SIG SAUER V-Crown Ammo (Updated)


One of the under-the-radar new products at the 2014 SHOT Show was the appearance of the new SIG SAUER ammo.  SIG hosted a private media event prior to the SHOT Show where they let a hand-picked group of media members shoot the company’s new firearms.  The ammo being shot through the weapons?  SIG V-Crown.

The SIG V-Crown line uses a jacketed hollow point, and is labeled as “Elite Performance Ammunition.”  Initially, ammo will be loaded for the 9mm, .40 S&W, .357 SIG and .45 ACP.

Jeff Creamer, the director of product development for SIG SAUER, appeared on the January 19 edition of Tom Gresham’s Gun Talk radio program.  Creamer stated the ammo will be officially launched at the 2014 NRA Annual Meetings & Exhibits in April.

Mark Keefe, the editor-in-chief at American Rifleman, stated SIG SAUER is “…having [the ammo] made to their specifications, with their components…” in Kentucky.  That suggests SIG is outsourcing the manufacturing of the ammo.

Txshurricane, listed as the “Owner/Admin” of the SigAddict Forum, stated that the new ammo “is manufactured for Sig – not by Sig, specifically. But Sig is being secretive about who is making it. I can only confirm that it’s U.S.-made.”

However, Creamer stated very clearly on Gresham’s radio program that SIG is manufacturing the ammunition.  Here was the exchange between Creamer and Gresham:

Gresham:  “…it’s not being loaded for you by somebody else”

Creamer:  “No, it’s our…operation.”

Gresham:  “You have your own ammo company.”

Creamer:  “It’s our operation, yeah.”

SIG will have a long way to go to prove the performance of a new defensive hollow point round.  There are many good choices already on the market.  However, with ammo supplies constrained, bringing additional product to the market is a good thing for consumers looking for lower prices.

UDPATE: An update from SIGAddict here.

Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is


  • nobody particular

    cool more ammo…
    any articles comparing self defense ammo coming?

  • Nicks87

    “SIG will have a long way to go to prove the performance of a new defensive hollow point round.”

    I highly doubt that. There are plenty of companies making premium ammo with a fraction of the resources SIG has availible to them. They have been making high quality firearms for a long time now and I dont think manufacturing ammo is going to be much of a challenge for them. I wish more companies would do the same.

  • Lance

    Stick to Federal SIG is to me always 2nd place.

  • Geoff a well known Skeptic

    Why waste time and money on a low profit product when they could sell .22LR hi-speed solids for twice to three times worth? One of the German companies will sell an entire production line, cross reference Aquilia.
    Who since the disaster has purchased 300 rounds of CCI 36-gr HPs I’m working my way through old bricks and some BB and CB caps in the SP-101 and T-514..