There are many people who wish a product like this did not need to exist, but then there are those who want options. It’s a little strange to me that this company is only trying to raise $1,500 since many companies need much more startup capital. But if that’s what he needs to make it work, then good for him.
I’m interested to hear what TFB readers think about this product, and if they would want their children to own one.
BulletSafe, a popular bulletproof vest company, is testing the waters for a children’s bulletproof backpack panel using Indiegogo. Indiegogo is a crowdsourcing website where new product ideas are presented and potential customers can encourage their introduction. BulletSafe is using this platform to see if people want to protect their children from handguns.
The project is called the BulletSafe Bulletproof Backpack Panel. The panel, which is designed to go in a kid’s backpack, can stop bullets up to a .44 Magnum. Eventually the BulletSafe Bulletproof Backpack Panel will retail for $99 plus shipping, but IndieGoGo campaign backers can order one now by pledging $89. Retailers can also preorder 6 panels on Indiegogo for $420.
Originally, Tom Nardone, BulletSafe president, created just three of these bulletproof backpack inserts to protect the most precious people in his life: his kids. “After I made them, I wondered if other people would want to buy one. I asked friends and some said yes, others said no. In order to settle the issue I created this Indiegogo campaign.” Says Nardone.
The panel is made from the same materials as Bulletsafe’s NIJ level IIIA Bulletproof Vest. The insert is 12 by 10 inches in size and weighs one and a quarter pounds. This panel is different from other ballistic panels on the market in that it includes a tough, washable exterior carrier. “Other ballistic panels are not ready to be used in a kid’s backpack. They can’t handle the spills and abrasion. Our panel has a tough, washable exterior required by that type of use.” Says Nardone. Even though it has these added features, the BulletSafe Bulletproof Backpack Panel still has an industry leading $99 MSRP putting it within financial reach of many families.
BulletSafe’s IndieGoGo campaign: http://www.indiegogo.com/projects/the-bulletsafe-bulletproof-backpack-panel-protects-what-is-precious/x/281326