SHOT Show Booth-Space Pricing Increase for 2015

SHOT Show attendees pricing went up significantly for SHOT Show 2014. It looks like the exhibitors will be hit in 2015. This email was sent out to SHOT Show exhibitors …

Dear SHOT Show Exhibitor:

The year 2013 has been a year like no other with record-breaking sales coupled with unprecedented attacks against the shooting and hunting industry. These attacks by headline-seeking politicians and their willing accomplices in the media have upped the ante in Washington, D.C., and in an increasing number of states. They threaten the very existence of our industry like never before.

NSSF has stood fast as the industry’s trade association in the face of this onslaught, promoting our industry’s lawful position on countless topics such as so called “assault weapons,” high-capacity magazines, background checks for private sales, firearms safety in homes and the shameful failure to put disqualifying mental health records into the NICS system.

Continuing the fight to ensure the future of your business and our industry requires even more broad-based support from all segments of the industry. There has never been a time when strength in numbers is more important. Yet, fewer than 25 percent of SHOT Show exhibitors are currently NSSF members.

The SHOT Show provides NSSF with the majority of its income. That is why a new three-tiered SHOT Show exhibit space pricing structure is being implemented. ALL industry companies who exhibit at the SHOT Show will contribute to our mutual defense and promotion in the coming years.

Beginning with the 2015 SHOT Show, the fee for booth space will be $35/net square foot. NSSF voting members will receive a discount of $10 per net square foot ($25/net sq. ft.). NSSF supporting members will receive a discount of $5 per net square foot ($30/net sq. ft.). If you are already a voting member or supporting member, you will receive these discounts automatically. If you are not currently a member, you can join NSSF and earn the discount for 2015. Minimum annual dues for NSSF supporting membership are $450, with a maximum contribution of $15,000, depending upon sales volume. Please go to to learn how to join now if you are not yet a member.

Thank you for your support of the SHOT Show and NSSF. We hope that you will stand up and join the nearly 10,000 NSSF members as we continue to fight for our industry and to promote, protect and preserve hunting and the shooting sports

Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


  • Lance

    Like ammo the BIG gun promoter find a new way to rip you off.

  • Gabe

    I’ll take the writer’s word for it that these prices are higher. Without knowing what current pricing is I have no reference to know how bad the price jump is though.

    • Vhyrus

      The typical bedroom in a house is about 100 square feet. At these prices you are looking at 2500 to 3500 for a booth that size. I have seen some booths at SHOT show that are easily 2 to 5 times that size.

      • Some of those manufacturers who bring small buildings with them might want to rethink that . . . except that they can afford to bring small buildings with them, so its probably a negligible increase as far as their concerned.

  • FAEX

    I have been a regular SHOT Show attendee for several years now. The upcoming show has a 300% increase in attendee fees, from $50 to $150 a person. The 2013 show had over 62,000 attendees, at $50 a pop that’s over $3.1 million. If 2014 has around the same number of attendees you are looking at over $9.3 million in attendee fees. This does not include any exhibitor fees. Seems that the NSSF is going to at least triple their SHOT Show revenue for 2014. I hope all this money goes to a worthy cause and not into the NSSF executives pockets. Unfortunately it’s the small volume manufacturers and dealers that are going to lose out and not be able to exhibit at SHOT.

    • Gabe

      Thanks for the info! I always hoped to attend SHOT and I may still. Lets hope at the very least the additional cost come with some benefits. Like a better venue, guest speakers, even more product demos and anything else my heart desires. If not, then they are making a mistake but I can be hopeful.

  • Havok

    If they keep this up, attendance is going to drop for exhibitors and attendees. Sucks too, I was really hoping to attend my first SHOT Show. Guess I’ll have to settle for the Distributor Shows instead.

  • OEFVet06

    Re “…the shameful failure to put disqualifying mental health records into the NICS system.” In the interest of public safety, the government ought to have easy access to all of our mental health medical records. I, for one, trust the Bureau of Alcohol, Tobacco, and Firearms (and really big fires) with my medical records. It’s not like there’s an amendment to the Constitution that says something silly like “The right of the people to be secure in their persons, houses, papers,
    and effects, against unreasonable searches and seizures, shall not be
    violated, and no Warrants shall issue, but upon probable cause,
    supported by Oath or affirmation, and particularly describing the place
    to be searched, and the persons or things to be seized.” Once the government has easy access to all of our mental health medical records, I’m sure the next Democrat in the White House won’t deem a trip to a grief counselor or marriage counselor a “disqualifying mental health record.” Democrats stated in the 2012 election that they were supporters of the Second Amendment, so that’s good enough for me.

  • Geoff a well known Skeptic

    The Shot Show will start decaying like the big computer shows. Space was so expensive companies just rented space down the block and put out private invitations to the Press and targeted representatives. Like the Pre-SHOT-shoot, on a local range. Geoff Who couldn’t qualify for a ticket, even if the won the lotto last night. Sigh..

  • George H Hill

    SHOT Show had it’s time and place, but that time and place is fading fast. More and more people I know are starting to consider passing on SHOT.

  • Patsy4fingers

    I have no horse in this race, so don’t misconstrue my comments, but this is pure capitalism. If you don’t like the price, don’t go. People are apparently willing to pay, so why not raise the price. Simple economics.