Sturm, Ruger & Company released the company’s annual report for 2013. Not surprisingly, sales and profits were up. For the entire year, Ruger saw a $196.5 million increase in sales to $688.3 million.
While the very end of 2012 through mid-2013 saw a huge increase in sales across the industry, many people were reporting a return to “normal” sales in late 2013. During the fourth quarter of 2013, Ruger sales continued to be very strong: $181.9 million, up more than $40 million for the same period in 2012.
The company believes they have outpaced the industry in sales growth. According to Ruger, the company sold 18% more units during the year, while total adjusted NICS checks increased only 7%. Ruger attributed much of the company’s sales growth to the introduction of new products: the LC380 and SR45 pistols, the Ruger American and ST-762 rifles and the Red Label II shotgun.