Smith & Wesson Quarterly Results, Hints to Future

smith&wesson logo resizedSubstantial increases in sales and profits, microstamping and new product introductions were all part of the Smith & Wesson quarterly results call on March 4.  Here are a few of the highlights.

Sales & Profits

Smith & Wesson announced a net increase in sales of 7.1% in the third quarter of 2014 (fiscal) when compared to the same period a year prior.  When Walther sales are removed from the 2013 numbers, the net sales increase was up 16.7%.

These sales translated into a gross profit of $58.7 million, up $8.7 million compared to the third quarter of fiscal 2013.

Smith & Wesson credited new shooters as “strong drivers” of their growth.  Additionally, S&W said the personal protection market was also behind increased sales.  It is very possible that many of those new shooters are in the market for personal protection firearms.

During the quarter, S&W saw a sales increase of almost 30% in the company’s handgun lines.


Microstamping has become a very serious issue for the residents of California, and the gun companies who want to sell pistols to them.  James Debney, Smith & Wesson Holding Corporation President and Chief Executive Officer, stated very clearly that the company will not adopt microstamping for their guns.

New Products for 2014

Smith & Wesson introduced a number of new guns at the 2014 SHOT Show.  Debney stated those products, which included many revolvers, had been very well received and were selling well.  In fact, Debney stated that the company has received increased orders for all of their revolvers.

However, expect to see additional product launches in 2014.

“We look forward to launching some notible new products in the coming year with a particular focus on expanding and strengthening our successful M&P brand,” Debney said.

Smith & Wesson uses the M&P branding on pistols, revolvers and rifles, so it is possible that the new products could be in any, or in multiple, of those channels.  However, considering the company’s statements regarding strong sales drivers – new shooters and personal protection – one could reasonably guess that at least one new introduction will be geared toward these markets.

Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is


  • Foghorn_Leghorn

    I’ll say it again as I said it yesterday, S&W you gotta use these new massive earning to wedge yourself into the ammo market. #1 focus should be on cranking out quality, domestic-produced steel cased plinking ammo. If you were to come out with sub-25¢ .223 Rem., brother I’m telling you it would sell faster than a meat wagon at a dog show.

    Come on, we need to cut down on our reliance on the Russian stuff and get some affordable ammo that says “made in USA, there’s no telling how long until Tulammo goes the way of Norinco! This “president” ain’t gettin any gun friendlier!

    • Steve Truffer

      yup, especially if they can crank out 5.45, to match their uppers. Oh, and if your Nick of TTAG, please inform Dan that everybody is screaming at him in the comments to stop with the p22 raffle.

    • Nicks87

      I really liked the hornady steel training ammo, when it was still availible. The 75gr stuff was super accurate out of my AR. Why no other American manufacturer makes steel cased training ammo is a mystery to me.

      • Foghorn_Leghorn

        Hornady Steel Match just uses American bullets in Russian-manufactured cases

        • Cymond

          That seems fine. As I recall, it was the unusual bullet jacket material that caused accelerated wear in the Lucky Gunner tests. Steel cases with quality bullets would cost a little more than Wolf/TulAmmo/etc but may be cheaper in the long term for reduced barrel wear.

  • Foghorn_Leghorn

    Oh yeah, and open up an ammo factory 3 times as big as the next one dedicated solely to the task of cranking out .22LR. I’m gosh darn tired of all the neckbeards buying it out from under me.

  • Nicks87

    “James Debney, Smith & Wesson Holding Corporation President and Chief Executive Officer, stated very clearly that the company will not adopt microstamping for their guns.”
    Sorry Califorinia, but this is the right stance to take. No need for a gun company to be an enabler for criminal politicians.

    • Cymond

      I’m in California, and even I agree. If any meaningful gun company accepts microstamping, it will help validate the idea to the people who support microstamping.

  • name

    worthy of attention or notice; remarkable.

  • Ben

    Hopefully we’ll see the “Combat Magnum” treatment (2 pc. barrel, ball detent lockup, glass bead finish…) given to more revolvers in the lineup. My wallet is staying shut until I see a 629 Combat Magnum. Personally don’t have any use for 36 caliber revolvers that don’t fit in a pocket, so the new M66 just didn’t quite do it for me.

  • Shane

    Still waiting for the announcement from Smith and Wesson saying they will be removing the Internal Lock from all of their current and future revolvers.