism that is secure against electronic-jamming, doesn’t require batteries, and shoots a round somewhat larger than a .22LR? I sure as hell don’t want to touch one of those “smart” guns.

    • John

      All these decades later and people are still believing the outright lies about the M16 platform.

    • Zack12B

      You would be surprised how much dirt it takes to jam an M16/M4

    • Yellow Devil

      In my experience, bad magazines was the leading culprit for jams in any of my M16/M4s.

      • John

        Distribution and training of the M16 was also a significant problem early in its life. You had soldiers who had never held an M16 in their lives step off the plane in Vietnam, handed an M16, given no instruction on how to use it, and were told it cleans itself. There were guys who legitimately didn’t even know how to remove the magazine from the gun. Combine that with the original issued ammunition which was defective, causing excessive fouling, and you have a recipe for disaster.

    • n0truscotsman

      They failed because they were pioneer concepts that had never been done before (i hate that quote, but it was true).

      From intercontinental ballistic missiles, to new armor vehicle concepts, jet fighters, rockets, to infrared optics, the Germans experimented a lot and yielded impressive results despite being relentlessly squeezed for personnel and materials.

  • valorius

    The green “good to,go” light on that firearm is way to visible to people other than the firearm holder.

    Not that i would ever buy one anyway.

    • sianmink

      You have to realize that this is a German gun, made in Germany, for use in Germany. (at least to begin with.) Civilian defensive/constitutional gun use is nil, and paper targets and rabbits don’t care about the green light, and won’t stab you in the face if the watch fails to unlock the gun. If it was meant as a serious defense tool, it wouldn’t be chambered in .22LR.

      The tech has a place for range/target/toy guns that may fall into unintended hands. It probably CAN reduce ‘accidents’. Mandating it is folly of the highest order.

      • valorius

        Honestly i think that aguila sniper subsonic 60gr deep penetrating tumbling ammo makes the .22lr a credible defensive choice, but the ip1 platform is very ill suited for defensive work.

        I keep my s&w m&p15-22 loaded with the aguila sss, and i am very confident that a three spot delivered in under half a second to high center mass would be highly effective.

        Here’s a link to a gel test of the round:


        Bbl length: 18″
        Velocity: 935
        Penetration in 10% gel: 13.3″

        Bbl length: 3″
        Velocity: 715
        Penetration in 10% gel: 10.7″

        Of course my primary home defense weapon is a 12 gauge Winchester defender loaded with 8 breneke slugs.

  • Ed

    Yeah more like a antigun liberal who trying to make his gun mandatory despite being way over priced piece of junk.

    • You got that right. I can’t say what I really think but I imagine you have some idea.

      • MP

        Guns not politics.

      • Pseudodeus

        Really? It’d be one thing if this guy was lobbying for New Jersey style smart gun mandates, but his stated goal is to make a great product that will convince people it’s not a terrible idea. There is a pernicious paranoia in the firearms community that, with great ease, turned one of the great modern firearm engineers into a pariah. I wont buy his new product, but I certainly wont hate him or project any “liberal bogeyman” intentions on him. His old products are great.

        • nadnerbus

          I live in California. The law has already been passed to require these types of weapons once the AG decides they are a viable product, and to ban all other types of firearms. Probably would get struck down if they tried to enforce it, but it shows you were the mind of the banners are.

          The public and market at large is not calling for these guns. The man is designing a product the market doesn’t want, but the anti-gun lobby does. At the very best, his goals are going to be twisted against gun owners, whether he wants that or not.

    • Kurt Akemann

      Not so much a ‘liberal’ as someone who wants to impose his vision of things upon others. Given Germany’s history and traditions, he may not have much in common with US liberals. What he does have in common with many liberals is a refusal to understand or care about what those who disagree with him think.

    • Peter Balzer

      You mean like SphInx/KRISS and their mean little scheme for their tracking devices?

      • raz-0

        Yup, and I don’t and won’t buy their stuff. I keep trying to explian that KRISS should be regarded similar to clinton era S&W ownership, but lots of people don’t seem to get it.

  • sapper

    And the day that we are forced to buy it is the day that we all figure out how to make it dumb again.

    • Guest

      Yep. At some level, it’s still a mechanical device that smacks primers. I bet you could detail strip it, dremel whatever disables the firing pin, and we’re back to a dumb gun.

    • n0truscotsman

      I can make a dumb gun in my garage too with the tools and materials already at hand. I would never waste my money on one of these guns when I can just buy 1200 dollars of materials to built my own

    • José Pulido

      I’d rather use a khyber-garage gun based on a jennings 22lr than this smart-gun trash.

      • komrad

        some of those Ring of Fire saturday night specials weren’t too bad for what they were
        apparently Phoenix makes decent little guns for the $150 price point

  • Ugh, another handwringing messiah ready to unleash his utopian crap on innocent people.

    • n0truscotsman

      I was thinking “restless, opportunistic busybody”. 😉

  • Rocket

    Steve Jobs had a product people want, Ernst Mauch does not.

    Maybe Ernst is a bit correct in his relation to Steve Jobs, his product is like DRM (digital right management) on music. People want the music, but the DRM is a blight on the legal users.

  • USMC03Vet

    A German attempting to limit firearm use of citizens under the guise of safety?

    Never seen that before…

    A device limiting use has nothing to do with safety either. You don’t see people trying to create “smart” bludgeoning devices when more people are killed with them than firearms. It’s not surprising that somebody from a nation that literally practices modern day fascism. having learned nothing from their past in a poor attempt to prevent human nature from occurring targets the rights of others in nations they don’t enjoy.

    This guy is a fart and a product of a “dumb” country that has yet to figure out freedom or what entails of securing it for future generations.

    • Vitor

      LOL @ the fascism calling, since the new deal the USA has been doing his own kind of facism too. Stop with the bullshit that America is the most free country in the world, because it has been not for a long, long time already.

      The NSA is a fart and a product of a “dumb” country that has forgotten what freedom is or what entails of securing it for future
      generations. And nope, im neither german or american, just a libertarian guy that likes to be consistent. But firearms, not politics, amen.

      • Spidouz

        I unfortunately had to agree… the USA has its own kind of fascism. And people need to react before it goes too far!

      • USMC03Vet

        Nobody is claiming the United States is perfect, but compared to German laws it’s a far cry from that cesspool of liberal fascism.

  • you cant spell art without AR

    looks like a bad prop gun from Tron and he could have made that watch look less like a life alert.

  • Pseudodeus

    Firearms, not politics. Nice. Of course, nowhere does he actually say “I think everyone should have to use these.” I have no need for his product, but the hatred of smart guns is irrational. We can oppose mandatory smart guns without demonizing a talented engineer acting on his own convictions.

    • Yellow Devil

      Oh, so that means he should be given a free pass from criticism than? Give me a break, this is a guy comparing himself to Steve Jobs, who’s own hubris killed him. Obviously Ernst Mauch has as much of an ego but without the market demand or product to show for.

      • Pseudodeuse

        I’m not sure how Jobs’ hubris gave him one of the least treatable cancers ever. I’ll give you that he foolishly abandoned traditional medicine, but it’s unlikely he could have been saved. You’re also referencing this guy’s current pet project. He does have products through HK for which there is market demand. The context for comparison to Jobs is he’s making a product that he believes the consumers just don’t know they want yet. I wholeheartedly disagree with him, but that’s a far cry from the unjustified irrational drek in the comments above.

    • john huscio

      “Talented engineer”? The guy gussied up an m4 with a piston system (hk416) and then brought us this electronic abomination. Not generally what I think of when “talented engineers” come to mind……browning…now there was a great engineer…….

  • mechamaster

    I called him ‘Uwe Boll’ of gun industry.

  • kev

    While I am interested in the integration of electronics into firearms such as trackingpoint, xm25 etc or in accessories like the trijicon CCAS and believe the firearms industry is and should always embrace new and emerging technology. This is a very stupid idea, the number one rule i learned studying design is that give the people what they want and need this is clearly marketed at gullible lawmakers and clueless politicians 🙁

    • TFB Reader

      If someone is an electronics guru, they should be working on reducing the size and cost of enhanced sighting systems, as you mentioned. That’s the kind of smart people could use.

      • kev

        Exactly! people could use and actually want.

  • Spidouz

    I’m always smiling at people that would love to be considered as the next “Steve Jobs” in their domain. It’s often the case by people that are not.

    I consider myself as a geek, early adopter, interested in every piece of high tech, even by things that I would probably never use… and guess what? I do use gun and I would NEVER want to have a “smart gun” in my life, or anything similar. As a Pro-Gun and gun enthusiast, I do think it’s one of the dumbest idea I saw… It’s good for movies, but that’s about it!

    Ì would never trust a “smart gun”…

  • Mauch presided over the development of the USP, G36, GMG, MP7, AG36, MG4, P2000/SK, P3000 (P30), HK45/45C, HK416, HK417, LW 7.62mm MG (HK211), P46, SA80A2 repair, GPMG“A2”, and UMP. Arguably the finest suite of offerings HK ever had. I would say that yes, he was very much the Steve Jobs of the industry. He also saved HK from insolvency and increased the value of the company significantly, like Jobs did with Pixar/apple. He also helped design the G11 caseless rifle for what that’s worth (not much if the US and German government have much to say about it).

    • Porty1119

      And you couldn’t pay me to rely on any of those for my or my family’s safety. HK is overpriced, overhyped, overengineered for how it performs.

      • Pseudodeus

        Great, you’re entitled to your opinion. Most of the industry disagrees, at least on the last point. I have a P30 in my nightstand.

      • Have much experience with their guns do you? You can’t call what you have not used “overhyped”.

      • Toms

        They may be overpriced but they work very well. I have had a whole suite of HK guns and they were all very, very reliable, accurate, oozed quality. That you would not want to depend one tells me you never really put one through its paces. All of their products I have ever shot are boringly reliable.

      • n0truscotsman

        I have my criticisms of HK, although,
        Their guns work. to put it simply.

        • José Pulido

          If you get an MR556 cut down to 10.5″, have the barrel turned down, and then send it off to get nitrided(or another surface hardening/treatment), you can have a pretty usable rifle… though it’ll cost you about as much as a ready out of the box SCAR 16s, even using a generic non-H&K AR-15 lower. If I had the cash, I probably would try it. Just for the sake of having a neato short stroke AR-15 that’s not LWRC.

          • n0truscotsman

            They have 416 10.5″ uppers that you can seldom encounter online, although you WILL pay porsche prices for them.

            Personally, I’d rather pick up a DD or LMT 10.5″ upper but if you want a short stroke, then yeah, your options are more limited 🙂 (if you are willing to go outside of short stroke specifically, there is always PWS, which are awesome)

      • He didn’t oversee the VP9, which is actually relatively decent enough as far as price goes. And I, for one, would like to have a VP9. All the niceness of a P30 in a package that is worth 600 dollars? Yum. Yes please.

      • howboutnoucrazydutchbastard

        Are you serious? An H&K is more reliable / has longer service life than a Glock, and you say that you wouldn’t depend on it for your family’s safety? You’d go for a cheaper built brand to defend your life with? Wtf? Did I just read that?

    • Anon. E Maus

      Decent, but it’s hard to screw up hammer-fired short-recoil pistols.

      It would seem the Bundeswehr are having trouble with theirs.

      Interesting concept, poor execution.

      Literally AR-15’s with added pistons.

      >SA80A2 repair
      Granted that pooch was screwed before it even got there but I can’t say he did much to fix it.

      Poorly thought out. Too light for it’s own good.

      I’m going to assume this guy is taking credit for a lot of stuff he either did very little on, or nothing at all. I find it hard to believe that all of H&K would have been resting on his shoulders alone. He also said something about crimes committed with his weapons, but given how expensive they usually are, I am kind of doubtful that it would be of any wide range.

  • Limonata

    IMHO, nothing that has ever required government fiat to force you to use it, has ever been worth whatever ill it was suppose to solve.

    Armatix has also filed patent for a disabling device. Right there should show you their intent.
    The pistol (as far as google tells me) has only ever been offered in 22lr, that tells me the technology cannot handle a lot of recoil, or they also believe civilians should not be allowed to own anything larger than 22lr, so FOAD!

    I do not care what this man has accomplished, anyone who believes they know better about your safety than you do, can go FOAD!

    As long as there a law or it is forced upon gun owners, this product will fail. And even then, nobody will pay the asking price for something that has no proof of reliability. Unless, and until policed are required to use “smart” guns, it will be dumb guns for me.

    • According to what I’ve been reading, he is working on a 9mm variant, which he plans to offer to … the law enforcement market.

      Even crazier is his plans for future models to include voice recognition, according to the Washington Post article linked. Have you ever talked to your gun? Now you will need to! Reminder to everyone: voice recognition software can fail, too. Error rates vary enormously depending on the software.

  • BillyG

    “Steve Jobs was mean-spirited megalomaniac”

    Them’s fightin’ words. You better prepare to be limply slapped by a mob of aging Hipsters.

  • Atimatik Army

    No one should ever buy these, no one buy, then we get to say “bye, bye” to this type of 2nd Amendment infringing technology the politicians will likely try to push on all guns someday. Plus we need to show this self proclaimed Steve Jobs fag what he is doing is anti Constitutional and so he and his ego can F- Off! and BTW, I live in CA, and even I get it it (the 2nd Amendment supporters in CA are the ones who have to go against the grain in their society, don’t forget that, give us poor Cali guys a little respect, we don’t have the masses on our side like most of you guys do, I mean this with the utmost respect, but we Cali guys are constantly getting beat on and it AINT our fault)

  • Brian Flate

    There should be an announced kickstarter campaign to hack this thing if it ever gets distributed. A youtube of it being jammed by an RFID jammer on the 2nd after it gets released should be all it takes to bury this.

    • Blake

      A couple of seconds in the microwave should do it…
      Put a glass of water in there if you don’t want to kill your microwave.

  • Flow

    There are no “dumb guns”, only dumb people.

  • guest

    Steve Johnson,

    When you link to an article written by some p***y who couldn’t handle the heat of the kitchen, and use a man who is basically second only to Bill Gates (or arguably above him in certain areas) to compare to an absolute nobody who has illusions of grandeur, and badmouth Jobs for something you probably don’t understand (perfectionism, tough decisions, “walking over employee corpses” to get the product done etc) is actually reason enough for me to recommend to you to STFU. Really. And I do not mean it as an insult, but as a constructive recommendation. The blog is about guns, keep it that way. If you want to expand beyond that you better learn some basic journalism skills, and actually bolster your non-existing understanding of Apple and Jobs. And not I am not an apple fanboy, but I boil over when I read this kind of ignorant BS and mixing of big words and ideas which the writer simply does not grasp.

    If it is of any help, here is an analogy: some 13 year old on Modern Warfare chat trying to explain why AK is “uber”, with his video game experience only. Even that statement does hold some indirect truth to it, it is still ignorant BS. Same thing here.

  • n0truscotsman

    Steve jobs was a royal dick and is often worshipped by the technocratic woo peddlers that believe in the nonsense about the “digital age” and the supposed “wonders” it bestows upon humanity (and it does bring benefits, although, plus ça change, plus c’est la même chose).

    But he did have great accomplishments, i wont disrespect him there. Apple is a business, after all.

    What is funny is that true pioneers and innovators dont need to compare themselves to others. They dont need to claim themselves as “innovative with know how and stubborness” because those titles are earned, not self given. Nobody likes self-eggrandizement and self-worship. Egotistical behavior is an attribute others dont find even remotely desirable and the guy already irritates me.

    “Unlike Steve, Mauch is not creating a good consumers want. He is creating a technology which he hopes consumers will be forced to purchase, and competitors to license, by convincing legislators to mandate his technology be included in firearms”

    God, you hit the nail on the head steve, and fuck it, ill buy you another hammer since you shattered yours honing the point in.

    He is a opportunist, nothing more, and the idea of digitalizing (thereby, making something less reliable and more complicated and more expensive) a firearm, which is a equalizer among the classes in society, is a rather foolish one.


    Introduce it to the market (sorry NJyans. That sucks with your new laws regarding smart guns). Watch it go down in flame as nobody wants a complex, digital, unreliable nightmare that costs just as much as a HK and is far less reliable and durable. Free enterprise.

  • Blake

    I’ve got something that will work even better than “smart guns”!

    I’d call them “Smart Laws™”. This would be an amazing invention that would:

    – prevent guns from being sold to known perpetrators of violent crime & straw buyers

    – remove prohibition of firearms & firearm-related devices that aren’t used in crimes

    – enable communities to get cheap handguns used in crimes off the streets

    – end persecution of lawful firearm owners in the name of “safety”

    and, most importantly,

    – remove most of the reasons that push people commit violent crimes in the first place (drug prohibition, backwards underfunded educational systems, crony capitalism, etc).

    There’s only one flaw in my plan; in order to see “Smart Laws™” implemented we need “smart politicians”, which will probably require a “smart revolution”…

    Mkay, back to “firearms, not politics”…

  • Ernst Mauch: “I’ve worked for 30 years at H&K, and I suddenly decided to push a 1500 dollar full-size handgun chambered in .22 LR, which has batteries and which you can use only by wearing a special watch, and I’ll stop at nothing to get this sold! Why? Because you suck and I hate you!”

    Indeed, he is the Steve Jobs of the gun world. Contrary to the electronics consumer market however, the gun world doesn’t have a horde of hipsters ready to plop down obscene amounts of money for what is at best, no better than the other products on the market, and at worst, really a steaming pile of bull excretions. Right now, the iP1 files under “at worst”.

  • Zachary marrs

    Too bad Steve Jobs stole everything, and made suing apple not worth the headache.

  • Richard

    While you don’t do gun politics, tech politics are apparently OK. Or is it religion.

  • José Pulido

    LOL if he means “Steve Jobs” as in a modern engineering genius in his field, he’s freaking delusional.

    Eugene Stoner would be the “Steve Jobs” of guns. Never went to college, started out sweeping the floors at an airport/hangar, designed a gas piston system so unique, we only refer to it(incorrectly) as “direct impingement,” which was used in his design of the world’s lightest infantry/standard issue rifle(which it still is today), as well as the world’s lightest LMG, and the basis for the world’s new lightest “full caliber” rifle(SCAR 17) with the AR-18 design(also being the basis for the majority of “new” rifles like the SCAR series/ACR/G36, and largely influencing the Tavor), and still holds the record for 2nd lightest “full caliber” rifle in the world with his SR-25.

    Stoner’s own designs and derivatives of his designs are in regular use on every continent except possibly Africa. Meanwhile…. you couldn’t PAY ME to carry this asshole’s “smart gun.”

    • JumpIf NotZero

      Meh, not to stick up for this “smart gun” lunatic… But Steve Jobs wasn’t an engineer. At all. He was a business man.

      This guy… While no Steve Jobs at all, also a business man.

  • Tim Pearce

    Except that Steve Jobs created the likely end user wanted. He should masturbate to his reflection in his own home, not in public like this.

  • iksnilol

    I doubt anyone who is self-proclaimed. If you truly are what you say you are wouldn’t somebody already have said what you are so you don’t have to?

  • 1911a145acp

    Hey Tech nerds- weren’t we talking about a PISTOL here!?


    His only problem – nobody WANTS what he’s producing.

  • MrSatyre

    I don’t ever once recall anyone opposing what Steve Jobs was doing. Opposed to HOW he went about doing what he was doing, yes. This Mauch fella is as out of touch with facts as he is with firearms and the firearms market.


  • BUnga

    Well, the guy comes from a country where carrying a firearm (open or concealed) is for civilians, and where use of a firearm (may be owned only for sport or hunting) for self-defense purposes under any conditions will most probably buy you a jail time.

    That says it all.

    Or maybe there is one more thing to say: by purchasing firearms made in countries where civilians have restricted access to them for self-defense purposes, you actually indirectly support “inventors” like this one.

    • Why the scare quotes around “inventor.” He has indeed invented somethng.

  • EsEf

    Armatix is a very obscure company. If anyone can read german – here is a dossier:

    Translate and spread

  • Charlie Brown

    NICE GUN CONVERSATION!!!! –is this TFB or PC news???

  • SillyMauch

    Dear Spoiled Brats (Mauch-ers):

    Inanimate objects–things without brains–can be neither smart nor stupid (often erroneously referred to as “dumb”). There’s no such thing as a “smart” car or a “stupid” 2 x 4. Any such connotation is beyond childish and just the kind of nonsense adults come to expect from control freaks. “Safe” is subjective. If the ignition in your GM car fails, what was “safe” is now a hazard.

    Parents need to do a better job of inculcating a “mind” in their offspring, one that understands adults operate in a voluntary construct: force is not an option.

  • Will

    While I heartily applaud the attempt to make safer firearms I don’t think they will actually sell. It’s too involved to function where and when it’s needed.
    For those of us who keep a firearm available, for home defense, but do not sleep wearing watches and rings and necklaces etc, etc the firearm would be useless, at 3:00 AM except as a club. That is until I got to the jewelry box.
    Sorry, I’ll depend on recurrent training and my old fashion, unsafe, firearm.

    I do urge you to keep trying.

    • A .22 is not a good choice for home defense—a shotgun would be better. (The gun he’s trying to sell is a .22.)

  • Quite a few consumers do indeed want to try one of the guns, but gun advocates use death threats to keep vendors from selling them: no faith in the free market, apparently.

  • Obey

    Curious is it not! Gun owners’ “hate mail” on gun makers. The phrase “Never Again” springs to mind in reading the stranger comments. Your anger is misdirected against gun.
    Take a trip down memory lane—
    Very like gun owners self interested reactions when Gun Control types and Mass Media efforts divided the sportsmen hunters, from the trap/skeet shot gunners, from the machine gun enthusiasts at Knob Creek, from the pistol target shooters, from the self defense paradigm believers, in the almost successful campaigns of 1980s-2000s to divide and conquer piece by piece…
    Remember now, and does it sound familiar?
    What are the consequences of saying we join gun banners — as do not like internal workings, looks, or firepower elements?
    Are we falling into old and discredited traps of gun banners?. Someone above (Pseudo…?) rightly surmises we are being had by Politicians again.
    Let me again say to all:”Get into politics or get out of the gun ownership and gun business”.
    Fight to regain California, New Jersey, Illinois, Maryland, at polls on local, state, Federal levels as more of this political shenanigans is on the way—Because they see you fighting each other now instead of the folks starting the fights (not some random gun maker in Germany).

  • J S

    Like an Apple product?
    All righty.
    So, when it needs repair, it will cost as much to fix it as buying a new one?
    Problems with the gun wont be addressed for free, it will only be fixed in a “paid update”?
    Vendors selling the gun will be few and far between, and can only be
    fixed at the “firearm Genius bar”?
    Yea, i’ll take a pass….

  • chaoslooter

    HHHM,yes Doctor,he even wears his watch upsidedown!

  • Big D


    I’m done, if I want to read drek I can tune in to dozens of gun forums.

  • jeffrey melton

    If these things catch on someone will develop an electronic defeat to make it useless. My 1911 is unbreakable and foolproof and my ak thrives on abuse.

  • Andrew

    I agree with the Guns not Politics moniker of TFB. If this turns out to have demand on the market, then the product will succeed.
    That being said, I thought the James Bond fingerprint safety from Skyfall was one of the coolest Q gadgets ever.

  • Carlos Velazquez

    Just how criminals don’t follow gun bans, I don’t know any pro 2nd Amendment gun ownee that will willingly go along with smart guns. It’ll be like Obamacare all over again.